Patric Sowadzki
Senior Associate, Performance Marketing
Erfahrungen
Jan. 2024 - Bis heute
1 Jahr 6 Monaten Berlin, Deutschland
Senior Associate, Performance Marketing
JPMorgan Chase & Co.
- International Consumer Banking (ICB) is JPMorgan Chase’s consumer retail business outside of the United States, and includes the recently launched digital retail bank, Chase UK. ICB’s EU operation is based in Berlin.
- First performance marketing hire in Germany for planned project.
Dez. 2022 - Bis heute
2 Jahren 7 Monaten Berlin, Deutschland
Performance Marketing & Google Ads Expert
Freelancer
- Supporting companies as a Strategic Digital Marketing Consultant to achieve growth with Google Ads, Meta Ads & LinkedIn Ads.
- Building the performance marketing strategy, aligned to the goals & target audience.
- Core Channels are Google Ads, Meta Ads & LinkedIn Ads (depending on the customer & business case).
- Customer Industries are E-Commerce, Research & Medicine, B2B Lead Generation.
- Advisor on digital business models and their viability in terms of new customer acquisition with paid media measures.
Aug. 2021 - Nov. 2022
1 Jahr 4 Monaten Hamburg, Deutschland
Digital Marketing Lead
Go Daddy LLC / Brands: GoDaddy, Host Europe & DomainFactory
- GoDaddy provides the largest cloud platform in the world for small, independent businesses.
- Top Achievements: Google Ads (Search, Display, Video) Turnaround -10% p.m. Trend to +112% p.m. growth of conversion volume & lower CPA of -27% with +54% higher budget.
- 7 Digit Budget responsibility of Digital Marketing channels: SEA, SEO, Social (organic & paid), DV360, Content, Website & PR.
- Paid Media Lead for GoDaddy, HostEurope & DomainFactory: 100 Million €+ Business in Germany.
- Leader - Professional & disciplinary responsibility for 5 marketing Specialist, to enable them to achieve their personal goals.
- Strategic full-funnel conceptual design and derivation of necessary measures for implementation.
- Stakeholder management up to local management & VP level.
- Operational & strategical implementation and securing for the channels Google (Ads & DV360) & Microsoft, Facebook & LinkedIn Ads.
Apr. 2017 - Juli 2021
4 Jahren 4 Monaten Hamburg, Deutschland
Senior Account Manager // Teamlead SEA
Marketing Agencies: Jurodo GbR, JOM Com GmbH / JOM Group, Artefact Germany GmbH
- Top Achievement Jurodo: Jurodo: Developed 4 (from 30) customers from B level to A, internal transformation in account management accompanied to introduce specializations in each role.
- Top Achievement JOM: Rapid retention of the customer Rossmann. Within a very short time the google ads account further developed. (smart bidding, tracking, CLV) Result: Higher efficiency through targeted use of artificial intelligence.
- Top Achievement Artefact: Increased the smart bidding strategy to reach a higher conversion volume (+15%) with lower CAC (-20%) for targobank.
- Top Clients & Industries: Rossmann (E-Commerce), Targobank (Fintech), Funke Medien Gruppe (Newspaper/E-Commerce), Pflanzen Kölle (E-Commerce), SuperVista/Brillen.de, gafas.es, occhiali24.it (E-Commerce/Leadgen).
- Main Responsibilities: Profit responsibility in 7 digit range, Strategic customer development & relationship management up to C-Level, execution of workshops (for internal and customer usage), Development of processes & structures to increase efficiency, Leading teams up to 3 people, Planning & consulting of integrated digital marketing strategies, KPI consulting & reporting, Tracking concepting.
- Core Channels: Google Ads (Search, Display, App-Install, Video), DV360, Facebook & LinkedIn Ads, Apple Search Ads.
Juli 2009 - März 2017
7 Jahren 9 Monaten Hamburg, Deutschland
Buyer // Trade Marketing Manager // Key Account Manager
Sales, Procurement & Trade Marketing Experience
- Positions: Key Account Manager, Buyer & Trade Marketing Manager
- Regions: DACH & EMEA
- Companies: Event Inc GmbH, Comspot GmbH, Mad Catz GmbH, flashpoint AG
- Industries: Consumer Electronic (Software, Hardware, Accessories), Digital Start-Up
Zusammenfassung
- Leadership
- Stakeholder Management up to C-Level
- Economic scaling with digital marketing
- Go To Market Strategy
- Performance Marketing
- Growth Hacking
- Customer Journey / Experience and Data Analysis
- Digital Business Models
- Customer Acquisition
- Critical Thinking
- Emotional intelligence
- Establishment of team structures and procedures
- Google Ads & Analytics
- DV360
- LinkedIn Ads
- Facebook Ads
- Apple Search Ads
- TikTok Ads
- Smart Bidding
- A/B Testing
- Process automation
- Zapier
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Ausbildung
März 2017 - Juli 2018
VWA
Business Economist · Business Economics
März 2013 - März 2015
VWA
Marketing and Sales Economist · Marketing and Sales
Squared
Master of Business Administration, Digital Marketing & Leadership Program · Business Administration
Zertifikate & Bescheinigungen
Data Management
Digital Marketing & Leadership Programm
squared
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