Yvonne Scheja
Data-driven Employer Branding & Talent Acquisition Strategist
Erfahrungen
Juni 2024 - Juni 2024
1 Monate Deutschland
Guest Speaker
University of Europe for Applied Science
Presentation on "Employer Branding vs. Product and Company Branding" for UX/UI Design, Communication and Digital Product Management programs
Mai 2024 - Bis heute
11 Monaten Deutschland
Lead Employer Branding & Personnel Marketing (Interim)
AVM GmbH
- Professional management of a four-person team (topics including social media and university marketing)
- Strategic alignment of employer branding and personnel marketing
- Development of new concepts for internal and external enhancement of employer perception
- Design and implementation of measures for internal employer brand value anchoring
- Development of target group-oriented communication strategy focusing on external communication channels
- Planning and management of various employer branding measures
- Annual budget planning 2025 including analyses and success monitoring
Mai 2024 - Mai 2024
1 Monate Deutschland
Panel Speaker
Edl Consulting
Panel participant at HZ Buzzword Talk on "AI in Recruiting", discussing various aspects of artificial intelligence in recruiting
Jan. 2024 - Bis heute
1 Jahr 3 Monaten Deutschland
Strategic Employer Branding & Talent Acquisition Consultancy for an SAP Consulting Company
- Analysis (corporate culture, competition, future fit) for employer brand development
- Development of employer branding strategy with KPIs
- Strategic sparring partner for employer branding and talent acquisition
- Internal value anchoring across all employee touch points
- Implementation of applicant management system and internal documentation and communication
- Management of creative agency for employer brand implementation
Apr. 2023 - Dez. 2023
9 Monaten Dessau-Roßlau, Deutschland
Strategic Employer Branding Consultant
Stadtwerke Dessau
- Sharpening of employer brand (values, employer value proposition, core messages) through clear positioning
- Communication and content strategy including metrics
- Definition of target groups and creation of candidate personas
- Project management interim optimization of existing career site until procurement
- Management of procurement and creative agency for implementation of employer brand creative concept
- Implementation of new communication channels (LinkedIn etc.)
- Campaign management (focus: personnel recruitment) for client's own channels (Instagram, Facebook etc.)
- Digitalization, automation and optimization of recruiting processes, including implementation of career dashboard
Jan. 2022 - Bis heute
2 Jahren 3 Monaten Deutschland
Employer Branding Trainer
People Skills Club
Training for Employer Branding as part of the Bootcamp: New Hiring. Course focuses on digital and targeted recruiting with practical implementation approach
Jan. 2022 - Jan. 2023
1 Monate Deutschland
Author
Stiftung Bürgermut
Contributed article "Space for Onboarding, Giving Feedback, Thanking, Sharing Knowledge and Saying Goodbye" in the e-book "Change and Organizational Development"
Mai 2022 - Aug. 2022
4 Monaten Deutschland
Workshop Facilitator
- Collaboration and joint conceptual work on standards for future consulting projects
- Sparring on content preparation of templates and tools for consulting projects
- Contribution to portfolio development
Feb. 2022 - Aug. 2022
7 Monaten Berlin, Deutschland
Head of Talent
Clue Biowink GmbH
- Disciplinary and professional leadership of the Talent Acquisition Team
- Strategic goal setting including roadmap, KPIs and budget for employee recruitment
- Professional development of the team through agile working methods: OKRs, Lean Leadership, agile workshops
- Creation of data analyses and derivation of measures for recruiting and employer branding
- Responsibility for employer branding strategy
- Development and implementation of diversity strategy in hiring
- Promotion and development of recruiting culture in the company
Feb. 2019 - Bis heute
6 Jahren 2 Monaten Deutschland
Freelance Editor
- Journalistic contributions and editing for KubaParis - Magazine for Young Art, Pajo One and others
- Content creation for Facebook, Instagram and website
- Moderation of artist talks
Aug. 2018 - Dez. 2021
3 Jahren 5 Monaten Berlin, Deutschland
Talent Acquisition & Employer Branding Manager
Oetker Digital
- Strategic development and implementation of Oetker Digital employer brand as Product Owner including budget responsibility in close exchange with management
- Creation of employer brand guide based on internal and external target group research including EVP, candidate personas, channel strategy and KPIs
