Baljinder Kaur

• Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
• Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
• Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
• Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
• Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
• Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
• Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
• Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials

Projects:

• Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.

• Managed and optimized Search and Display campaigns within paid performance marketing
• Identified target audiences and developed digital campaigns to improve ROAS (CPA, CPD, CPC) while enhancing customer engagement and user experience
• Maintained key campaign elements such as keywords, negative keywords, sitelinks, callouts, structured snippets, audiences, bids, budgets, and quality/optimization scores at account, campaign, and ad group levels

Volunteering:

• Communications Officer at Shush Welfare Society since 2016: Developed and implemented communication strategies, created engaging content for website, social media, newsletters, and press releases, wrote and distributed media materials, and assisted in organizing events, workshops, and campaigns to engage the community and raise awareness.

• Processed invoices and credit notes raised by UK suppliers, ensuring accuracy and adherence to established processes and procedures
• Initiated payments for approved invoices and credit notes, ensuring timely and accurate supplier payments
• Provided solutions and addressed supplier queries through email and phone, responding promptly and professionally to resolve issues
• Made changes and updates to the application using Oracle and VQSM (Vendor Query System Management).