Andreas Riede - Sales Manager Automotive Industry

Q: Where is Andreas based?

Andreas is based in Oberaula, Germany .

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Andreas have?

Andreas has at least 38 years of experience. During this time, Andreas has worked in at least 10 different roles and for 13 different companies . The average length of individual experience is 3 years and 7 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Sales Manager at Morat Swoboda Motion GmbH .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Morat Swoboda Motion GmbH , Manz AG Reutlingen , and Proceed CN GmbH .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Automotive and Manufacturing .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Sales , Product Development , and Project Management . Andreas also has some experience in Marketing , Quality Assurance (QA) , and Customer Service .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Automotive and Manufacturing .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Sales and Marketing .

Recommended expert

Oberaula, Germany

Experience

Jan 2023 - Oct 2025

2 years 10 months

Hybrid

Sales Manager

Morat Swoboda Motion GmbH

Focus on new business development
Visiting trade fairs and conferences
Support with daily sales tasks where needed
Main customers from the e-mobility and micro-electromobility segment
Bosch, Brose, Decathlon

May 2019 - May 2022

3 years 1 month

Sales Manager

Manz AG Reutlingen

Independent acquisition of new customers and support for existing customers (OEMs as well as Tier 1 and Tier 2 suppliers)
Further development of the sales strategy including market and competition analyses
Visiting trade fairs and conferences
Independent creation of offers and price negotiations
Customers: Manz AG Reutlingen, Dräxlmeier Group, ZF Friedrichshafen AG, Gentherm GmbH, IEE S.A. Luxembourg, Mersen France S.A.S

Jan 2019 - Present

7 years 3 months

External Consultant / Interim Sales Manager

Proceed CN GmbH

Interim manager within the automotive industry

May 2014 - Dec 2018

4 years 8 months

Senior Sales Manager

AAM Germany GmbH

Establishing and maintaining long-term business relationships with decision-makers in all relevant functions and at all hierarchical levels
Monitoring of clients' objectives and strategies
Development and management of important strategic target programmes for customers
Resolution of serious and cross-functional issues
Development of objectives and strategies
Annual budget planning
Achievement of annual sales targets
Deputy Director of Sales and Marketing
Customers: Jaguar Land Rover, Ford of Europe, Mercedes AMG, VW Group

Feb 2013 - Apr 2014

1 year 3 months

Key Account Manager

Kongsberg Automotive GmbH

Commercial support for European customers
Communication with customers at all levels
Development of customer strategies
Sales planning
Customers: All well-known Tier 1 suppliers in the interior sector (JCI, Lear, Faurecia, Recaro, etc.) and some OEMs in Europe

Oct 2011 - Jan 2013

1 year 4 months

Key Account Manager

ixetic Bad Homburg GmbH

Commercial support for customers on a global basis
Communication with customers at all levels
First point of contact for customers in all matters
Preparation of sales forecasts
Development of customer strategies
Customers: Ford, GM, PSA, Renault/Nissan (all worldwide)

Apr 2006 - Sep 2011

5 years 6 months

Key Account Manager

KOKI-Technik Seating Systems GmbH

Technical and commercial support for international key accounts
Customer-side management of development projects from basic concept, calculation and quotation preparation to series production
Establishing and maintaining business customer contacts across all levels
Development of new areas of application and customers
Customers: VW, Audi, GM, PSA, Renault, Faurecia, Lear

May 2003 - Mar 2006

2 years 11 months

Sales Engineer

FAURECIA Autositze GmbH & Co KG

Acquisition of new orders and follow-up orders
Internal coordination of change calculations
Generation of product expertise and benchmark data
Maintaining good customer relations and coordinating cooperation with the customer
Preparing quotations for changes and negotiating change requests from customers
Client: AUDI

Jun 2002 - Jan 2003

8 months

Key Account Manager

PSW automotive engineering GmbH

Restructuring of the sales organisation at PSW
Development and implementation of a sales strategy
Acquisition of new customers, including outside the automotive industry
Maintaining customer contacts
Customers: New customers, preferably outside the automotive industry

