Marta Bariáin Echániz - Online Marketing and Digital Strategy

Q: Where is Marta based?

Marta is based in Pamplona, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Marta speak?

Marta speaks the following languages: Spanish (Native), Catalan (Advanced), English (Advanced), French (Advanced), German (Intermediate) .

Q: How many years of experience does Marta have?

Marta has at least 16 years of experience. During this time, Marta has worked in at least 12 different roles and for 10 different companies . The average length of individual experience is 1 year and 4 months . Note that Marta may not have shared all experience and actually has more experience.

Q: What is Marta's latest experience?

Marta's most recent position is Online Marketing and Digital Strategy at Francisco de Vitoria University .

Q: What companies has Marta worked for in recent years?

In recent years, Marta has worked for Francisco de Vitoria University and Pamplona's Art School Apitropik .

Q: Which industries is Marta most experienced in?

Marta is most experienced in industries like Education , Healthcare , and Professional Services . Marta also has some experience in Arts and Crafts , Information Technology (IT) , and Construction .

Q: Which business areas is Marta most experienced in?

Marta is most experienced in business areas like Product Development , Research and Development (R&D) , and Marketing . Marta also has some experience in Strategy and Planning , Project Management , and Information Technology (IT) .

Q: Which industries has Marta worked in recently?

Marta has recently worked in industries like Education and Arts and Crafts .

Q: Which business areas has Marta worked in recently?

Marta has recently worked in business areas like Marketing and Product Development .

Recommended expert

Pamplona, Spain

Experience

Sep 2022 - Apr 2024

1 year 8 months

Online Marketing and Digital Strategy

Francisco de Vitoria University

Nov 2020 - Feb 2022

1 year 4 months

Bilbao, Spain

Interior Designer

Pamplona's Art School Apitropik

Jan 2020 - Dec 2020

1 year

Pamplona, Spain

AR+Sensor System Development Engineer

UPNA

Managed a team of three: computer, electrical and product engineers.
Sensorized a full-body endotracheal intubation medical practice mannequin for AR goggle-assisted practice.
Conducted needs research, ideation, prototyping and validation of the system.
Built the prototype using Hall sensors, flexible PCB, microcontroller and multiplexers for BLE and 3D representation of the respiratory system and insertion tube.

Jan 2020 - Dec 2020

1 year

Pamplona, Spain

User & Planet Centered UX/UI Designer

iAR

Developed the interface design of multiple augmented reality applications.

Oct 2018 - Dec 2018

3 months

Pamplona, Spain

Community Manager

Orbetec 360

Designed KPI panels, social media and SEO strategies for three companies.
Developed execution strategies and trained company members.

Oct 2017 - Mar 2018

6 months

Findhorn, United Kingdom

Training Coordinator

Erasmus Student Network

Organized two-week trainings for Erasmus students on leadership, sustainable lifestyle, permaculture and bioconstruction.

Jan 2017 - Dec 2018

2 years

Arre, Spain

Medical Devices Design Engineer

Ysium Medical

Involved in two R&D&I projects from fundraising to design and development.
Led a team conducting research, ideation, prototyping, validation and iteration of designs alongside healthcare professionals.
Developed a simulation kit for doctor and nursing students.
Created a device to help restore smell and taste in laryngectomized people.

Sep 2016 - Feb 2017

6 months

San Diego, United States

Research Designer

Round Feather

Applied research methodologies for a “Design for Happiness” project.
Interviewed over 20 people across ten states and five departments of the client company.

Sep 2013 - Aug 2014

1 year

Delft, Netherlands

Creative Process Facilitator

TUDelft

Conducted creative workshops to analyze problems, develop processes and co-create using collective intelligence.

Sep 2012 - Dec 2012

4 months

Delft, Netherlands

Team Leader of a Sustainable Housing Contest Proposal

TUDelft

Participated in the design and development of a sustainable floating house for the Solar Decathlon European contest.
Led the logistics team to research, select and implement materials for easier transport and assembly.

