Performance Marketing Freelancer

As a senior account manager, I was responsible for turning customers into long-lasting TTD advocates, by delivering the best possible customer service and creating plans for driving revenue, margin and feature adoption growth.

• Delivering the highest level of sales and customer service to 9+ clients
• Took ownership for the audio marketing channel, main point of contact internally for our team of 10 as well as externally for the agency holding by advising on the latest audio trends, product features, audio strategies and conducting business reviews
• Retaining and growing revenue from existing advertisers. Grew new accounts by +20% through providing exceptional customer service
• Mentored 5 new hires on navigating The Trade Desk platform, providing live trainings and 1-on-1 tutoring on relevant topics to prepare them to succeed in their onboarding process
• Performing in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategies. Developing media & campaign strategies for growth based on overall advertiser goals and objectives
• Owning the training plan for onboarding new clients, continuing programmatic education, platform improvements, and new channels and markets within the industry. Conducted initial platform training on how to use the platform efficiently for 10+ marketing managers
• Leveraged CRM tool (Salesforce) to drive impactful account management, tracking customer conversations, documentation of quarterly and yearly account plans, and driving high ROI to ensure account retention
• Working cross-functionally with sales and trading (campaign management) functions, driving incremental revenue and increasing advertiser satisfaction

Oversaw planning, analysis, and deployment of paid campaigns in Microsoft Advertising, Outbrain, LinkedIn, and Google Ads, including Search Ads, GDN, and YouTube. Conducted weekly meetings with third-party partners, such as Google, Microsoft, and Adobe to attain goals and monitor updates regarding current developments. Liaised with branding, web design, analytics key stakeholders, and product management colleagues to evaluate and optimise paid advertising campaigns.

• Developed a comprehensive advertising A/B testing strategy to identity the best ad copy
• Met individually with 5 team members to review organizational KPIs, set individual goals, and develop action plans to pursue those goals
• Enhanced efficiency for lead product resulting in +55 clicks, +72% leads, -13% cost per conversion with seven-figure budget by implementing monthly A/B testing, significant growth of first and third-party target groups, exclusion of unproductive locations, and precise segmentation of remarketing campaigns

Provided performance marketing services for 10 clients in the industries technology, electronics, literary, education, health, and fashion. Established and implemented online marketing campaigns for SEA, GDN, and shopping.

• Accomplished six-digit range advertising budget by managing new customer acquisition
• Elevated return on ad expenditure from 170 % to 410 % in seven months for technology sectors' client by leveraging smart bidding, regular review of search query report, development of new ads, and expansion of profitable product categories