Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Free2Moove GmbH (formerly Carjump, acquired by Peugeot)
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Crossmedia Performance Marketing and Crossmedia Performance Marketing Executive
Funke Media Group GmbH
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
Mobile Marketing for the iOS / Android App “Cheap Calls” and product launch of the Android App “Twumber”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
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Aloqa GmbH
Channel research of mobility vehicles and services.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet
Bellboxx GmbH
Mobile marketing for the Mobile Community „Showboxx“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Offenburg, Deutschland
Lorem ipsum dolor sit amet
Burda Direct interactive GmbH | Hubert Burda Media
Multichannel marketing and Tracking for the relaunch of “daydreams.de”.
Product and website-consulting.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Bonn, Deutschland
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Deutsche Post Com GmbH
Installation of the project management for the new crossmedia marketing department.
Conceptual design and project lead of the crossmedia marketing campaigns for the E-commerce clients.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet
European Games Group AG
Mobile marketing and business development for the iOS Tablet Game “Deepworld” and the iOS/Android Game “Hero Zero”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Köln, Deutschland
Lorem ipsum dolor sit amet
Internetone AG
Structuring of the global mobile performance marketing, tracking and reporting strategy for the iOS casino game „Slotodrome“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet
Morphicon Media AG
Conceptual design and execution of the international mobile games marketing campaigns.
Buildup the tracking- and controlling system.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet
Onepastfive GmbH
Mobile performance marketing for the iOS / Android App Joindrop.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet
Opentabs GmbH
Building and execute the display campaigns for the DACH-countries.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Hamburg, Deutschland
Head of Mobile Marketing
vukee GmbH & Co. KG
Strategy planning and coordination of the international performance display and search engine advertising campaigns.
Implementation of the Android and iOS tracking and the automated CRM systems for the iOS App „Photobook“.
Aug. 2011 - Feb. 2012
7 Monaten
Vilsbiburg, Deutschland
Senior Product and Sales Manager
Dräxlmaier Fahrzeugsysteme GmbH
Key Accounting of the customer Porsche AG for the main harness of the car Porsche Panamera
Customer relationship management and negotiations of product change costs
Calculation and acquisition of new orders
Responsible of a transaction volume of 8 million Euro per year
Okt. 2010 - Mai 2011
8 Monaten
Tittmoning, Deutschland
Sales and Project Manager (Co-Founder)
Mobile App Software UG
Business Development
Acquisition of new clients and leading of the sales team
Key Accounting of main clients
Project management of the app iOS / Android development projects up to 4 developers
Execution of online and social media marketing measures
Juni 2009 - Aug. 2010
1 Jahr 3 Monaten
München, Deutschland
Sales Manager and Website Builder (Co-Founder)
Gründerwelt UG (today Mobile App Software UG)
Business Development
Acquisition of new clients
Key Accounting of main clients
Technical development and creation of websites and content management systems for several clients
Execution of online and social media marketing measures
März 2009 - Dez. 2009
10 Monaten
München, Deutschland
Part-time jobs during co-founding the companies above
Bellboxx GmbH and Aloqa GmbH (Aloqa GmbH acquired by the Motorolla Mobility Inc)
Business Development
Mobile SEO and SEM
Execution of mobile ad campaigns
Research of potential mobile content channels and contacting B2B partners
Execution of online and social media marketing measures
Zusammenfassung
Concept, forecast and execution of the overall performance marketing strategy
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
Recruiting and leading of marketing and cross-functional teams up to 5 people
Managing various campaigns supported by agencies and extern vendors
Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
Creation of native programmatic online and Smart TV ad campaigns
Management of social media and influencer marketing campaigns
Planing and leading of offline branding campaigns via print PR, flyer and billboards
Negotiations and successful deal closings with monetization partners
Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
Setup of real-time bidding and retargeting campaigns via different DSPs
Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
Setup and running of automated CRM platforms for emails, push and in-app actions
Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse
Ausbildung
Aug. 2002 - Feb. 2009
Ludwig Maximilian University
Magister Artium · Pedagogy · München, Deutschland
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