Jan 2010 - Dec 2014

5 years

Facilitator and Service Designer

Freelance

I freelanced on projects within EIDE, the Basque designers association.
I worked with hackathon organizers.
I provided graphic recording at congresses.

Jan 2003 - Dec 2007

5 years

Service and Strategic Designer

Trained as a service designer using qualitative research, co-creation, prototyping and testing.
Worked on service design projects in a youth center and an elderly home.
Assisted in strategic design for the following four years of a school using user-centered methodologies.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Education (10 years), Healthcare (8 years), Professional Services (5.5 years), Arts and Crafts (1.5 years), Information Technology (1 year), and Construction (0.5 years).

Education

Healthcare

Professional Services

Arts and Crafts

Information Technology

Construction

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (14 years), Research and Development (9 years), Marketing (6.5 years), Strategy (5 years), Project Management (1 year), and Information Technology (1 year).

Product Development

Research and Development

Marketing

Strategy

Project Management

Information Technology

Summary

Understanding and co-designing interactions between people, products and services that improve people's lives, while respecting the planet is what moves me.

I create and facilitate safe group spaces.

Skills

Team Player
Analytical Thinking
Communicative
Systems Thinking
Creative
Transdisciplinary Collaboration
Sustainability
Group Decision Making
Collective Wisdom
Conflict Management
Culture And Group Cohesion
2d Drawing Skills
3d Drawing Skills
Graphic Recording
Solidworks
Photoshop
Blender
Indesign
Illustrator

Languages

Spanish

Native

Catalan

Advanced

English

Advanced

French

Advanced

German

Intermediate

Education

Oct 2017 - Jun 2018

Francisco de Vitoria University

Online Marketing and Digital Strategy · Spain

Oct 2010 - Jun 2014

TUDelft

MSc · Integrated Product Design · Delft, Netherlands

Oct 2007 - Jun 2010

Elisava

Product Design Engineering · Barcelona, Spain

...and 1 more

Profile

Created

June 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marta based?

Marta is based in Pamplona, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Marta speak?

Marta speaks the following languages: Spanish (Native), Catalan (Advanced), English (Advanced), French (Advanced), German (Intermediate).

How many years of experience does Marta have?

Marta has at least 16 years of experience. During this time, Marta has worked in at least 12 different roles and for 10 different companies. The average length of individual experience is 1 year and 4 months. Note that Marta may not have shared all experience and actually has more experience.

What roles would Marta be best suited for?

Based on recent experience, Marta would be well-suited for roles such as: Online Marketing and Digital Strategy, Interior Designer, AR+Sensor System Development Engineer.

What is Marta's latest experience?

Marta's most recent position is Online Marketing and Digital Strategy at Francisco de Vitoria University.

What companies has Marta worked for in recent years?

In recent years, Marta has worked for Francisco de Vitoria University and Pamplona's Art School Apitropik.

Which industries is Marta most experienced in?

Marta is most experienced in industries like Education, Healthcare, and Professional Services. Marta also has some experience in Arts and Crafts, Information Technology (IT), and Construction.

Which business areas is Marta most experienced in?

Marta is most experienced in business areas like Product Development, Research and Development (R&D), and Marketing. Marta also has some experience in Strategy and Planning, Project Management, and Information Technology (IT).

Which industries has Marta worked in recently?

Marta has recently worked in industries like Education and Arts and Crafts.

Which business areas has Marta worked in recently?

Marta has recently worked in business areas like Marketing and Product Development.

What is Marta's education?

Marta holds a Master in Integrated Product Design from TUDelft, a Bachelor in Online Marketing and Digital Strategy from Francisco de Vitoria University and a Bachelor in Product Design Engineering from Elisava.

What is the availability of Marta?

Marta is immediately available part-time for suitable projects.

What is the rate of Marta?

Marta's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.