Gabrielle C.
Senior Product Manager
Experience
Jan 2022 - Present
3 years 11 monthsNew York, United States
Senior Product Manager
National Basketball Association
- Collaborates with cross-functional stakeholders to define and refine product requirements, aligning with company goals and ensuring a clear roadmap for development and growth
- Collaborates with UX/UI teams to develop and maintain design system standards for NBA tentpole events, ensuring consistent user experience and visual design across web, mobile, and connected TV platforms serving 2.7M+ daily users
- Collaborates closely with engineers to optimize user experience on web, app (iOS/Android), and connected device platforms (Roku, Xbox, etc.)
- Led design system implementation for multi-platform experiences, establishing reusable UI components and design patterns that reduced development time by 30% for tentpole events
- Helped create and is executing a new tentpole planning process for all seasonal tentpoles, including coordinating with stakeholders and cross functional teams 6+ months in advance of each tentpole
- All-Star Voting Website: Enhanced user interface design and automated user flow optimization contributed to 25% improvement in conversion rates. The All-Star Voting site directly drove 599k new NBA ID signups, 50% higher than the projected target of 400k signups. This was one of the highest impact features for NBA ID creation of the season
- Pick’Em Bracket Challenge Promotion: A new component was created to drive Pick’Em promotion, which contributed to a 49% increase in total bracket registrations (622k in 2023 vs 417k in 2022). 30% of all submitted brackets were attributed to the new component placements. Pick’Em Bracket Challenge also resulted in 152k new NBA ID registrations.
- NBA Draft: Led digital product experience for NBA Draft, which resulted in 2.7 million visitors to NBA.com, the highest single day of traffic in the past 3 years.
- Strategic Product Leadership: Led critical tentpole features in the past 3 years, including the first-ever In-Season Tournament/NBA Cup, All-Star Voting, Playoffs, 2-Day Draft Event and FIBA integration.
Jan 2018 - Dec 2022
5 yearsChicago, United States
Product Manager
Microsoft
- Led UX/UI enhancement of TypeScript, JavaScript, and Node development experiences and developer tooling within Visual Studio, including visual design improvements and automated workflow optimization; driving a consistent 10% MoM increase in user engagement
- Designed and implemented automated development workflow solutions and UI component libraries for Visual Studio full-stack development projects, collaborating with engineers and UX designers to create cohesive user experiences; resulting in a 5% CSAT increase in one year
- Conducted comprehensive user research, analyzing data from 500+ participants to identify pain points and inform technical solutions
- Teamed up with marketing to ideate and deliver presentations, author informative blog posts, and release comprehensive product documentation
- Angular Extension for Visual Studio: an extension built to support Angular projects by importing the Angular Language Service that provides a rich editing experience for Angular templates, supports Angular completions and proper diagnostic messaging. Released in 2020 with over 16K installs
- CLI-Based Front-End Project Templates for Visual Studio: a new project type allowing developers to create standalone Angular, React, and Vue projects within the Visual Studio IDE. Templates always pull in the latest frontend versions, support a two-project-in-one solution model integrating JavaScript/TypeScript projects with ASP.NET Core Web APIs, and allow running, debugging, and editing both front-end and back-end together or separately. This project showed a significant 5% YoY increase in CSAT score for the JavaScript/TypeScript experience in Visual Studio.
Jan 2015 - Dec 2018
4 yearsChicago, United States
Software Engineer/Developer Advocate
Microsoft
- Collaborated with engineering teams to build demos of cutting edge Microsoft technologies
- Collaborated with corporate partners to devise and implement customized cloud solutions on Azure
- Miami Heat Data Restructure (Technologies: PowerBI, Azure Data Storage)
- Grocery Store Energy Conservation (Technologies: JavaScript, C#, Internet of Things, PowerBI)
Summary
Senior Product Manager with 6+ years driving innovative digital experiences in media entertainment and developer tools. Proven expertise in UX/UI optimization, design system implementation, and cross-functional leadership. Track record of delivering measurable business impact through user-centric product strategies across web, mobile, and connected TV platforms serving millions of users—experience translating complex technical requirements into scalable solutions with AI-enhanced automation.
- Developer Tools Expertise: Led product management for Visual Studio developer tools serving 2M+ developers globally, championing developer experience with 16K+ extension installs and 5% CSAT improvement
- Platform & Tooling Leadership: Implemented design systems and developer tooling that reduced development time by 30%, improving efficiency for internal teams building games and content
- Cross-Functional Leadership: Successfully motivated and partnered with engineering, design, and business teams to launch complex multi-platform products serving 2.7M+ daily users
- Data-Driven Product Decisions: Used comprehensive user research (500+ participants) and analytics to drive roadmap prioritization and feature development
- Multi-Platform Expertise: Delivered products across web, mobile, and connected TV platforms (Roku, Xbox, Apple TV), understanding technical requirements of diverse device ecosystems
- Developer Advocacy: Created comprehensive documentation and educational content that reduced developer friction and improved onboarding experience
Languages
English
NativeEducation
Florida State University
Bachelor of Science · Computer Science · Tallahassee, United States
University of Illinois at Chicago
Master of Science · Electrical Engineering · Chicago, United States
Certifications & licenses
MS: Implementing Microsoft Azure Infrastructure Solutions
Microsoft
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