Stefan Bakos

Head of Performance Marketing (perm)

Berlin, Deutschland

Erfahrungen

Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Head of Performance Marketing (perm)

Adviqo AG

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Multichannel Performance Marketing Specialist

Door2Door GmbH

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Head of Performance Marketing (perm)

Free2Moove GmbH (formerly Carjump, acquired by Peugeot)

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Crossmedia Performance Marketing and Crossmedia Performance Marketing Executive

Funke Media Group GmbH

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Multichannel Performance Campaign Executive

Sparkassen-Finanzportal GmbH

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Mai 2015 - März 2022
6 Jahren 11 Monaten
Berlin, Deutschland

Mobile Performance Marketing Executive

Spiele-Palast GmbH

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
  • Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
  • BI Tools: Mixpanel, Tableau
  • CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
  • Project management tools: Jira, Asana, Basecamp, Trello, MS Project
  • Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
  • Website / CMS: Joomla (Specialist), Wordpress (Sr. Level), Html / SQL (Basic Knowledge)
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

118000 AG

  • Mobile Marketing for the iOS / Android App “Cheap Calls” and product launch of the Android App “Twumber”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Lorem ipsum dolor sit amet

Aloqa GmbH

  • Channel research of mobility vehicles and services.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

Bellboxx GmbH

  • Mobile marketing for the Mobile Community „Showboxx“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Offenburg, Deutschland
Lorem ipsum dolor sit amet

Burda Direct interactive GmbH | Hubert Burda Media

  • Multichannel marketing and Tracking for the relaunch of “daydreams.de”.
  • Product and website-consulting.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Bonn, Deutschland
Lorem ipsum dolor sit amet

Deutsche Post Com GmbH

  • Installation of the project management for the new crossmedia marketing department.
  • Conceptual design and project lead of the crossmedia marketing campaigns for the E-commerce clients.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

European Games Group AG

  • Mobile marketing and business development for the iOS Tablet Game “Deepworld” and the iOS/Android Game “Hero Zero”.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Köln, Deutschland
Lorem ipsum dolor sit amet

Internetone AG

  • Structuring of the global mobile performance marketing, tracking and reporting strategy for the iOS casino game „Slotodrome“.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

Morphicon Media AG

  • Conceptual design and execution of the international mobile games marketing campaigns.
  • Buildup the tracking- and controlling system.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

Onepastfive GmbH

  • Mobile performance marketing for the iOS / Android App Joindrop.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
München, Deutschland
Lorem ipsum dolor sit amet

Opentabs GmbH

  • Building and execute the display campaigns for the DACH-countries.
Juli 2012 - Mai 2015
2 Jahren 11 Monaten
Hamburg, Deutschland

Head of Mobile Marketing

vukee GmbH & Co. KG

  • Strategy planning and coordination of the international performance display and search engine advertising campaigns.
  • Implementation of the Android and iOS tracking and the automated CRM systems for the iOS App „Photobook“.
Aug. 2011 - Feb. 2012
7 Monaten
Vilsbiburg, Deutschland

Senior Product and Sales Manager

Dräxlmaier Fahrzeugsysteme GmbH

  • Key Accounting of the customer Porsche AG for the main harness of the car Porsche Panamera
  • Customer relationship management and negotiations of product change costs
  • Calculation and acquisition of new orders
  • Responsible of a transaction volume of 8 million Euro per year
Okt. 2010 - Mai 2011
8 Monaten
Tittmoning, Deutschland

Sales and Project Manager (Co-Founder)

Mobile App Software UG

  • Business Development
  • Acquisition of new clients and leading of the sales team
  • Key Accounting of main clients
  • Project management of the app iOS / Android development projects up to 4 developers
  • Execution of online and social media marketing measures
Juni 2009 - Aug. 2010
1 Jahr 3 Monaten
München, Deutschland

Sales Manager and Website Builder (Co-Founder)

Gründerwelt UG (today Mobile App Software UG)

  • Business Development
  • Acquisition of new clients
  • Key Accounting of main clients
  • Technical development and creation of websites and content management systems for several clients
  • Execution of online and social media marketing measures
März 2009 - Dez. 2009
10 Monaten
München, Deutschland

Part-time jobs during co-founding the companies above

Bellboxx GmbH and Aloqa GmbH (Aloqa GmbH acquired by the Motorolla Mobility Inc)

  • Business Development
  • Mobile SEO and SEM
  • Execution of mobile ad campaigns
  • Research of potential mobile content channels and contacting B2B partners
  • Execution of online and social media marketing measures

Zusammenfassung

  • Concept, forecast and execution of the overall performance marketing strategy
  • Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
  • Recruiting and leading of marketing and cross-functional teams up to 5 people
  • Managing various campaigns supported by agencies and extern vendors
  • Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
  • Creation of native programmatic online and Smart TV ad campaigns
  • Management of social media and influencer marketing campaigns
  • Planing and leading of offline branding campaigns via print PR, flyer and billboards
  • Negotiations and successful deal closings with monetization partners
  • Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
  • Setup of real-time bidding and retargeting campaigns via different DSPs
  • Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
  • Setup and running of automated CRM platforms for emails, push and in-app actions
  • Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse

Ausbildung

Aug. 2002 - Feb. 2009

Ludwig Maximilian University

Magister Artium · Pedagogy · München, Deutschland