João pedro (Pedro) J.

Art Director, UX/UI Designer, Web Designer, CRM Consultant

Frankfurt am Main, Germany

Experience

Jan 2024 - Dec 2025
2 years

Art Direction, UX/UI Design, Web Design, IT Infrastructure Server Support

THE SURFACE NEW MEDIA GMBH

  • Concept and design of websites and shops

  • Design concepts, style guides and CSS for implementation

  • 3D design with Blender, Verge3D, WebGL and ThreeJS

  • Mockups with Adobe XD, Figma and Axure

  • Consulting and optimization of web applications based on UX guidelines

  • Technical support, consulting and implementation for Kikkoman

  • Server support for various advertising agencies

  • Concept, design and implementation of a print campaign for the City of Frankfurt

Jan 2023 - Dec 2024
2 years

Newsletter and Web Designer, CRM Consultant

KoRo Drogerie

  • Concept and design of newsletter campaigns in Braze

  • Layout and design of newsletter templates for various campaigns, creating headers from customer images

  • Creation of style guides for newsletters and emails (welcome, unsubscribe, reminder, etc.) and lifecycle mailings

  • Supporting the CRM team in implementing email and newsletter campaigns (design & innovation)

  • Further development of designs with HTML/CSS, Liquid script, Photoshop and Illustrator

  • Coding: personalization, user- and environment-dependent product suggestions, content blocks, Canvas and campaigns

  • Design and creation of content cards

  • Postcard design

  • Concept and design of websites and shops

  • Design concepts, style guides and CSS for implementation

  • Mockups with Adobe XD, Figma and Axure

  • Optimization based on UX guidelines

Jan 2021 - Dec 2023
3 years

UX/UI Designer, Newsletter and Web Designer, CRM Consultant

foodspring

  • Supporting the internal CRM team in implementing email and newsletter campaigns (design & innovation)
  • Assisting with the migration from Optivo to Braze
  • Porting existing email templates to the new CRM system, redesigning and creating templates/campaigns
  • Further development of designs with HTML/CSS, Liquid script, Photoshop and Illustrator
  • Creation of lifecycle mailings
  • Editing, testing (Postman) and implementing new webshop transaction emails
  • Newsletter design within Braze (CRM)
  • Web design and technical implementation
  • Optimization of click rates
  • A/B tests
Jan 2021 - Dec 2021
1 year

Freelance UX/UI Designer and Project Lead

Werbeagentur Taste

  • Taking over the client Kikkoman: project planning and implementation

  • Setting up the server with customer-specific requirements

  • Porting websites and apps, supporting programmers (Python), training staff

  • Testing websites and web applications for accessibility (BIK BITV test, WCAG test)

  • Creating test reports and implementing proposed solutions

  • Design and implementation of websites for Rheingau Music Festival and the NGO Frankfurt Center for Eating Disorders

  • Consulting on UX/UI design and technical support for Food Licence Partner, Werbeagentur Taste, Muezelan and the City of Frankfurt

Jan 2016 - Dec 2020
5 years

UX/UI Designer

DB Systel GmbH

  • Freelance in-house consultant for Deutsche Bahn
  • Concept and design of the Deutsche Bahn personnel portal
  • Drafting UX concepts and designing the user journey
  • Focus on user experience and user interface design
  • Supporting developers in frontend programming (HTML5, CSS, JS & various frameworks)
  • Designing the user interface for DB Self Services (HCM)
  • Developing prototypes in Axure and design elements
  • Developing style guides (PatternLab, Atomic Design)
  • Working in an agile team (Scrum), coordinating designs and providing acceptance support for the PO
  • Central consulting for stakeholders on UI/UX/design
  • Supporting and overseeing UX tests
Jan 2013 - Present
13 years

Self-employed Managing Director

THE SURFACE NEW MEDIA GMBH

  • Conceptualizing, designing, and implementing online and print projects
  • Interface design for web applications (UX/UI design)
  • Implementation of web applications and software development
  • Presentations and consulting
  • Client support and new customer acquisition
  • Management and team leadership
Jan 2013 - Dec 2018
6 years

Art Director, Web Developer, UX/UI‐Designer

Freelance

  • UX & UI Design, technical planning and programming for various clients
  • Design and execution of email campaigns for Suzuki
  • UX & UI Design of various microsites and landing pages for Suzuki
Jan 2010 - Dec 2013
4 years

Senior Art Director

GO! Advertising, Wiesbaden

  • Head of Unit
  • Conceptualizing, designing, and implementing online and print projects
  • Taking on entire projects or collaborating in teams
  • Production management
  • Client support
  • New Business

Summary

I hope I have sparked your interest.

This overview only shows a selection of my activities.

I would be happy to answer any further questions in a personal meeting.

Languages

German
Native
Portuguese
Native
English
Advanced
French
Intermediate

Education

Oct 1989 - Jun 1995

FH Wiesbaden

Diploma in Communication Design · Visual Communication, Graphic & Photo Design · Wiesbaden, Germany

Carl-Schurz-Schule

General university entrance qualification · Frankfurt, Germany

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