Rafael Marañon

Helping startups and scaleups to get control of their finances and get funding

Rafael Marañon
Madrid, Spain

Experience

Jan 2021 - Present
3 years 2 months
Berlin, Germany

Finance Manager

JOURNEE - The Metaverse Company

  • Responsible for delivering accurate and timely financial reporting, accounting and budget planning.
  • Ensuring that Management can steer the business and strategy based on holistic financial reporting.
  • Building models and leveraging data analysis to understand complex relationships, identifying key trends, and gaining insight on the revenue/expense line items, drivers and scalability.
  • Developing and maintaining robust understanding of business drivers and KPIs, creating forecasts and tracking actuals va forecasts.
Jul 2021 - Feb 2022
8 months
Germany

Senior Financial Analyst

Fraugster

  • Responsible for the Operational Controlling and Corporate Financial KPI Framework.
  • Extracting data from internal databases using SQL queries.
  • Managing and transforming raw data into more comprehensible charts using Anaconda Python tool.
  • Playing a key role for the company's annual budget and monthly forecasts.
  • Preparing daily, weekly and monthly controlling reports for both internal and external stakeholders.
  • Measuring financial and operational performance of our channel partners and merchants based on granular transaction-level data.
  • Creating monthly revenue reports as input for customer invoicing.
  • Supporting creation of internal pricing methodology.
  • Running simulations on sales pipeline development.
  • Supporting internal stakeholders with tailored operational analysis.
Aug 2019 - Feb 2021
1 year 7 months
Spain

Co-Founder & Co-CEO

relash

Cannabis-infused soft drink.

Business planning:

  • Created a new and complete business plan based on reliable but ambitious estimations with scenarios.
  • Constantly updated forecasts based on KPIs, financials and cash flows.

Financial and administration processes:

  • Built and scale invoicing, collections, payments and accounting processes.
  • Built "what if" scenarios prior to any business decisions.

Fundraising actions:

  • Drafted all necessary documentation to investors including the pitch deck.
  • Prepared all number-related matters, from business plan to valuations and cap table calculations.
Jun 2019 - Present
5 years 9 months
Germany

Freelance Investment Consultant & Interim CFO

Self Employed

Interim CFO tasks:

  • Provided fundraising support and a go-to-market strategy for several early stage funding startups.
  • Built financial models for internal projections and fundraising efforts for +10 companies.
  • Developed a sales projection and three-years budget (all three financial statements) for a SaaS company, resulting in seed funding.

Investment consulting tasks:

  • Evaluated investment portfolios of both retail and institutional clients, and issued recommendations according to macroeconomic and political trends.
  • Analyzed and performed due diligence of both liquid and alternative assets and funds.
  • Built the hedge fund portfolio for a family office.
Jun 2019 - Oct 2019
5 months
Spain

Interim Chief Financial Officer

Demium

Worked as interim CFO of Bask, an alternative beach sunbed rental service focused on the beach sharing business model. Together with the rest of the team we validated the business idea as well as its potential market in the Spanish market. Other tasks were:

  • Created relationships with industry participants.
  • Prepared reports on a monthly basis and in-person updates.
  • Ensured the correct and timely use of the company's resources.
  • Improvement and establishment of management information systems.
  • Attending to the company's economic procedures and financial protocols. Including invoicing, accounting, treasury, taxes, collections, budgets and negotiations with financial entities.
  • Establishing economic policies and strategies in order to project investments and opportunities.
  • Creation of all types of indicators, ratios or KPIs (Key Performance Indicators) to evaluate the evolution of the company.
  • Supervision of legal and tax matters as well as human resources management and other general services.
  • Coordination and communication of the work to external advisors.
Jan 2018 - Jun 2019
1 year 6 months
Spain

Senior Investment Consultant

Aon

Responsible for providing investment consulting services (performance of investment managers and investment managers research) to a wide range of clients pension plans based on Spain and Portugal:

  • Carried out research about different asset classes in order to study their appropriateness for our clients' portfolios.
  • Analyzed financial markets information & macroeconomic conditions to determine strategic & tactical asset allocation and made investment recommendations to the investment trustees committee.
  • Monitored and reviewed external managers and investments, including traditional asset classes and alternatives such as private equity, hedge funds,commodities and real assets.
  • Anticipated client issues, needs or concerns and proactively developing solutions to meet those needs.
  • Coordinated resources to achieve client oriented results and collaborate with other senior members of the team on client activity.
  • Participated in new business development opportunities within the investment consulting practice as well as cross selling other services that Aon Hewitt provides to its clients.
  • Managed client relationships.
  • Made and/or assisted in effective oral presentations to clients or prospects, both as part of a team and individually.
  • Supervised, mentored and coached junior staff.
Apr 2017 - Dec 2017
9 months
Spain

Portfolio Analyst

MCH INVESTMENT STRATEGIES SGIIC

Macro Hedge Fund Analyst - Alinea SICAV:

  • Provided support to equity and fixed income portfolio managers by placing orders and by tracking current positions.
  • Conducted company fundamental research and valuation models (DCF,multiples, SOTP). Moreover, wrote research reports and presented investment cases to the rest of the team.
  • Followed macroeconomic trends and updated the asset allocation portfolio based on them.
  • Monitored Alinea's positions and analyzed investment decisions based on current macroeconomic trends and news.
  • Built FX and carry trade models.
  • Managed operations: NAV reporting, portfolio updates to institutional clients,wrote and sent monthly reports to clients.
Nov 2016 - Apr 2017
6 months
Spain

Portfolio Analyst

Santander Asset Management

Working in both the asset allocation and fund of funds teams.

