Build a website for a local pub located in Schwerte-Westhofen that displays the location, the products offered, the experience that awaits and news evolving around the business. Help the stagnating business to attract more attention in new user groups by optimizing search and local marketing performance.
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Create a digital sales infrastructure for an insuretech spin-off of an established insurance player. Recruit a team and consistently grow the business and brand reception in an otherwise conservative industry utilizing state of the art technology and customer centricity principles.
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Personal blogging project featuring articles evolving around topics like Online Marketing, Web Tracking, Web Technology, Data and E-Commerce. Create a content platform that can be utilized as a public notepad, an organic traffic magnet or a personal reference while learning the ins and outs of web-development and hosting.
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Model a valid potential business model for the extension of the customer operations services into sales-driven revenue streams. Accumulate a status quo evaluation based on historic contact and utilization data and project future performance based on a measure-based project approach.
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Reduce the number of product-data-based development issues within the pre-production process of a sports car manufacturer. Map and evaluate the as-is-process and propose measures to improve the cross-unit process going forward.
Support an internal retail expansion project by moderating workshops and supply data sources to steer internal discourse towards a new profitable product vertical. Help the company and department heads to identify and agree on the most promising product category to add to the successful but stagnating online business branch.
Build a controlling foundation for digital hardware-related cell phone contract sales to ensure:
Robust actual performance evaluation
Accurate cost loading and attribution
Systematic procurement cycles based on forecasting logic
Data source merge routines (sales, costs, channels).
Hardware Sales controlling cockpit.
Procurement forecast input-output Excel-application (for hardware-sales owner).
Report automation routines (E-Mail, .xlsx).
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Utilize digital cash-register data dumps (> 100k rows) from 6 small / medium-sized Berlin-based restaurants and cafes to produce business-critical insights for restaurant owners. Aggregate and visualize the data to allow for conclusions concerning customer behavior, business and product performance.
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Create the initial digital marketing setup for a formerly offline-based traditional insurance company. Implement tracking, reporting, performance marketing and digital branding measures for the initial sales-focused season of a newly developed digital-first car insurance product.
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Turn a variety of different data sources (call logs, upsell records, utilization forecasts, supplier performance) into a conclusive reporting structure that allows for a transparent view of the status quo and allow for actionable interpretation.
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Provide regional business owners and executives with the means and knowledge to setup or expand their digital business activities across pure play, multichannel or digitally supported offline retail journeys. Help close the gap between major international online retailers and established local retail businesses. (Limited to companies located in Bavaria; sponsored by Günther Rid Stiftung)
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Challenge: Build a remote office / collaboration platform using only self-hosted open source / free software components on a Webhosting LAMP stack. Find out what a basic digital office infrastructure would cost for teams of 10-50 employees / users and gain insights on why so many offline and traditional companies are having trouble implementing this kind of infrastructure.
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