Oct 2000 - May 2002

1 year 8 months

Program Manager

FCI Automotive Deutschland GmbH

Project management and planning
Management of new projects from order intake to series production
Responsibility for project costs (investments, industrial engineering, toolmaking, quality assurance) and preliminary project costs
Information to management about ongoing projects and their status
Customers: BERU, Siemens, TEMIC

Jul 1998 - Sep 2000

2 years 3 months

On-site

Resident Engineer

Continental AG, Automotive Systems

On-site support for Audi customers
Support for the development departments at AUDI
Head of the Ingolstadt branch of Continental Automotive Systems
Organisation of all interfaces between the development departments of AUDI and Continental

Apr 1997 - Jun 1998

1 year 3 months

Project Manager

ITT Automotive Europe GmbH

Planning, management and monitoring of customer projects according to the target parameters of schedule, costs and quality
Composition of project teams
Definition of product specifications
Support for Far East projects

Mar 1993 - Mar 1997

4 years 1 month

Project Coordinator

ITT Automotive Europe GmbH

Presentation of new systems to customers
Estimation of development costs and their control
Preparation of quotations and definition of system components
Creation and monitoring of schedules
Coordination of the development departments
Support for French projects involving electronic control systems and conventional brakes

Jul 1989 - Feb 1993

3 years 8 months

Test Drive Engineer

ITT Automotive Europe GmbH

Development of passenger car braking systems
Creation and implementation of test programmes
Equipping test vehicles with measurement technology
Processing and documentation of measurement data
Presentation of measurement results to the customer
Customers: Peugeot and Citroën

Aug 1987 - Jun 1989

1 year 11 months

Test Drive Engineer

Lucas Automotive GmbH

Development of passenger car braking systems
Creation and implementation of test programmes
Equipping test vehicles with measurement technology
Processing and documentation of measurement data
Presentation of measurement results to the customer
Customers: Peugeot and Citroën

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (38.5 years) and Manufacturing (8.5 years).

Automotive

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (23.5 years), Product Development (21.5 years), Project Management (12.5 years), Marketing (7.5 years), Quality Assurance (7 years), and Customer Service (2 years).

Sales

Product Development

Project Management

Marketing

Quality Assurance

Customer Service

Summary

Automotive with a focus on sales, project management and product development for powertrain, interior and metal processing companies.

Skills

Development And Management Of Important Strategic Target Programmes For Customers.

Languages

German

Native

English

Advanced

French

Elementary

Education

Sep 1982 - Jul 1987

Frankfurt University of Applied Sciences

Diploma in Mechanical Engineering · Mechanical Engineering · Frankfurt, Germany

Oct 1979 - Mar 1980

Johann Wolfgang Goethe University

Economics · Frankfurt, Germany

Oct 1969 - Jun 1979

Goethe Gymnasium

High School Diploma · High School Diploma · Frankfurt, Germany

Certifications & licenses

Driving Licence Classes One And Three

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Oberaula, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Andreas have?

Andreas has at least 38 years of experience. During this time, Andreas has worked in at least 10 different roles and for 13 different companies. The average length of individual experience is 3 years and 7 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Sales Manager, External Consultant / Interim Sales Manager, Senior Sales Manager.

What is Andreas's latest experience?

Andreas's most recent position is Sales Manager at Morat Swoboda Motion GmbH.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Morat Swoboda Motion GmbH, Manz AG Reutlingen, and Proceed CN GmbH.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Automotive and Manufacturing.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Sales, Product Development, and Project Management. Andreas also has some experience in Marketing, Quality Assurance (QA), and Customer Service.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Automotive and Manufacturing.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Sales and Marketing.

What is Andreas's education?

Andreas holds a Bachelor in Mechanical Engineering from Frankfurt University of Applied Sciences.

Does Andreas have any certificates?

Andreas has 1 certificate: Driving Licence Classes One And Three.

What is the availability of Andreas?

Andreas is immediately available for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.