  • Conducted daily funds and stock market analysis. Implemented portfolio updates using Bloomberg terminal.
  • Prepared presentations to private bankers.
  • Developed in-depth understanding of various equity strategies: growth, value, momentum, systematic, their return & risk profiles, and their performance uncertain markets environments.
  • Assisted with operations, such as: sent daily performance to portfolio managers, developed funds analysis reports: performance & risk attribution, sector & geographic allocation and VBA models.
  • Developed new portfolio management strategies to maximize investments.
  • Performed stock analysis and selection. Collected and analyzed financial statements of different companies.
  • Performed portfolio construction and allocation.
  • Reviewed and assessed asset management strategies.
  • Assisted and supported sales team in raising new assets.
  • Identified and assessed financial condition, operating trends and profitability.
Sep 2014 - Nov 2016
2 years 3 months
Spain

Client Financial Manager

Accenture

Financial Services department: treasury, FP&A and controllership functions.

  • Worked with engagement executives to set up and coordinate an engagement(s) work, financial management processes, tools, and reporting structure, including analyzing financial results for the engagement team(s), the client(s), and the appropriate internal organizations (e.g., Accenture Operating Group).
  • Monitored Internal Control and compliance with U.S. GAAP, Accenture finance policies and local statutory requirements.
  • Monitored engagement profitability and identification and coordination of the resolution of issues.
  • Prepared proposals for contracts, additions/extensions – pricing models and scenarios analysis.
  • Advised on job and process setup for engagements (including time & expense reporting, compliance tracking and audit processes).
  • Executed and organized documentation of internal financial processes: project numbers, sales and backlog reporting, financial reporting package.
  • Prepared and reviewed costs and pricing (including the assistance with pricing of new/potential arrangements.
  • Performed or advised on forecast management activities (input collection, processing, reasonableness validation, interpretation and report creation).
  • Reported, analyzed and communicated engagement financial status and costs to leadership team and advised on corrective action if necessary.
  • Performed or advised on comparison of performance data to metrics, and prepared compliance reports.
  • Managed and assisted with engagement balance sheet position and reviewed/approved necessary engagement level accruals/prepayments.
  • Participated in knowledge-sharing activities locally and organizationally, delivery of Finance trainings.
May 2013 - Sep 2014
1 year 5 months
Spain

Financial Planning and Analysis

Accenture

Prepared the Annual Consolidated Forecast for SPAI geographic area: Spain, Portugal, Africa and Israel.

  • Analyzed variance of forecasts versus real data for every client in the Accenture's Business Process Outsourcing Area.
  • Reconciled actual results versus plan. Track and report time-reporting hours, expenses, and variances as required, including compliance with accounting treatments expense policy.
  • Prepared savings plan in every client in order to improve margins. Responsible for invoicing and collections, consistent with contractual requirements.
  • Recommended and assisted on forecast management activities (input collection, processing and reports creation).
  • Created/reviewed pricing and business support for new and extended business opportunities.
  • Performed or assisted with the preparation of engagement, project, and program reporting as well as Accenture internal financial accounting processes.
  • Supported and executed the account forecasting process, including ad hoc internal stakeholder management requests.
  • Executed all global and local statutory, tax, Internal Controls, and US GAAP requirements as described by policy to ensure full compliance.
  • Analyzed balance sheet consistency, including tracking of capital assets and technology rental equipment, hardware/software costs, and other items.
  • Reviewed Working Capital position.
Jul 2012 - Aug 2012
2 months
Karlsruhe, Germany

Operations Assistant

Bratzler & Co.

  • Performed quality controls of the different divisions.
  • Ensured that scheduled orders were delivered promptly.
  • Assisted with operational transformation; in order to keep operations while allowing the company to get into other market segments.

Summary

Remote work advocate and financial professional with over nine years of experience providing startups and scaleups with overall support managing their finances. Proven track record of generating summary documents for senior management for monthly and quarterly investment and financial reporting. Driven and detail-oriented with the ability to thrive in high pressure environments. Bringing forth the ability to synthesise quantitative information and interact effectively with founders and clients. CFA and CAIA Charters passing all levels in consecutive years on the first attempt.

Languages

English
Native
Spanish
Native
German
Intermediate
French
Elementary

Education

Jan 2020 - Dec 2020

Saturdays.AI

Machine Learning Student · Artificial Intelligence

Oct 2012 - Jun 2013

University of Mannheim

Bachelor of Business Administration - BBA · Finance, General · Mannheim, Germany

Oct 2010 - Jun 2014

Universidad Rey Juan Carlos

Bachelor of Business Administration - BBA · Business Administration and Management, General · Móstoles, Spain

Certifications & licenses

Blockchain Essentials

CAIA Charter

CFA Charter

FutureLeaders

ThePowerDigitalMarketing