Astrid Friedrich

In An Increasingly Digitalized Economy, A Holistic, Data-driven Strategy Forms The Basis For Sustainable Growth And Differentiation In The Market. My Portfolio Combines Strategic Thinking, Technological Know-how, And Operational Excellence To Support Companies Successfully Along The Entire Customer Journey.

Through A 360° Approach That Links Data-based Insights With Innovative Technologies And Modern Marketing Solutions, Measurable Results Emerge: More Efficient Processes, Stronger Brand Presence, And Higher Conversion Rates.

• Communication Skills

• Empathy

• Commitment

• Resilience

• Problem-solving Skills

• Structured Working Style

• Hands-on Mentality

• Teamwork

• Initiative

• Microsoft Office: Ms Word, Ms Excel, Ms Powerpoint, Ms Access, Ms Frontpage, Ms Outlook

• Content Management / Eshop System: Nps5, Typo3, Magento, Joomla, Prestashop, Xt:commerce, Shopware, Wix, Joomla, Wordpress, Sitefinity & Various Others

• Seo Tools: Seobility, Seitenreport, Searchmetrix, Systrix, Metrics, Onpage.org, Seo Power Suite, Google Search Console & Various Others

• E-mail Tools: Various, Including Brevo

• Web Analytics Tools: Google Analytics, Piwik, Various Others

• Crm & Erp Systems: Salesforce, Microsoft Dynamics Crm, Emarsys, Internal Customer Systems

• Development And Validation Of Future-proof Digital Business Models – From Market Analysis And Strategy Development To Operational Implementation And Scaling

• Design Of Holistic Strategies That Cover Every Touchpoint Of The Customer Journey – To Increase Customer Satisfaction, Improve User Experience, And Ensure Long-term Customer Loyalty

• Building And Integrating Automated Marketing Processes (E.g., Email Workflows, Lead Scoring, Lifecycle Campaigns) To Boost Efficiency And Target Audiences More Precisely

• Planning And Execution Of Data-driven Digital Marketing Strategies (Seo, Sea, Social Media, Content Marketing) That Demonstrably Increase Reach, Engagement, And Conversion Rates

• Development Of Integrated Marketing Measures Across All Relevant Channels – For Consistent Brand Communication And Optimal Audience Coverage

• Analysis Of User Behavior, Performance Data, And Touchpoints For Continuous Optimization Of Marketing Activities And Derivation Of Strategic Recommendations

• Structuring Efficient Workflows, Implementing Scalable Systems, And Managing Interdisciplinary Projects As Well As Reporting, Monitoring, And Communicating With Stakeholders

• Holistic Development And Implementation Of Strategic Marketing Concepts Aligned With Company Goals

• Leading And Developing Cross-functional Teams And Managing Substantial Marketing Budgets

• Close Collaboration With Internal Departments And External Partners For Sustainable Brand Positioning

• Focus On Digital Marketing, Marketing Automation, And Cross-channel Performance Optimization

• Execution Of Data-driven Campaigns And Introduction Of Automated Customer Journeys

• Planning, Designing, And Executing Cross-media Campaigns

• Ongoing Strategy Adjustment Based On Current Market And Target Group Analyses

• Defining Kpis And Monitoring Their Compliance

• Outcome: Increased Efficiency, Clear Brand Profiling, And Measurable Growth

• Stakeholder Management

• Strategic And Operational Consulting In Online Marketing

• Cross-channel Coordination Between Headquarters, Subsidiaries, And External Service Providers

• Design And Setup Of A Structured Email Marketing Channel

• Creating Editorial Plans As Well As Planning, Executing, And Sending Email Campaigns In Coordination With Departments

• Developing And Implementing Topic-specific Landing Pages To Enhance Campaign Impact

• Project Management Including Planning, Control, And Reporting Of Ongoing Activities

• Temporary Support Of The Marketing Team – From Strategic Consulting To Operational Execution

• Analysis Of The Customer Journey Across All Product Areas To Identify Communication And Conversion Potentials

• Evaluation Of The Campaign Creation Process Focusing On Efficiency Gains And Trigger-based Audience Targeting

• Consulting To Identify Concrete Optimization Potentials And Provide Recommendations

• Development Of Streamlined Workflows And Targeted Communication Approaches Along Relevant Touchpoints

• Close Coordination With It And Marketing For Successful Measure Implementation

• Presentation Of Results And Recommendations To Key Stakeholders

• Continuous Analysis And Optimization Of The Website Focusing On Usability And Seo

• Implementation Of On-page And Off-page Seo Measures To Improve Organic Visibility

• Management Of The Online Marketing Strategy For The Dach Region

• Deriving And Prioritizing Strategic Recommendations To Improve Performance

• Integration Of Offline And Online Marketing Measures To Develop Consistent Cross-channel Communication

• Creation And Execution Of An Email Marketing Editorial Plan In Coordination With Departments

• Management And Strategic Development Of Social Media Channels

• Comprehensive Online Marketing Consulting To Strengthen Brand Presence And Increase Marketing Efficiency

• Presentation Of Analysis Results And Recommended Actions To Relevant Stakeholders

• Strategic Consulting In Online Marketing With Focus On User Guidance And Conversion Optimization

• Conducting A Detailed Website Analysis To Identify Weaknesses In Customer Communication

• Deriving Concrete Recommendations To Optimize The Sales Process

• Fit-gap Analysis In Competitive Benchmarking To Identify Seo Potentials

• Development Of Measures To Improve Organic Visibility

• Analysis And Optimization Of The Booking Process Across The Customer Journey

• Targeted Improvement Of The Conversion Funnel And User Experience