FRATCH

Recommended expert

Frankfurt, Germany

Experience

Oct 2024 - Present

1 year 5 months

Frankfurt, Germany

UX Designer

tribeworks by Hays

Created a modern landing page communicating the USPs and value proposition to potential clients and talents
Analyzed tracking data and generated ideas to optimize the conversion rate
Integrated AI into the project builder to simplify project creation for clients
Designed a complex booking process considering various steps and states for freelancers, clients, and the operations team

Jan 2024 - Dec 2024

1 year

Frankfurt, Germany

Lead UX

VisualVest & Union Investment

Lead UX for the VisualVest & Union Depot Online App in an agile Scrum team, working closely with devs and stakeholders (Technology: Flutter)
Changed an overloaded navigation to an intuitive and modern bottom navigation and introduced an overall transaction button with all main actions easily accessible at all times
Redesigned the VisualVest app and implemented accessibility improvements, improving color contrasts, clickable areas, and optimizing for screen readers in advance of upcoming requirements for accessibility
Conceptualized and designed a playful and innovative feature that uses animations to visualize gains and losses of users’ investment portfolios
Integrated a function to deposit money and share the experience with friends
Increased overall click rate of the deposits button by 6%

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (1.5 years) and Banking and Finance (1 year).

Professional Services

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (2 years), Business Intelligence (1.5 years), and Marketing (1.5 years).

Product Development

Business Intelligence

Marketing

Summary

Keeping user needs & business goals in sync

My passion is to create meaningful concepts and designs, always with the user at the center of every decision. To ensure the best results, I create user flows, test prototypes, and validate features post-launch. I have 8 years of experience in app design, 15+ years in web design, and a deep-rooted love for visual design since the very beginning. With a lot of drive I will always strive to find the ideal balance between user needs, business goals, and technical constraints.

Skills

Service Design & Research
Ux Design
Ui Design
Design Thinking
Wireframing, User Flows
Responsive Web Design
Holding In-depth Interviews
Customer Journey Mapping
Native & Hybrid App Design
Usability Testing, A/b Tests
Information Architecture
Design Systems
Evaluation Of Tracking Data
(Micro-) Animations
Workshop Facilitation
High-fidelity Prototyping
Specification, Quality Assurance
Google Design Sprints
Accessibility (Wcag 2.1)
Corporate Design & Typography
Software: Figma
Software: Sketch
Software: Axure
Software: Adobe Cs
Software: Jira/confluence
Software: Microsoft Office

Languages

English

Advanced

German

Elementary

Profile

Created

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Magdalena based?

Magdalena is based in Frankfurt, Germany and prefers 100% remote projects.

What languages does Magdalena speak?

Magdalena speaks the following languages: English (Advanced), German (Elementary).

How many years of experience does Magdalena have?

Magdalena has at least 2 years of experience. During this time, Magdalena has worked in at least 2 different roles and for 2 different companies. The average length of individual experience is 1 year and 1 month. Note that Magdalena may not have shared all experience and actually has more experience.

What roles would Magdalena be best suited for?

Based on recent experience, Magdalena would be well-suited for roles such as: UX Designer, Lead UX.

What is Magdalena's latest experience?

Magdalena's most recent position is UX Designer at tribeworks by Hays.

What companies has Magdalena worked for in recent years?

In recent years, Magdalena has worked for tribeworks by Hays and VisualVest & Union Investment.

Which industries is Magdalena most experienced in?

Magdalena is most experienced in industries like Professional Services and Banking and Finance.

Which business areas is Magdalena most experienced in?

Magdalena is most experienced in business areas like Product Development, Business Intelligence, and Marketing.

What is the availability of Magdalena?

Magdalena is immediately available full-time for suitable projects.

What is the rate of Magdalena?

Magdalena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.