Rokas Urbon - Commercial Consultant | Fractional Sales & GTM Leadership

Q: Where is Rokas based?

Rokas is based in Kaunas, Lithuania and prefers 100% remote projects.

Q: What languages does Rokas speak?

Rokas speaks the following languages: Lithuanian (Native), English (Advanced) .

Q: How many years of experience does Rokas have?

Rokas has at least 13 years of experience. During this time, Rokas has worked in at least 4 different roles and for 6 different companies . The average length of individual experience is 2 years and 3 months . Note that Rokas may not have shared all experience and actually has more experience.

Q: What is Rokas's latest experience?

Rokas's most recent position is Commercial Consultant | Fractional Sales & GTM Leadership at Self-Employed / Various Clients .

Q: What companies has Rokas worked for in recent years?

In recent years, Rokas has worked for Self-Employed / Various Clients , RuePoint , GlobalPass AG , and Baltic Sandbox .

Q: Which industries is Rokas most experienced in?

Rokas is most experienced in industries like Information Technology (IT) , Food and Beverage , and Professional Services . Rokas also has some experience in Banking and Finance and Aerospace and Defense .

Q: Which business areas is Rokas most experienced in?

Rokas is most experienced in business areas like Sales , Strategy and Planning , and Marketing . Rokas also has some experience in Operations and Supply Chain Management .

Q: Which industries has Rokas worked in recently?

Rokas has recently worked in industries like Information Technology (IT) , Professional Services , and Banking and Finance .

Q: Which business areas has Rokas worked in recently?

Rokas has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Kaunas, Lithuania

Experience

Oct 2024 - Present

1 year 5 months

Lithuania

Commercial Consultant | Fractional Sales & GTM Leadership

Self-Employed / Various Clients

I support early-stage (often SaaS) teams as a fractional Head of Sales — helping them shape outbound strategy, define ICPs, and close their first major accounts.
I build simple, scalable playbooks and CRM systems that support lean teams.
I guide international expansion through smart GTM planning and partnerships.

Feb 2023 - Sep 2024

1 year 8 months

Head of Sales

RuePoint

Closed €1.65 million in new business, acquired industry-leading clients, and doubled pipeline growth within twelve months.
Developed a comprehensive GTM strategy, positioning the company among the top 4 industry vendors with a 50% increase in inbound inquiries from high-value prospects.
Optimized sales tech stack by upgrading to a future-ready CRM and automation suite, boosting sales velocity by 40%, and streamlining data reporting processes.
Developed a proprietary playbook that reduced onboarding time by 50% and accelerated time-to-close for all sales efforts.

Feb 2020 - Dec 2022

2 years 11 months

Switzerland

Head of Sales

GlobalPass AG

Drove a 350% increase in Monthly Recurring Revenue, positioning GlobalPass as a top white-label RegTech provider through market exploration and strategic go-to-market enhancements.
Maintained a 90% client retention rate by prioritizing personalized engagement and impactful customer success programs for sustained business growth.
Implemented data-driven strategies to slash acquisition costs by 50% and concentrate market efforts on top performing channels.
Successfully grew revenue and upheld profitability by cutting operational costs and reallocating resources amidst rapid expansion.

Jan 2020 - Dec 2022

3 years

Lithuania

Startup Advisor

Baltic Sandbox

Helped 20+ startups from different industries craft or upgrade their GTM strategies and guided them through implementation.

May 2014 - Jul 2019

5 years 3 months

United Kingdom

Head of Sales

Branda LTD

Transformed operations to increase annual revenue from €30M to €55M, while reducing team size from 16 to 8 through strategic software and process enhancements, maintaining performance and improving service quality by 300%.
Created a stock management system that decreased supply chain inefficiencies by 15%, optimizing inventory and leveraging seasonal market conditions.
Diversified product portfolio with high-end items such as champagnes and cognacs, resulting in a 25% growth in deal size, enhancing client expenditure, and strengthening key partnerships.
Managed the acquisition of a premium champagne distributor in London, expanding luxury offerings and consolidating our position in the upscale beverage market.

