Laura Schulte

LinkedIn Thought Leadership Mentor

Laura Schulte
Munich, Germany

Experience

Sep 2022 - Present
2 years 7 months
Munich, Germany

Senior Lecturer

New European College

Lecturer for courses on Strategic Marketing, Branding and Business Management Communications for international MBA- and Bachelor Students. Focus on connecting theoretical foundation to cases from my personal startup, change management and business consulting experience.

Jul 2022 - Feb 2023
8 months
Seattle, United States

Brand Ambassador & Strategy Advisor

Relatus

Relatus's AI-powered platform reveals relevant contacts in your own networks who can empower you to achieve your big goals. My role is to share the story of how and why this visionary startup plans to help you get what really matters done.

May 2020 - Present
4 years 11 months
Munich, Germany

Senior Enabler, Interim CMO

enable2grow GmbH

I advise and enable our clients to increase growth in three strategic areas in the context of emerging technologies:

  • Creating Thought Leadership strategies
  • Optimizing the B2B Customer Journey
  • Providing strategy workshops for Mapping Uncertainty & Opportunity.
Apr 2018 - Present
7 years
Munich, Germany

Founder

Project Renaissance Innovation Advisory

My superpower is helping today’s purpose-driven experts, founders, and innovators win trust to lead through uncertain times. Combining my unique experience as a startup-to-IPO executive, award-winning business editor, and B2B content strategist, I develop thought leadership strategies inspired by superheroes that increase visibility for a leader’s unique expertise, personal narrative, and vision for the future.

Jun 2013 - Oct 2017
4 years 5 months
Germany

Managing Director, windeln.de and Nakiki

windeln.de SE

Responsible for achieving profitability in core business unit generating €55 million annually. Optimize purchasing process, tech product, app, CRM, marketing strategy and team structure to scale internationally.

Jun 2013 - Aug 2016
3 years 3 months
Germany

Managing Director, Nakiki Shopping Clubs (DE, IT), windeln.de AG

Nakiki

Managed intrepreneurial "flash sale" business grown organically over 100% three years in a row to €17 million and team of 70. Was an integral part of May 2015 DAX IPO executive team. Developed business plan; acquired suppliers; designed brand, CRM and mobile-first strategy.

May 2010 - Dec 2014
3 years 8 months
Munich, Germany

Head of International Client Communications / Burda CreativeGroup

Hubert Burda Media

Account Director for projects generating 55% of P&L's revenue. Advised clients including CxO-level executives and brand directors at Allianz AM, Accenture, Roland Berger, Audi and Amway on thought leadership.

Jan 2009 - Dec 2010
2 years
Munich, Germany

Business Editor - International Communications

BurdaYukom Publishing GmbH - Munich, Germany

Produced thought leadership content for global corporations.

Jan 2005 - Dec 2009
3 years
Germany

Senior Copywriter - Pepper Global Agency

Computershare Deutschland

  • CIO/IT Communications
  • Partner Communications for Tech Sector
  • Below the Line, Integrated Concepts

Summary

Building Awareness and Trust for Innovation Leaders Leaders who are active on LinkedIn win trust across a wider virtual network. With a streamlined process for posting you'll know how, when and what to post to engage your audience. With your personalized posting strategy and weekly writing prompts you can create high-quality content faster, and have more time to connect with new contacts.

Languages

English
Elementary

Education

Stanford University

United States