Stefan Bakos
Head of Performance Marketing (perm)
Erfahrungen
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Head of Performance Marketing (perm)
Adviqo AG
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Multichannel Performance Marketing Specialist
Door2Door GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Head of Performance Marketing (perm)
Free2Moove GmbH (formerly Carjump, acquired by Peugeot)
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Crossmedia Performance Marketing and Crossmedia Performance Marketing Executive
Funke Media Group GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Multichannel Performance Campaign Executive
Sparkassen-Finanzportal GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten Berlin, Deutschland
Mobile Performance Marketing Executive
Spiele-Palast GmbH
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
118000 AG
- Mobile Marketing for the iOS / Android App “Cheap Calls” and product launch of the Android App “Twumber”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten Lorem ipsum dolor sit amet
Aloqa GmbH
- Channel research of mobility vehicles and services.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
Bellboxx GmbH
- Mobile marketing for the Mobile Community „Showboxx“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten Offenburg, Deutschland
Lorem ipsum dolor sit amet
Burda Direct interactive GmbH | Hubert Burda Media
- Multichannel marketing and Tracking for the relaunch of “daydreams.de”.
- Product and website-consulting.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten Bonn, Deutschland
Lorem ipsum dolor sit amet
Deutsche Post Com GmbH
- Installation of the project management for the new crossmedia marketing department.
- Conceptual design and project lead of the crossmedia marketing campaigns for the E-commerce clients.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
European Games Group AG
- Mobile marketing and business development for the iOS Tablet Game “Deepworld” and the iOS/Android Game “Hero Zero”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten Köln, Deutschland
Lorem ipsum dolor sit amet
Internetone AG
- Structuring of the global mobile performance marketing, tracking and reporting strategy for the iOS casino game „Slotodrome“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
Morphicon Media AG
- Conceptual design and execution of the international mobile games marketing campaigns.
- Buildup the tracking- and controlling system.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
Onepastfive GmbH
- Mobile performance marketing for the iOS / Android App Joindrop.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten München, Deutschland
Lorem ipsum dolor sit amet
Opentabs GmbH
- Building and execute the display campaigns for the DACH-countries.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten Hamburg, Deutschland
Head of Mobile Marketing
vukee GmbH & Co. KG
- Strategy planning and coordination of the international performance display and search engine advertising campaigns.
- Implementation of the Android and iOS tracking and the automated CRM systems for the iOS App „Photobook“.
Aug. 2011 - Feb. 2012
7 Monaten Vilsbiburg, Deutschland
Senior Product and Sales Manager
Dräxlmaier Fahrzeugsysteme GmbH
- Key Accounting of the customer Porsche AG for the main harness of the car Porsche Panamera
- Customer relationship management and negotiations of product change costs
- Calculation and acquisition of new orders
- Responsible of a transaction volume of 8 million Euro per year
Okt. 2010 - Mai 2011
8 Monaten Tittmoning, Deutschland
Sales and Project Manager (Co-Founder)
Mobile App Software UG
- Business Development
- Acquisition of new clients and leading of the sales team
- Key Accounting of main clients
- Project management of the app iOS / Android development projects up to 4 developers
- Execution of online and social media marketing measures
Juni 2009 - Aug. 2010
1 Jahr 3 Monaten München, Deutschland
Sales Manager and Website Builder (Co-Founder)
Gründerwelt UG (today Mobile App Software UG)
- Business Development
- Acquisition of new clients
- Key Accounting of main clients
- Technical development and creation of websites and content management systems for several clients
- Execution of online and social media marketing measures
März 2009 - Dez. 2009
10 Monaten München, Deutschland
Part-time jobs during co-founding the companies above
Bellboxx GmbH and Aloqa GmbH (Aloqa GmbH acquired by the Motorolla Mobility Inc)
- Business Development
- Mobile SEO and SEM
- Execution of mobile ad campaigns
- Research of potential mobile content channels and contacting B2B partners
- Execution of online and social media marketing measures
Zusammenfassung
- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse
Ausbildung
Aug. 2002 - Feb. 2009
Ludwig Maximilian University
Magister Artium · Pedagogy · München, Deutschland
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