Aug 2011 - Mar 2014

2 years 8 months

Lithuania

Charter Aircraft Sales Manager

Small Planet Airlines

Drove a six-month cold-call initiative that increased our client base by 50%, setting the stage for robust business growth.
Secured contracts with high-profile clients including sports clubs, orchestras, executive teams, and NATO, which boosted our annual revenue by 45%, allowing the company to open a new base and market.
Developed a seasonal deployment strategy that increased fleet efficiency and profitability by 30% across global markets.

Summary

I’m not your average salesperson. I’ve closed deals others couldn’t, built sales engines from the ground up, and delivered results where budgets were tight and the odds weren’t great. Over the past 14+ years — from fast-moving startups to established B2B companies — I’ve helped teams land enterprise deals, open new markets, and turn complexity into repeatable revenue. I focus on what works: clear go-to-market strategy, sharp execution, and scalable systems that drive real, lasting growth.

I bring structure, momentum, and a track record of making things happen — over €80M in revenue and plenty of lessons learned along the way

Skills

Enterprise Sales & Strategic Negotiations
Go-to-market Planning & Execution
Spin / Challenger / Meddpicc Methodologies
Consultative & Solution-based Selling
Sales Playbooks & Crm Architecture
Pipeline Growth & Sales Forecasting
Team Building, Coaching & Leadership
B2b Saas Sales Enablement
Remote & Distributed Team Scaling
Expansion Into Eu, Mena & Global Markets
Hubspot
Freshsales
Piepedrive
Linkedin Sales Navigator
Apollo
Cognism
Loom
Vidyard
Slack
Monday
Notion
Aircall
Canva
Tableau
Power Bi
Google Analytics
Microsoft 365
Google Workspace
Chatgpt
Midjourney
Perplexity
Phantom Buster
Smartlead
Woodpecker

Languages

Lithuanian

Native

English

Advanced

Education

Kaunas University of Technology

Bachelor of International Business · International Business · Kaunas, Lithuania

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rokas based?

Rokas is based in Kaunas, Lithuania and prefers 100% remote projects.

What languages does Rokas speak?

Rokas speaks the following languages: Lithuanian (Native), English (Advanced).

How many years of experience does Rokas have?

Rokas has at least 13 years of experience. During this time, Rokas has worked in at least 4 different roles and for 6 different companies. The average length of individual experience is 2 years and 3 months. Note that Rokas may not have shared all experience and actually has more experience.

What roles would Rokas be best suited for?

Based on recent experience, Rokas would be well-suited for roles such as: Commercial Consultant | Fractional Sales & GTM Leadership, Head of Sales, Startup Advisor.

What is Rokas's latest experience?

Rokas's most recent position is Commercial Consultant | Fractional Sales & GTM Leadership at Self-Employed / Various Clients.

What companies has Rokas worked for in recent years?

In recent years, Rokas has worked for Self-Employed / Various Clients, RuePoint, GlobalPass AG, and Baltic Sandbox.

Which industries is Rokas most experienced in?

Rokas is most experienced in industries like Information Technology (IT), Food and Beverage, and Professional Services. Rokas also has some experience in Banking and Finance and Aerospace and Defense.

Which business areas is Rokas most experienced in?

Rokas is most experienced in business areas like Sales, Strategy and Planning, and Marketing. Rokas also has some experience in Operations and Supply Chain Management.

Which industries has Rokas worked in recently?

Rokas has recently worked in industries like Information Technology (IT), Professional Services, and Banking and Finance.

Which business areas has Rokas worked in recently?

Rokas has recently worked in business areas like Marketing, Sales, and Strategy and Planning.

What is Rokas's education?

Rokas holds a Bachelor in International Business from Kaunas University of Technology.

What is the availability of Rokas?

Rokas is immediately available full-time for suitable projects.

What is the rate of Rokas?

Rokas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.