Recommended expert

Andreas Riede

Sales Manager Automotive Industry

Andreas Riede
Oberaula, Germany

Experience

Jan 2023 - Oct 2025
2 years 10 months
Hybrid

Sales Manager

Morat Swoboda Motion GmbH

  • Focus on new business development
  • Visiting trade fairs and conferences
  • Support with daily sales tasks where needed
  • Main customers from the e-mobility and micro-electromobility segment
  • Bosch, Brose, Decathlon
May 2019 - May 2022
3 years 1 month

Sales Manager

Manz AG Reutlingen

  • Independent acquisition of new customers and support for existing customers (OEMs as well as Tier 1 and Tier 2 suppliers)
  • Further development of the sales strategy including market and competition analyses
  • Visiting trade fairs and conferences
  • Independent creation of offers and price negotiations
  • Customers: Manz AG Reutlingen, Dräxlmeier Group, ZF Friedrichshafen AG, Gentherm GmbH, IEE S.A. Luxembourg, Mersen France S.A.S
Jan 2019 - Present
7 years 1 month

External Consultant / Interim Sales Manager

Proceed CN GmbH

  • Interim manager within the automotive industry
May 2014 - Dec 2018
4 years 8 months

Senior Sales Manager

AAM Germany GmbH

  • Establishing and maintaining long-term business relationships with decision-makers in all relevant functions and at all hierarchical levels
  • Monitoring of clients' objectives and strategies
  • Development and management of important strategic target programmes for customers
  • Resolution of serious and cross-functional issues
  • Development of objectives and strategies
  • Annual budget planning
  • Achievement of annual sales targets
  • Deputy Director of Sales and Marketing
  • Customers: Jaguar Land Rover, Ford of Europe, Mercedes AMG, VW Group
Feb 2013 - Apr 2014
1 year 3 months

Key Account Manager

Kongsberg Automotive GmbH

  • Commercial support for European customers
  • Communication with customers at all levels
  • Development of customer strategies
  • Sales planning
  • Customers: All well-known Tier 1 suppliers in the interior sector (JCI, Lear, Faurecia, Recaro, etc.) and some OEMs in Europe
Oct 2011 - Jan 2013
1 year 4 months

Key Account Manager

ixetic Bad Homburg GmbH

  • Commercial support for customers on a global basis
  • Communication with customers at all levels
  • First point of contact for customers in all matters
  • Preparation of sales forecasts
  • Development of customer strategies
  • Customers: Ford, GM, PSA, Renault/Nissan (all worldwide)
Apr 2006 - Sep 2011
5 years 6 months

Key Account Manager

KOKI-Technik Seating Systems GmbH

  • Technical and commercial support for international key accounts
  • Customer-side management of development projects from basic concept, calculation and quotation preparation to series production
  • Establishing and maintaining business customer contacts across all levels
  • Development of new areas of application and customers
  • Customers: VW, Audi, GM, PSA, Renault, Faurecia, Lear
May 2003 - Mar 2006
2 years 11 months

Sales Engineer

FAURECIA Autositze GmbH & Co KG

  • Acquisition of new orders and follow-up orders
  • Internal coordination of change calculations
  • Generation of product expertise and benchmark data
  • Maintaining good customer relations and coordinating cooperation with the customer
  • Preparing quotations for changes and negotiating change requests from customers
  • Client: AUDI
Jun 2002 - Jan 2003
8 months

Key Account Manager

PSW automotive engineering GmbH

  • Restructuring of the sales organisation at PSW
  • Development and implementation of a sales strategy
  • Acquisition of new customers, including outside the automotive industry
  • Maintaining customer contacts
  • Customers: New customers, preferably outside the automotive industry
Oct 2000 - May 2002
1 year 8 months

Program Manager

FCI Automotive Deutschland GmbH

  • Project management and planning
  • Management of new projects from order intake to series production
  • Responsibility for project costs (investments, industrial engineering, toolmaking, quality assurance) and preliminary project costs
  • Information to management about ongoing projects and their status
  • Customers: BERU, Siemens, TEMIC
Jul 1998 - Sep 2000
2 years 3 months
On-site

Resident Engineer

Continental AG, Automotive Systems

  • On-site support for Audi customers
  • Support for the development departments at AUDI
  • Head of the Ingolstadt branch of Continental Automotive Systems
  • Organisation of all interfaces between the development departments of AUDI and Continental
Apr 1997 - Jun 1998
1 year 3 months

Project Manager

ITT Automotive Europe GmbH

  • Planning, management and monitoring of customer projects according to the target parameters of schedule, costs and quality
  • Composition of project teams
  • Definition of product specifications
  • Support for Far East projects
Mar 1993 - Mar 1997
4 years 1 month

Project Coordinator

ITT Automotive Europe GmbH

  • Presentation of new systems to customers
  • Estimation of development costs and their control
  • Preparation of quotations and definition of system components
  • Creation and monitoring of schedules
  • Coordination of the development departments
  • Support for French projects involving electronic control systems and conventional brakes
Jul 1989 - Feb 1993
3 years 8 months

Test Drive Engineer

ITT Automotive Europe GmbH

  • Development of passenger car braking systems
  • Creation and implementation of test programmes
  • Equipping test vehicles with measurement technology
  • Processing and documentation of measurement data
  • Presentation of measurement results to the customer
  • Customers: Peugeot and Citroën
Aug 1987 - Jun 1989
1 year 11 months

Test Drive Engineer

Lucas Automotive GmbH

  • Development of passenger car braking systems
  • Creation and implementation of test programmes
  • Equipping test vehicles with measurement technology
  • Processing and documentation of measurement data
  • Presentation of measurement results to the customer
  • Customers: Peugeot and Citroën

Summary

Automotive with a focus on sales, project management and product development for powertrain, interior and metal processing companies.

Skills

  • Development And Management Of Important Strategic Target Programmes For Customers.

Languages

German
Native
English
Advanced
French
Elementary

Education

Sep 1982 - Jul 1987

Frankfurt University of Applied Sciences

Diploma in Mechanical Engineering · Mechanical Engineering · Frankfurt, Germany

Oct 1979 - Mar 1980

Johann Wolfgang Goethe University

Economics · Frankfurt, Germany

Oct 1969 - Jun 1979

Goethe Gymnasium

High School Diploma · High School Diploma · Frankfurt, Germany

Certifications & licenses

Driving Licence Classes One And Three

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