Thomas Urban
Corporate Reporting
Corporate Reporting
Henrich Baustoffe
Creating a company-wide and cross-departmental Power BI dashboard.
- Developing the necessary views and KPIs with each department and management.
- Preparing and modeling the various data sources.
- Implementing the dashboards in Microsoft Power BI.
Customer Lifetime Value Optimization
Henrich Baustoffe
Optimizing the customer lifetime value by developing and implementing data-driven pricing strategies (Austrian Institute of Standards).
- Optimizing the customer lifetime value through statistical analysis of sales by channel and customer group.
- Developing a statistical simulation model to model and simulate different pricing models.
- Data management: designing and implementing a data management system for ongoing synchronization and provision of data from the CRM/ERP system for the pricing API and BI applications. Focus was on data integrity and security management.
- Business intelligence: setting up BI tools for ongoing analysis and evaluation of the new pricing strategies.
- Project management: overall responsibility for planning, execution, and control of the project, including collaboration with the CRM vendor and developers.
Modular Customer Reporting SaaS B2B Platform
weffect
Design and implementation of customer dashboards that can be individually extended by the client.
- Designing the data flow from the SaaS platform to the dashboard solution, taking into account the required tenant separation and GDPR data anonymization.
- Developing suitable metrics that show customers the level of engagement by employee groups.
- Implementing the dashboards in Google Looker (writing SQL queries, building the dashboards).
- Ongoing support and development.
Entwicklung eines Recommendation Algorithm
weffect
Developing an algorithm that offers users relevant content based on various aspects (role in the company, professional experience, hierarchy level, etc.).
- Designing and conducting a survey among 18,000 employees worldwide.
- Statistical analysis including cluster analysis and group definition.
- Developing an algorithm that can provide suitable recommendations from the start without usage data.
- Setting up reporting to analyze the accuracy of the algorithm.
Marktanalyse und -Simulations-Tool
Uzin Group
Developing an interactive Power BI tool to estimate market shares and potentials.
- Designing and creating a survey among internal sales experts on the possible price segments per product.
- Statistical analysis and aggregation of data and derivation of price segments based on the data.
- Implementing the interactive Power BI tool where sales managers could analyze the unused price potential of existing products and the market potential of potential products.
Owner
Let’s Start
Consulting and freelancing for sales & marketing strategies, innovation and digitization projects. Software development and process automation.
Partner
Keylens Management Consultants
Management consulting focusing on sales, strategy, and change management.
Co-Founder
Stratact Strategy Consultant
Management consulting focusing on strategy and implementation.
Senior Consultant
Silberball Consultant
Communications consulting focusing on integrated communication.
PR-Berater
Pleon Publico PR und Lobbying
Consultant for PR projects at what was then Austria's largest PR agency.
Webdesign & -redaktion
GESCO - Gesellschaft für Communication
Web design and editing within the Austrian savings bank group.
Privatkundenbetreuer
Erste Bank
Thomas Urban is an experienced freelance consultant for sales and marketing, digitization, and innovation projects. His professional expertise is paired with his data-first mindset and high technical know-how, allowing him to quickly and successfully implement projects and concepts.
Donau-Universität Krems
Master's in Business Psychology with a focus on change management, organisational learning, and motivation · Business Psychology · Krems an der Donau, Austria
Certified Data Protection Expert
Austrian Institute of Standards
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