Lina A.
Affiliate Account Manager
Experience
Jan 2025 - Present
10 monthsSofia, Bulgaria
Affiliate Account Manager
SiteGround
- Manage and optimize affiliate partnership portfolio, driving revenue growth through strategic relationship management and performance optimization
- Recruit, onboard, and retain high-performing affiliate partners by identifying growth opportunities and implementing targeted engagement strategies
- Analyze affiliate performance metrics using data analytics tools to identify trends, optimize campaigns, and maximize conversion rates
- Collaborate with marketing and content teams to develop compelling promotional materials, banners, and campaign assets that drive affiliate engagement
- Monitor affiliate traffic, track KPIs, and provide actionable insights to improve campaign effectiveness and increase ROI
- Negotiate improved placement and visibility on partner sites to enhance brand positioning and drive customer acquisition
- Manage affiliate communications and provide dedicated support to ensure partner satisfaction and long-term retention
Jan 2024 - Jan 2025
1 year 1 monthSofia, Bulgaria
Online Reputation Manager
SiteGround
- Led comprehensive online reputation management strategy across multiple digital platforms, improving brand sentiment and customer trust scores
- Monitored and responded to customer reviews, feedback, and brand mentions across social media, review sites, and forums to maintain positive brand perception
- Developed and implemented proactive reputation management protocols, reducing negative feedback by identifying and addressing issues before escalation
- Analyzed sentiment data and reputation metrics to guide strategic decision-making and inform marketing initiatives
- Collaborated with customer service, marketing, and product teams to ensure consistent brand messaging and exceptional customer experience
- Created engaging content and responses that showcased brand values while building customer loyalty and community engagement
- Tracked online reputation KPIs and provided regular reporting to stakeholders on brand health and improvement initiatives
May 2022 - Jan 2024
1 year 9 monthsSofia, Bulgaria
Community Manager
HCLTech
- Spearheaded internal communications and community engagement initiatives for global technology organization, fostering collaboration across departments
- Built and nurtured online communities, increasing member engagement by implementing targeted content strategies and interactive campaigns
- Created and curated compelling content across multiple communication channels, ensuring alignment with organizational goals and brand voice
- Organized and executed virtual and in-person events, strengthening team connections and enhancing company culture
- Demonstrated strong leadership in coordinating cross-departmental projects, managing stakeholders, and driving initiatives from concept to execution
- Managed internal communication platforms and ensured timely dissemination of critical information to 500+ employees
- Analyzed engagement metrics and community feedback to continuously improve communication strategies and member satisfaction
Jan 2022 - Oct 2022
10 monthsSofia, Bulgaria
Social Media Specialist
HCLTech
- Managed social media channels and content strategy to enhance brand awareness and audience engagement
- Created and scheduled posts, graphics, and videos aligned with marketing objectives
- Monitored social media performance metrics and prepared reports to inform optimization strategies
- Collaborated with design and content teams to produce engaging multimedia content
- Responded to audience interactions and managed community engagement to build strong online relationships
Apr 2021 - Jan 2022
10 monthsSofia, Bulgaria
Freight Forwarder
Nordic Transport Group A/S
- Coordinated domestic and international freight shipments, ensuring timely and cost-effective delivery
- Prepared shipping documentation, including bills of lading, customs declarations, and invoices
- Communicated with carriers, clients, and customs officials to resolve transportation issues
- Monitored shipment status and provided regular updates to stakeholders
- Optimized routing and negotiated rates with carriers to reduce logistics costs
Sep 2020 - Jan 2021
5 monthsSofia, Bulgaria
Configuration Technician
HCL Technologies
- Installed, configured, and tested hardware and software components for client systems
- Performed system maintenance, updates, and troubleshooting to ensure optimal performance
- Documented configuration processes and provided technical support to end users
- Collaborated with IT teams to implement standard operating procedures and change management protocols
Jun 2019 - Sep 2020
1 year 4 monthsSofia, Bulgaria
Social Media Specialist
HCL Technologies
- Developed and executed social media campaigns to increase brand visibility and engagement
- Created content calendars and coordinated with marketing teams for aligned messaging
- Analyzed social media metrics to track performance and recommend improvements
- Engaged with online community members and responded to inquiries to foster positive relationships
Summary
Results-driven Affiliate Account Manager with 6+ years of progressive experience in affiliate marketing, online reputation management, and digital marketing strategy. Proven track record of building and nurturing high-performing affiliate partnerships, optimizing campaign performance, and driving measurable revenue growth. Expert in managing affiliate networks, analyzing performance metrics, and developing data-driven strategies to maximize ROI. Skilled in relationship management, content creation, and cross-functional collaboration.
Experience in hosting and tech industries with a deep understanding of performance marketing, partner recruitment, and campaign optimization across platforms.
Languages
Bulgarian
NativeEnglish
AdvancedGreek
IntermediateEducation
Oct 2018 - Jun 2022
Sofia University St. Kliment Ohridski
Bachelor's Degree · Communication Management · Sofia, Bulgaria
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