- Responsibility for entire employer presence (online & offline channels) involving cross-functional team
- Collaboration on Oetker Digital career website focusing on content creation
- Support and development of recruiting processes and strategy
- Coaching of colleagues and hiring managers in recruiting
März 2018 - Mai 2018
3 Monaten Berlin, Deutschland
Sales Consultant
jovoto
- Strategic development of sales products and processes
- Development of strategic partnerships and new customer acquisition in open innovation
Feb. 2017 - Feb. 2018
1 Jahr 1 Monate Berlin, Deutschland
Account Manager - IT and Digital
Hays
- Personnel recruitment and placement for new and existing customers
- Management of sales process control and applicants and employees
Jan. 2015 - Jan. 2017
1 Jahr 1 Monate Karlsruhe, Deutschland
Director
Meyer Riegger
- Support of national and international artists, collectors and curators
- Project responsibility for gallery exhibitions and art fair participations like Art Basel or Art Karlsruhe
- Gallery representation at public events such as exhibition openings
Apr. 2015 - Dez. 2015
9 Monaten Ludwigshafen, Deutschland
Scientific Project Coordinator and Curator
Wilhelm-Hack-Museum
- Curation of thematic islands focusing on contemporary art
- Editorial management and proofreading of exhibition catalog (German/English)
- Production coordination of new artworks and exhibition materials
Juni 2014 - Juni 2017
3 Jahren 1 Monate Deutschland
Freelance Author, Art Mediator, Curator
- Contributions for Landesmuseum Hannover and online magazine KunstNürnberg among others
- Development and implementation of workshops and guided tours for children and adults
- Exhibition and event organization (performance evening, video screening, artist talks)
Jan. 2011 - März 2014
2 Jahren 3 Monaten Braunschweig, Deutschland
Curatorial Assistant
Kunstverein Braunschweig e.V.
- Exhibition and event management including budget administration
- Editorial responsibility for publications and printed materials like flyers or member magazine
- Writing and proofreading of press, information and catalog texts
Okt. 2010 - Aug. 2011
11 Monaten Gummersbach, Deutschland
Assistant
Friedrich-Naumann-Stiftung
Seminar organization, support and documentation (participants from developing and emerging countries)
Sept. 2008 - Dez. 2011
3 Jahren 4 Monaten Berlin, Deutschland
Art Mediator
Collection Boros
Guided tours in German, English and Italian
Feb. 2008 - März 2008
2 Monaten Berlin, Deutschland
Curatorial Assistant
Hamburger Bahnhof - Museum für Gegenwart
- Coordination of press, loan traffic and transports
- Support of exhibition setup
Juli 2005 - Juni 2010
5 Jahren Forchheim, Deutschland
Working Student
Siemens Medical Solutions
- Data maintenance and archiving including SAP
- Support of internal projects
Zusammenfassung
With over seven years of experience in digital and technological fields, I specialize in data-driven employer branding and talent acquisition strategies. My approach is centered on understanding and engaging target audiences, ensuring that every initiative aligns with the core values and goals of the organization. At Oetker Digital, I successfully managed all employer branding channels, developed the employer brand presence, and established key performance indicators.
Key skills include pragmatic problem-solving, effective communication, and a strong focus on innovation and creativity. I am adept at developing strategic communication plans and implementing them across various platforms to enhance employer perception and recruitment processes. My work involves strategic alignment of employer branding, creating candidate personas, and managing creative agencies for brand implementation.
I am passionate about digital transformation in recruitment, leveraging data analytics to optimize processes and improve outcomes. My expertise also extends to training and developing teams to embrace agile methodologies and diversity strategies in hiring.
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Italienisch
Fortgeschritten
Spanisch
Grundkenntnisse
Ausbildung
Feb. 2009 - Juli 2009
Scuola Normale Superiore di Pisa
Italien
Okt. 2007 - Sept. 2011
Freie Universität Berlin and University of Potsdam
Magistra Artium · Art History, German Literature, History · Deutschland
Feb. 2007 - Aug. 2007
Università degli Studi di Roma "La Sapienza"
Italien
Zertifikate & Bescheinigungen
E-Learning-Kurs Employer Branding und Personalmarketing
Ähnliche Freelancer
Entdecken Sie andere Experten mit ähnlichen Qualifikationen und Erfahrungen.