Data Scientist for Leads and Conversions | Google Ads Specialist

Zombie Puppies is my passion project. It is a bootstrapped card game that we manufactured with a simple idea in mind: shape your own product.

Through the process of graphic design, gameplay design, and mvp development, I have participated in a journey from "scratch to shelves" all over Europe.

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• Campaigning: with experience in independent campaign planning, execution, and optimization for 7 clients simultaneously (with 6 figure plans). with software knowledge of a variety of Social Media Tools, Google Ads and Analytics, Adform and many others with direct reporting and communication to the clients

• Programmatic Buying responsible for optimization of general programmatic-buying-processes and deal management via Adform with proactive execution and communication with and to Adform support and publishers

• New Business Consultant with involvement on digital campaign solutions in new business pitches

• Online Marketing: with research and analytical capabilities to determine the most relevant target group. with practical design skills in the complete Adobe Cloud to create visual and animated content for several (smaller) campaigns. with an expressed and accomplished preference in programmatic and automated advertisement operated through Facebook Businessmanager, Google AdWords, Google Analytics, Firebase, AppAnnie, iTunes Connect and the Google PlayStore. with relevant KPI knowledge and continuous controlling-reports to the CEO

• Web/App Development: with project management skills for coordinating several iOS, Android and WEB Projects. with insights about software design and connected storage systems through a secured API. with acquisition and team-building skills to profit from long-term business relationships.

• Human Ressource Manager: with resource planning skills for several internships and freelancers. with empathy and focus to invest as much as needed into the how and as much as possible into the why.

• Independent analysis and evaluation of innovative e-commerce technologies and product solutions for use in the otto Group.
• Service provider analysis of a group-wide partner in innovative technologies of article image production
• Development and planning of a workshop to identify e-commerce innovations for a niche shop of the Otto Group.
• Independent contact with external service providers in the iBeacon area and conduct of a subsequent practical test of the technology for a group shareholder.
• Price and assortment analysis of a group company with subsequent competition analysis

Transformation of a sales training into an e-learning concept, which reduced the linear decrease of quality in the sales process after the training.