Thomas Urban

Corporate Reporting

Vienna, Austria
Experience
Jan 2022 - Dec 2023
2 years

Corporate Reporting

Henrich Baustoffe

Creating a company-wide and cross-departmental Power BI dashboard.

  • Developing the necessary views and KPIs with each department and management.
  • Preparing and modeling the various data sources.
  • Implementing the dashboards in Microsoft Power BI.
Jan 2021 - Dec 2024
4 years

Customer Lifetime Value Optimization

Henrich Baustoffe

Optimizing the customer lifetime value by developing and implementing data-driven pricing strategies (Austrian Institute of Standards).

  • Optimizing the customer lifetime value through statistical analysis of sales by channel and customer group.
  • Developing a statistical simulation model to model and simulate different pricing models.
  • Data management: designing and implementing a data management system for ongoing synchronization and provision of data from the CRM/ERP system for the pricing API and BI applications. Focus was on data integrity and security management.
  • Business intelligence: setting up BI tools for ongoing analysis and evaluation of the new pricing strategies.
  • Project management: overall responsibility for planning, execution, and control of the project, including collaboration with the CRM vendor and developers.
Jan 2021 - Dec 2022
2 years

Modular Customer Reporting SaaS B2B Platform

weffect

Design and implementation of customer dashboards that can be individually extended by the client.

  • Designing the data flow from the SaaS platform to the dashboard solution, taking into account the required tenant separation and GDPR data anonymization.
  • Developing suitable metrics that show customers the level of engagement by employee groups.
  • Implementing the dashboards in Google Looker (writing SQL queries, building the dashboards).
  • Ongoing support and development.
Jan 2020 - Dec 2021
2 years

Entwicklung eines Recommendation Algorithm

weffect

Developing an algorithm that offers users relevant content based on various aspects (role in the company, professional experience, hierarchy level, etc.).

  • Designing and conducting a survey among 18,000 employees worldwide.
  • Statistical analysis including cluster analysis and group definition.
  • Developing an algorithm that can provide suitable recommendations from the start without usage data.
  • Setting up reporting to analyze the accuracy of the algorithm.
Jan 2019 - Dec 2020
2 years

Marktanalyse und -Simulations-Tool

Uzin Group

Developing an interactive Power BI tool to estimate market shares and potentials.

  • Designing and creating a survey among internal sales experts on the possible price segments per product.
  • Statistical analysis and aggregation of data and derivation of price segments based on the data.
  • Implementing the interactive Power BI tool where sales managers could analyze the unused price potential of existing products and the market potential of potential products.
Jan 2017 - Present
8 years 7 months
Vienna, Austria

Owner

Let’s Start

Consulting and freelancing for sales & marketing strategies, innovation and digitization projects. Software development and process automation.

Jan 2014 - Dec 2017
4 years
Munich, Germany

Partner

Keylens Management Consultants

Management consulting focusing on sales, strategy, and change management.

Jan 2010 - Dec 2014
5 years
Vienna, Austria

Co-Founder

Stratact Strategy Consultant

Management consulting focusing on strategy and implementation.

Jan 2009 - Dec 2010
2 years
Vienna, Austria

Senior Consultant

Silberball Consultant

Communications consulting focusing on integrated communication.

Jan 2006 - Dec 2009
4 years
Vienna, Austria

PR-Berater

Pleon Publico PR und Lobbying

Consultant for PR projects at what was then Austria's largest PR agency.

Jan 2004 - Dec 2006
3 years
Vienna, Austria

Webdesign & -redaktion

GESCO - Gesellschaft für Communication

Web design and editing within the Austrian savings bank group.

Jan 2000 - Dec 2004
5 years
Vienna, Austria

Privatkundenbetreuer

Erste Bank

Summary

Thomas Urban is an experienced freelance consultant for sales and marketing, digitization, and innovation projects. His professional expertise is paired with his data-first mindset and high technical know-how, allowing him to quickly and successfully implement projects and concepts.

Languages
German
Native
English
Advanced
Education

Donau-Universität Krems

Master's in Business Psychology with a focus on change management, organisational learning, and motivation · Business Psychology · Krems an der Donau, Austria

Certifications & licenses

Certified Data Protection Expert

Austrian Institute of Standards

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