Rainer B. - Senior Brand and Communications Strategist

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Zürich, Switzerland

Experience

Feb 2021 - Jun 2025

4 years 5 months

Zürich, Switzerland

Senior Strategist

Rod Kommunikation / Team Farner

Sep 2020 - Mar 2022

1 year 7 months

Head of Branding & Marketing

Azum Coaching Software

Jun 2013 - Present

12 years 7 months

Self-employed Strategic Brand & Communication Planning

Heimspiel Planning

Jan 2012 - Mar 2013

1 year 3 months

Head of Brand Building

Francis et Son Ami Fashion

Aug 2007 - Jan 2015

7 years 6 months

Study Programme Director CAS Marketing Communications

HWZ Zürich

Feb 2005 - Dec 2011

6 years 11 months

Senior Strategist

JWT & Fabrikant Werbeagentur

Aug 2002 - Jan 2005

2 years 6 months

Deputy Head of Brand Communications

UPC Cablecom

Mar 1998 - Jun 2002

4 years 4 months

Strategic Web Planner & Project Manager

Day Software (Adobe)

Mar 1996 - Mar 1997

1 year 1 month

Freelance Marketing Assistant

RTL Television

Jan 1994 - Mar 1994

3 months

Apprentice Publishing Clerk

Badische Zeitung / Badischer Verlag

Summary

I am an experienced brand and communications strategist with a strong focus on sustainability positioning, 360° campaign development and cross-functional project leadership. Specialized in translating complex topics into impactful communications — from brand DNA to global campaigns. Proven execution strength, cross-functional collaboration experience and a strong sense for trends, innovation and societal shifts.

Languages

German

Native

English

Advanced

French

Advanced

Italian

Elementary

Education

Mar 1998 - Jul 1998

University of Applied Sciences htw Berlin

Diploma in Communication Management (FH) · Diploma thesis "Brand management on the World Wide Web" · Berlin, Germany

Sep 1994 - Feb 1998

University of Applied Sciences htw Berlin

Business Communication · Berlin, Germany

Sep 1991 - Mar 1994

Badische Zeitung Freiburg i.Br.

Apprenticeship as a publishing clerk · Freiburg im Breisgau, Germany

...and 1 more

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Experience

Senior Strategist

Rod Kommunikation / Team Farner

Head of Branding & Marketing

Azum Coaching Software

Self-employed Strategic Brand & Communication Planning

Heimspiel Planning

Head of Brand Building

Francis et Son Ami Fashion

Study Programme Director CAS Marketing Communications

HWZ Zürich

Senior Strategist

JWT & Fabrikant Werbeagentur

Deputy Head of Brand Communications

UPC Cablecom

Strategic Web Planner & Project Manager

Day Software (Adobe)

Freelance Marketing Assistant

RTL Television

Apprentice Publishing Clerk

Badische Zeitung / Badischer Verlag

Summary

Languages

Education

University of Applied Sciences htw Berlin

Diploma in Communication Management (FH) · Diploma thesis "Brand management on the World Wide Web" · Berlin, Germany

University of Applied Sciences htw Berlin

Business Communication · Berlin, Germany

Badische Zeitung Freiburg i.Br.

Apprenticeship as a publishing clerk · Freiburg im Breisgau, Germany

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