Mark P. - Creative Director

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Horneburg, Germany

Experience

Jan 2023 - Present

2 years 8 months

Horneburg, Germany

On-site

Creative Director

Art Director

AI Expertise & Creative Application (2023-2025) Generative AI Tools & Technologies

Tool-Mastery: Midjourney, Ideogram, Krea, Claude, Sora, ChatGPT
Prompt Engineering: Developing precise control strategies for consistent results
Workflow Integration: Seamless incorporation of AI into traditional design processes

Practical Project Experience

"The Mars Relics" - Complete AI-powered book production (text + visuals)
Amazon KDP bestseller - #1 in "Literary Comics & Graphic Novels" (Oct. 2023)
Independent online marketing – complete marketing strategy and execution

Cross-Media AI Applications

Print design: Flyers and posters optimized with generative AI
Digital media: online content creation with AI tools
Storytelling: narrative development and visual execution
Layout & composition: hybrid approaches combining AI generation and traditional design

Strategic AI Consulting

Workflow optimization: boosting efficiency through smart AI integration
Tool evaluation: assessing and selecting suitable AI solutions
Team training: imparting AI skills to creative teams
ROI maximization: reducing costs while improving quality

Future-Oriented Expertise

Early adopter – ongoing AI research and application since 2023
Market knowledge – overview of current developments and trends
Hybrid approach – combining AI efficiency with human creativity

Oct 2018 - Apr 2022

3 years 7 months

Partner and Creative Director

Superhotdesign Gbr

Agency for strategic brand and online marketing, as well as conceptual corporate and product design

Sep 2016 - Nov 2018

2 years 3 months

Parental leave and caring for relatives

Family Care

Nov 2013 - Aug 2016

2 years 10 months

Team Lead and Art Director online & print

Goodgame Studios

Built and led the Corporate Branding & Concepts department
Employer branding: collaboration with HR and PR on communication and project scaling, project management
Created corporate designs and developed brand manuals
Advanced cross-media brand communication

Mar 2003 - Present

22 years 6 months

Freelance Art Director, full service and project-based

Holidayonmars Visual Identity

Cross-media corporate design for small and medium-sized businesses as well as AI consulting.

Feb 2000 - Mar 2002

2 years 2 months

Art Director, Tchibo Magazine Team Lead

Scholz & Friends

Concept, layout and photo direction for the Tchibo magazine
Planning and execution of photo shoots at home and abroad

Aug 1999 - Jan 2000

6 months

Art Director

TD3 Development

Concept and web design for Cryo software, PlayStation and Game Boy packaging

Oct 1996 - Dec 1997

1 year 3 months

Hamburg, Germany

Junior Art Director

Blöck Nagel CC

Photo direction and Tchibo packaging design, Krombacher POS, sales promotion and BÄKO packaging

Aug 1995 - Sep 1996

1 year 2 months

Bremen, Germany

Junior Art Director

BBDO Germany

Layout and photo direction for Eduscho non-food packaging and window displays

Feb 1992 - Sep 1993

1 year 8 months

Graphic Assistant Internship, Interior Design and Event Decoration Internship

Wolter Werbung / Schlegel Design

1 year internship as a graphic assistant
1 year internship in interior design and event decoration

Summary

I am a creative mind with over 25 years of experience and a proven track record in art direction and brand marketing. With my visionary approach, which I call "holidayonmars", I push beyond the limits of the conventional. It drives me to keep my thoughts and ideas as boundless as the infinite expanse of space. My expertise in storytelling, conceptual and technical project planning, and team leadership has allowed me to turn these creative visions into reality and achieve measurable results. My art direction preserves the unique core of an idea through to the final product while keeping feasibility, functionality, and sustainability in mind. I see the integration of AI interfaces and generative tools as an important and essential part of my work.