Magdalena Okorie
Lead UX for the VisualVest & Union Depot Online App
Experience
Oct 2024 - Present
9 months Lorem ipsum dolor sit amet
tribeworks by Hays
- Landingpage for tribeworks – the new freelancer matching platform.
- Creating a modern landingpage, communicating the USPs and value proposition to potential clients & talents.
- AI powered project creation and booking process.
- Analysing tracking data and generating ideas to optimize the conversion rate.
- Integrating AI to the project builder, with the goal to make project creation easier for clients.
- Concept for a complex booking process that has to consider various steps and states for talents (freelancers), clients and the operations team.
Jan 2024 - Present
1 year 6 monthsLead UX for the VisualVest & Union Depot Online App
VisualVest & Union Investment
- Improving app features as well as the main navigation of a whitelabel investment app.
- In an agile Scrum team, working closely with devs and stakeholders (Technology: Flutter).
- Changing an overloaded navigation to an intuitive and modern bottom navigation and creating.
- Introducing an overall transaction button with all main actions easy accessible at all times.
- Redesign of the VisualVest app and accessibility improvements.
- With the goal for the brand to have a more modern and “adult” look, I created a new user interface for the app.
- Improving color contrasts, clickable areas as well as optimizing for screen readers, in advance of upcoming requirements for accessibility.
- Celebrating successes to drive engagement.
- Concept & design of a playful and innovative feature that uses animations to visualize users the gains and losses of their investment portfolio.
- Integrating a function to deposit money and share the experience with friends.
- Increased overall clickrate of the deposits button by 6%.
Summary
My passion is to create meaningful concepts and designs, always with the user at the center of every decision. To ensure the best results, I create user flows, test prototypes, and validate features post-launch. With a lot of drive I will always strive to find the ideal balance between user needs, business goals, and technical constraints.
Languages
English
Native
German
Elementary
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