Rokas U.
Commercial Consultant | Fractional Sales & GTM Leadership
Experience
Oct 2024 - Present
1 year 2 monthsCommercial Consultant | Fractional Sales & GTM Leadership
Self-Employed / Various Clients
- I support early-stage (often SaaS) teams as a fractional Head of Sales — helping them shape outbound strategy, define ICPs, and close their first major accounts.
- I build simple, scalable playbooks and CRM systems that support lean teams.
- I guide international expansion through smart GTM planning and partnerships.
Feb 2023 - Sep 2024
1 year 8 monthsHead of Sales
RuePoint
- Closed €1.65 million in new business, acquired industry-leading clients, and doubled pipeline growth within twelve months.
- Developed a comprehensive GTM strategy, positioning the company among the top 4 industry vendors with a 50% increase in inbound inquiries from high-value prospects.
- Optimized sales tech stack by upgrading to a future-ready CRM and automation suite, boosting sales velocity by 40%, and streamlining data reporting processes.
- Developed a proprietary playbook that reduced onboarding time by 50% and accelerated time-to-close for all sales efforts.
Feb 2020 - Dec 2022
2 years 11 monthsSwitzerland
Head of Sales
GlobalPass AG
- Drove a 350% increase in Monthly Recurring Revenue, positioning GlobalPass as a top white-label RegTech provider through market exploration and strategic go-to-market enhancements.
- Maintained a 90% client retention rate by prioritizing personalized engagement and impactful customer success programs for sustained business growth.
- Implemented data-driven strategies to slash acquisition costs by 50% and concentrate market efforts on top performing channels.
- Successfully grew revenue and upheld profitability by cutting operational costs and reallocating resources amidst rapid expansion.
Jan 2020 - Dec 2022
3 yearsLithuania
Startup Advisor
Baltic Sandbox
- Helped 20+ startups from different industries craft or upgrade their go-to-market strategies and guided them through implementation.
May 2014 - Jul 2019
5 years 3 monthsUnited Kingdom
Head of Sales
Branda LTD
- Transformed operations to increase annual revenue from €30M to €55M, while reducing team size from 16 to 8 through strategic software and process enhancements, maintaining performance and improving service quality by 300%.
- Created a stock management system that decreased supply chain inefficiencies by 15%, optimizing inventory and leveraging seasonal market conditions.
- Diversified product portfolio with high-end items such as champagnes and cognacs, resulting in a 25% growth in deal size, enhancing client expenditure, and strengthening key partnerships.
- Managed the acquisition of a premium champagne distributor in London, expanding luxury offerings and consolidating our position in the upscale beverage market.
Aug 2011 - Mar 2014
2 years 8 monthsLithuania
Charter Aircraft Sales Manager
Small Planet Airlines
- Drove a six-month cold-call initiative that increased our client base by 50%, setting the stage for robust business growth.
- Secured contracts with high-profile clients including sports clubs, orchestras, executive teams, and NATO, boosting annual revenue by 45% and enabling the company to open a new base and market.
- Developed a seasonal deployment strategy that increased fleet efficiency and profitability by 30% across global markets.
Summary
I’m not your average salesperson. I’ve closed deals others couldn’t, built sales engines from the ground up, and delivered results where budgets were tight and the odds weren’t great. Over the past 14+ years — from fast-moving startups to established B2B companies — I’ve helped teams land enterprise deals, open new markets, and turn complexity into repeatable revenue. I focus on what works: clear go-to-market strategy, sharp execution, and scalable systems that drive real, lasting growth.
I bring structure, momentum, and a track record of making things happen — over €80M in revenue and plenty of lessons learned along the way
Languages
Lithuanian
NativeEnglish
AdvancedEducation
Kaunas University of Technology
Bachelor of International Business · International Business · Kaunas, Lithuania
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