Antonie Glaser

Strategy & Marketing Manager

Antonie Glaser
Amsterdam, Netherlands

Experience

Jan 2018 - Present
8 years 1 month

Strategy & Marketing Manager

Freelance Consultant

  • Interim management: marketing leadership, C-level, project management with focus on value creation and change management
  • Brand management, campaign development and control from MaFo to media controlling for ROI optimization
  • Motivation, assessment and building marketing organizations
  • Business development: growth management, innovation processes and country expansion (eCommerce, FMCG & Fashion)
  • Successful for clients such as s.Oliver, Ricola Schweiz AG, CFP Deutschland GmbH, Schweppes, Daimler AG, Allnatura, Max Kiene, Ponnath Family Group, Gorilla Sports, Versicherungskammer Bayern etc.
  • Industries: FMCG, e-commerce, fashion, industry and services
  • Rebooking rate of 100%
Jan 2015 - Dec 2017
3 years
Amsterdam, Netherlands

Marketing Manager BiFi

Jack Links LSI

  • P&L responsibility for the 72 M EUR highest-revenue BiFi brand
  • Repositioning of the master brand and all product brands
  • Portfolio renovation with launch of 10+ profitable new products
  • Achieved profitable growth of approximately 11% per annum
Jan 2014 - Dec 2015
2 years

Marketing Manager Central & Eastern Europe

Interface B.V.

  • Product launch campaigns in 13 countries
  • Significant increase in brand awareness in the target group
  • Achieved revenue growth of +14% per annum
Jan 2012 - Dec 2014
3 years
Steinhöring, Germany

Head of Marketing

BLV GmbH

  • Established efficient marketing with KPI definition
  • Regained profitability at BLV
Jan 2012 - Dec 2014
3 years
Amsterdam, Netherlands

Marketing Manager

USHIO

  • Built and implemented the B2B marketing and communications strategy
Jan 2007 - Dec 2012
6 years
Warstein, Germany

Brand Marketing & Sponsoring Manager

Warsteiner

  • Exceeded business cases in the low/no-alcohol portfolio
  • Led Warsteiner to the #2 beer position among the young target group in Germany
Jan 2003 - Dec 2005
3 years
Stuttgart, Germany

International Event Marketing

Daimler AG

  • Managed A-events, cooperation marketing and sponsoring

Summary

Marketing powerhouse with excellent analytical skills and a hands-on mentality. I feel most comfortable in interdisciplinary roles with high expectations. Clients appreciate my entrepreneurial approach, strong network, and ability to engage all stakeholders.

Languages

German
Native
Dutch
Advanced

Education

Oct 2003 - Jun 2006

Würzburg University of Applied Sciences

Diploma in Business Administration (FH) · Business Administration – Marketing & Change Management · Würzburg, Germany

Oct 1999 - Jun 2002

University of Tübingen

International Economics with a focus on Latin America · Tübingen, Germany

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