Mabel Y.
Social Media, Influencer & Brand Marketing Freelancer
Experience
Nov 2024 - Present
1 yearMarketing Consultant— Integrated Campaigns, SocialMedia & InfluencerMarketing
Freelance
Apr 2022 - Jun 2023
1 year 3 monthsBerlin, Germany
Senior BrandManager
GetYourGuide
- Developed, managed, and reported on joint marketing campaigns for top attraction partners across Europe such as The Vatican and…
Oct 2020 - Apr 2022
1 year 7 monthsBerlin, Germany
BrandManager
GetYourGuide
- Collaborated with the Head of Brand to devise and implement data- driven brand strategies for the European market, achieving a sh…
Jan 2020 - Oct 2020
10 monthsBerlin, Germany
CampaignManager
GetYourGuide
- Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue, w…
Aug 2017 - Apr 2019
1 year 9 monthsSingapore
Senior SocialMedia Strategist
Klook
- Developed and executed comprehensive social media strategies, overseeing content creation, and community management for a…
Aug 2015 - Mar 2017
1 year 8 monthsSingapore, Singapore
Talent & Community Executive
Nuffl ang
- Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27…
Jun 2012 - Jul 2012
2 monthsSingapore
Intern
Sophie & Friends (S) Pte Ltd
- Generate press releases and articles for various brands and products
- Marketing research for relevant baby products and develop proposals…
Summary
I’m a social-first marketing generalist with 7+ years of experience across e-commerce, travel, and scale-up businesses.
My strength lies in bridging social media, influencer, and brand/campaign marketing, connecting creative storytelling with data-driven strategies that deliver results.
I’ve led full 360 integrated campaigns spanning organic social, influencer partnerships, and paid activations, helping brands cut through the noise and grow their audiences authentically.
Languages
English
NativeChinese
NativeEducation
Oct 2011 - Jun 2015
National University of Singapore
Bachelor of Social Sciences, Hons · Communications and New Media · Singapore · Honours
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.