Senior Manager | Marketing Strategy Project

Consulting a lab-like team on the intersection of sales, architecture and marketing re. Inspirations, innovations & experience-driven retail in the field of travel retail and consumer experiences; Initiating strategic recalibration of objectives & KPIs, namings, processes and accountabilities within the organisation; Conceptualising, planning and driving PoS- relevant pilot projects with integration into category and marketing planning; Supporting various new business (airport) pitches & initial plannings

hvv (Hamburger VerkehrsVerbund) project: Investigating and setting up a strategy paper re. transformation and digitalisation of Hamburg public transport network (Hamburger Verkehrs-Verbund - hvv), platform economy, identifying a toolbox and guiding principles for further implementations, preparing slides and argumentations for all stakeholder (incl. members/partners in public transport & mobility, politics, etc.), preparing and hosting workshops for consecutive/ intermediate phases

Flawless Proof aims at building the first-ever verification platform for NFT projects. Consulting and supporting the founders team re. business plan/white paper development, corporate identity & branding, marketing, project management setup

scope of work: marketing management especially with respect to product marketing & partnerships marketing, managing partner marketing accounts & campaigns (online 360 incl. YT), managing DACH product branding, managing O&O channels (like CRM, discovery platforms & in-product), strategic development of accounts, initiating & supporting cross-functional within various b2c projects, GPay DE website makeover, giving workshops & trainings (f.i. product-/PoS-related), frequently monitoring brand perception and appearance across all(most all) consumer touch points

managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division)

managed partners & projects: upon request

success (metrics): handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics

• freelance project -

(tala is a producer and seller of exclusive interior lighting and accessories)

• supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
• deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
• preparing sales relevant marketing, sales, and communication material depending on special interests
• working with and further developing pipeline
• identifying, contacting and presenting in front of existing and new leads

(for a startup within the field of SaaS combined with hardware and service (patented in February 2019; throughout early seed stage)

• business model setup and business plan development
• market & competition analysis
• marketing & sales planning
• financial planning

BMW i Experience, VW Passat B8 Launch Event, Nespresso Sales Promotions

Supporting the product manager in one of the L'Oréal Luxé Divisions, developing and improving daily and status meeting presentations, investigating competition data sets, handling agencies, functioning as key account contact assistance, developing and planning production of a PoS consumer education tool, planning and maintaining a series of business events as part of a national product launch