Lina Asenova
Affiliate Account Manager
Experience
Affiliate Account Manager
SiteGround
- Manage and optimize affiliate partnership portfolio, driving revenue growth through strategic relationship management and performance optimization
- Recruit, onboard, and retain high-performing affiliate partners by identifying growth opportunities and implementing targeted engagement strategies
- Analyze affiliate performance metrics using data analytics tools to identify trends, optimize campaigns, and maximize conversion rates
- Collaborate with marketing and content teams to develop compelling promotional materials, banners, and campaign assets that drive affiliate engagement
- Monitor affiliate traffic, track KPIs, and provide actionable insights to improve campaign effectiveness and increase ROI
- Negotiate improved placement and visibility on partner sites to enhance brand positioning and drive customer acquisition
- Manage affiliate communications and provide dedicated support to ensure partner satisfaction and long-term retention
Online Reputation Manager
SiteGround
- Led comprehensive online reputation management strategy across multiple digital platforms, improving brand sentiment and customer trust scores
- Monitored and responded to customer reviews, feedback, and brand mentions across social media, review sites, and forums to maintain positive brand perception
- Developed and implemented proactive reputation management protocols, reducing negative feedback by identifying and addressing issues before escalation
- Analyzed sentiment data and reputation metrics to guide strategic decision-making and inform marketing initiatives
- Collaborated with customer service, marketing, and product teams to ensure consistent brand messaging and exceptional customer experience
- Created engaging content and responses that showcased brand values while building customer loyalty and community engagement
- Tracked online reputation KPIs and provided regular reporting to stakeholders on brand health and improvement initiatives
Community Manager
HCLTech
- Spearheaded internal communications and community engagement initiatives for global technology organization, fostering collaboration across departments
- Built and nurtured online communities, increasing member engagement by implementing targeted content strategies and interactive campaigns
- Created and curated compelling content across multiple communication channels, ensuring alignment with organizational goals and brand voice
- Organized and executed virtual and in-person events, strengthening team connections and enhancing company culture
- Demonstrated strong leadership in coordinating cross-departmental projects, managing stakeholders, and driving initiatives from concept to execution
- managed internal communication platforms and ensured timely dissemination of critical information to 500+ employees
- Analyzed engagement metrics and community feedback to continuously improve communication strategies and member satisfaction
Social Media Specialist
HCLTech
Freight Forwarder
Nordic Transport Group A/S
Configuration Technician
HCL Technologies
Social Media Specialist
HCL Technologies
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (5.5 years) and Transportation (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (5.5 years), Human Resources (1.5 years), Project Management (1.5 years), Sales (1 year), Customer Service (1 year), and Logistics (1 year).
Summary
Results-driven Affiliate Account Manager with 6+ years of progressive experience in affiliate marketing, online reputation management, and digital marketing strategy. Proven track record of building and nurturing high-performing affiliate partnerships, optimizing campaign performance, and driving measurable revenue growth. Expert in managing affiliate networks, analyzing performance metrics, and developing data-driven strategies to maximize ROI. Skilled in relationship management, content creation, and cross-functional collaboration. Experience in hosting and tech industries with a deep understanding of performance marketing, partner recruitment, and campaign optimization across platforms.
Skills
Affiliate Program Management & Optimization
Partner Recruitment, Onboarding & Retention
Affiliate Network Management
Performance Marketing & Campaign Optimization
Commission Structure Management
Influencer & Partner Relationship Building
Data-driven Marketing Strategy
Performance Tracking & Kpi Reporting
Campaign Roi Analysis & Optimization
Marketing Analytics & Data Interpretation
Conversion Rate Optimization (Cro)
A/b Testing & Experimentation
Online Reputation Management (Orm)
Brand Sentiment Analysis & Monitoring
Review Management & Response Strategy
Community Building & Engagement
Social Media Strategy & Management
Crisis Management & Response
Social Media Analytics Platforms
Crm Systems & Marketing Automation
Content Management Systems
Affiliate Tracking Platforms
Stakeholder & Relationship Management
Cross-functional Team Collaboration
Negotiation & Conflict Resolution
Client & Partner Support
Presentation & Reporting Skills
Results-oriented & Goal-driven
Strategic Thinking & Problem-solving
Strong Organizational & Time Management
Adaptability & Quick Learning
Attention To Detail & Quality Focus
Self-motivated & Proactive
Languages
Education
Sofia University St. Kliment Ohridski
Bachelor's degree · Communication Management · Sofia, Bulgaria
Profile
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