Rainer Bühler
Senior Strategist
Experience
Senior Strategist
Rod Kommunikation / Team Farner
Head of Branding & Marketing
Azum Coaching Software
Strategic Brand & Communication Planning
Heimspiel Planning
Head of Brand Building
Francis et Son Ami Fashion
Study Programme Director
CAS Marketing Communications
Study Programme Director
HWZ Zürich
Senior Strategist
JWT & Fabrikant Werbeagentur
Dep. Head of Brand Communications
UPC Cablecom
Strategic Web Planner & Project Manager
Day Software (Adobe)
Freelance Marketing Assistant
RTL Television
Publishing Trainee
Baden Newspaper / Baden Publishing House
Industries Experience
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Experienced in Advertising (21 years), Education (7.5 years), Information Technology (6 years), Telecommunication (2.5 years), Fashion (1 year), and Media and Entertainment (1 year).
Business Areas Experience
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Experienced in Marketing (24.5 years), Strategy (12 years), Operations (7.5 years), Information Technology (4.5 years), Product Development (4.5 years), and Project Management (4.5 years).
Summary
Senior strategist at Rod Kommunikation (50%) and self-employed at Heimspiel Planning (50%, since 06/2013), consulting mandates for various communications agencies (including Jung von Matt, JWT, Wirz BBDO, Bold, erdmannpeisker and others) and direct clients (including Migros, Südostbahn, Regionale 2025 and others).
I am an experienced brand and communications strategist with a strong focus on sustainability positioning, 360° campaign development and cross-functional project leadership. Specialized in translating complex topics into impactful communications — from brand DNA to global campaigns. Proven execution strength, cross-functional collaboration experience and a strong sense for trends, innovation and societal shifts.
Languages
Education
University of Applied Sciences htw Berlin
Diploma in Communication Management (FH) · Business Communication · Berlin, Germany
Badische Zeitung
Apprenticeship as a publishing clerk · Freiburg im Breisgau, Germany
Hans-Thoma-Gymnasium Lörrach
High school diploma · Lörrach, Germany
Profile
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