IT Data & Paid Analyst

• Reported International Campaign Performance to C-Level Executives
• Improved campaign tracking and reporting, leading to better data-driven decision-making
• Developed and implemented multiple data visualization solutions in PowerBI, Excel, and Looker Studio, focusing on scalability and efficiency
• Managed close stakeholder relationships, ensuring consistent communication and understanding of data needs
• Conducted requirement analysis for Salesforce to meet business goals

Key Results:

• Helped optimize paid campaigns, saving the company 400,000€
• Assisted in scoring new agencies and selecting the best fit for the company's needs

• Strategically advised the CTO and Head of Marketing on key initiatives
• Co-led a major data management project, improving company's data utilization
• Integrated new CRM system (Salesforce), established data connections, and improved marketing processes for enhanced sales and customer management
• Leveraged data-driven insights to enhance Google Ads campaigns, leading to improved conversion rates

Key results:

• Led the successful build of a CDP (Customer Data Platform) with over 100m records
• Achieved over 600,000 customer registrations
• Implemented innovative projects resulting in a 10% increase in company's turnover through cost-saving measures

• Acted as a strategic advisor and sparring partner for the Chief Digital Officer, providing expert guidance and support on key initiatives
• Conducted scorecard auditing, developed and presentation
• Integrated Google Shopping into the company's e-commerce strategy and assisted with campaign management
• Provided insights and recommendations to optimize Google Shopping campaigns for better performance and ROI