Gabrielle C. - Senior Product Manager

Go to Website

United States

Experience

Jan 2022 - Present

4 years

New York, United States

Senior Product Manager

National Basketball Association

Collaborates with cross-functional stakeholders to define and refine product requirements, aligning with company goals and ensuring a clear roadmap for development and growth
Collaborates with UX/UI teams to develop and maintain design system standards for NBA tentpole events, ensuring consistent user experience and visual design across web, mobile, and connected TV platforms serving 2.7M+ daily users
Collaborates closely with engineers to optimize user experience on web, app (iOS/Android), and connected device platforms (Roku, Xbox, etc.)
Led design system implementation for multi-platform experiences, establishing reusable UI components and design patterns that reduced development time by 30% for tentpole events
Helped create and is executing a new tentpole planning process for all seasonal tentpoles, including coordinating with stakeholders and cross functional teams 6+ months in advance of each tentpole
All-Star Voting Website: Enhanced user interface design and automated user flow optimization contributed to 25% improvement in conversion rates. The All-Star Voting site directly drove 599k new NBA ID signups, 50% higher than the projected target of 400k signups. This was one of the highest impact features for NBA ID creation of the season
Pick’Em Bracket Challenge Promotion: A new component was created to drive Pick’Em promotion, which contributed to a 49% increase in total bracket registrations (622k in 2023 vs 417k in 2022). 30% of all submitted brackets were attributed to the new component placements. Pick’Em Bracket Challenge also resulted in 152k new NBA ID registrations.
NBA Draft: Led digital product experience for NBA Draft, which resulted in 2.7 million visitors to NBA.com, the highest single day of traffic in the past 3 years.
Strategic Product Leadership: Led critical tentpole features in the past 3 years, including the first-ever In-Season Tournament/NBA Cup, All-Star Voting, Playoffs, 2-Day Draft Event and FIBA integration.

Jan 2018 - Dec 2022

5 years

Chicago, United States

Product Manager

Microsoft

Led UX/UI enhancement of TypeScript, JavaScript, and Node development experiences and developer tooling within Visual Studio, including visual design improvements and automated workflow optimization; driving a consistent 10% MoM increase in user engagement
Designed and implemented automated development workflow solutions and UI component libraries for Visual Studio full-stack development projects, collaborating with engineers and UX designers to create cohesive user experiences; resulting in a 5% CSAT increase in one year
Conducted comprehensive user research, analyzing data from 500+ participants to identify pain points and inform technical solutions
Teamed up with marketing to ideate and deliver presentations, author informative blog posts, and release comprehensive product documentation
Angular Extension for Visual Studio: an extension built to support Angular projects by importing the Angular Language Service that provides a rich editing experience for Angular templates, supports Angular completions and proper diagnostic messaging. Released in 2020 with over 16K installs
CLI-Based Front-End Project Templates for Visual Studio: a new project type allowing developers to create standalone Angular, React, and Vue projects within the Visual Studio IDE. Templates always pull in the latest frontend versions, support a two-project-in-one solution model integrating JavaScript/TypeScript projects with ASP.NET Core Web APIs, and allow running, debugging, and editing both front-end and back-end together or separately. This project showed a significant 5% YoY increase in CSAT score for the JavaScript/TypeScript experience in Visual Studio.

Jan 2015 - Dec 2018

4 years

Chicago, United States

Software Engineer/Developer Advocate

Microsoft

Collaborated with engineering teams to build demos of cutting edge Microsoft technologies
Collaborated with corporate partners to devise and implement customized cloud solutions on Azure
Miami Heat Data Restructure (Technologies: PowerBI, Azure Data Storage)
Grocery Store Energy Conservation (Technologies: JavaScript, C#, Internet of Things, PowerBI)

Summary

Senior Product Manager with 6+ years driving innovative digital experiences in media entertainment and developer tools. Proven expertise in UX/UI optimization, design system implementation, and cross-functional leadership. Track record of delivering measurable business impact through user-centric product strategies across web, mobile, and connected TV platforms serving millions of users—experience translating complex technical requirements into scalable solutions with AI-enhanced automation.

Developer Tools Expertise: Led product management for Visual Studio developer tools serving 2M+ developers globally, championing developer experience with 16K+ extension installs and 5% CSAT improvement
Platform & Tooling Leadership: Implemented design systems and developer tooling that reduced development time by 30%, improving efficiency for internal teams building games and content
Cross-Functional Leadership: Successfully motivated and partnered with engineering, design, and business teams to launch complex multi-platform products serving 2.7M+ daily users
Data-Driven Product Decisions: Used comprehensive user research (500+ participants) and analytics to drive roadmap prioritization and feature development
Multi-Platform Expertise: Delivered products across web, mobile, and connected TV platforms (Roku, Xbox, Apple TV), understanding technical requirements of diverse device ecosystems
Developer Advocacy: Created comprehensive documentation and educational content that reduced developer friction and improved onboarding experience

Languages

English

Native

Education

Florida State University

Bachelor of Science · Computer Science · Tallahassee, United States

University of Illinois at Chicago

Master of Science · Electrical Engineering · Chicago, United States

Certifications & licenses

MS: Implementing Microsoft Azure Infrastructure Solutions

Microsoft

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Experience

Senior Product Manager

National Basketball Association

Product Manager

Microsoft

Software Engineer/Developer Advocate

Microsoft

Summary

Languages

Education

Florida State University

Bachelor of Science · Computer Science · Tallahassee, United States

University of Illinois at Chicago

Master of Science · Electrical Engineering · Chicago, United States

Certifications & licenses

MS: Implementing Microsoft Azure Infrastructure Solutions

Microsoft

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