Mark Popp
Art Director
Experience
Art Director
Self-Employed
AI-illustrated sci-fi graphic novel: original story and script for episodes 1 and 2
complete text writing and dialogue
AI prompting and image generation with MidJourney V4-6
layout and page design
publishing and marketing
Amazon KDP bestseller #1 in Literary Comics & Graphic Novels 2023 and 2024
Plastic Stress – Generative AI: art direction, image creation, prompting; image series on pollution and microplastics; text-to-picture image creation with MidJourney V4
Recruiting / Merchandising – HR Campaign
Tchibo
- development and implementation of an HR campaign for recruiting and merchandising
- design of print and online media with a focus on sustainability and innovation
- copywriting, layout and art direction
- focus on sportswear made from old fishing nets, recyclable coffee capsules and rentable children's clothing
- integration of corporate claim and “We stay different. You too?” to attract high potentials
Art Direction
GOODGAME Studios
HR Recruiting 2013-2016: cross-media branding, development and use of the “GOOD-Claim” in online and print trade show banners, merchandising; goal: stronger anchoring in human resource marketing
HR Recruiting campaign 2013/2014: online and print trade show banners, cross-media design
HR Recruiting folder 2015: concept for a new HR folder, photography of colleagues as testimonials
visual style development 2015: development of a minimalist yet friendly style for internal and external communication (animation & motion graphics, website, folders & flyers, headers, icons, infographics, templates)
imagery 2015/2016: development of a visual language and building an image pool
HR campaign 2016: large-format poster 18/1, online and offline formats; motifs entirely produced in-house, photography of colleagues in the studio with post-production in game landscapes; development of a new claim “We fuse Art and Science.” for the technology aspect
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (5 years), Arts and Crafts (1 year), Fashion (1 year), Food and Beverage (1 year), and Retail (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (6 years), Product Development (1 year), and Human Resources (1 year).
Languages
Profile
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