Thomas Urban
Consultant
Experience
Consultant
Henrich Baustoffe
- Developing the required views and KPIs in collaboration with the different departments and management
- Preparing and modeling the various data sources
- Implementing the company-wide and cross-department dashboard in Microsoft Power BI
Consultant
Henrich Baustoffe
- Optimizing customer lifetime value through statistical analysis of sales by channel and customer group
- Developing a statistical simulation model to model and simulate different pricing models
- Designing and implementing a data management system for ongoing synchronization and provisioning of data from the CRM/ERP system for the pricing API and BI applications, focusing on data integrity and security management
- Setting up BI tools (Power BI, Looker, Data Studio, Google Analytics, HubSpot Reporting) for ongoing analysis and evaluation of the new pricing strategies
- Overall responsibility for planning, execution, and control of the project, including collaboration with the CRM company, international remote teams, and developers
Technologies and Methods:
- Agile project management
- Infrastructure: Linux, Nginx, Docker
- Automation: n8n
- Databases: SQL, MariaDB, BigQuery, Redis, PostgreSQL
- Cloud: Google Cloud, Microsoft Azure
Consultant
weffect
- Designing the data flow from the SaaS platform to the dashboard solution, considering client separation and data anonymization according to GDPR
- Developing metrics to show engagement by employee groups
- Implementing the dashboards in Google Looker, including writing SQL queries
- Ongoing support and further development of the platform
Consultant
weffect
- Designing and conducting a survey of 18,000 employees worldwide
- Statistical analysis including cluster analysis and defining user groups
- Developing a recommendation algorithm that can provide relevant suggestions without usage data
- Setting up reporting to analyze the accuracy of the algorithm
Consultant
Uzin Group
- Designing a survey for internal sales experts on possible price segments per product
- Statistical analysis and aggregation of the data to derive pricing segments
- Implementing an interactive Power BI tool to estimate market shares and potentials, enabling sales leaders to analyze unused price and market potentials
Owner
Let’s Start
- Consulting and freelancing for sales and marketing strategies as well as innovation and digitalization projects
- Software development and process automation
Partner
KEYLENS Management Consultants
- Management consulting with a focus on sales, strategy, and change management
Co-Founder
STRATACT Strategy Consultant
- Management consulting with a focus on strategy and implementation
Senior Consultant
Silberball Consultant
- Communications consulting with a focus on integrated communication
PR Consultant
Pleon Publico PR and Lobbying
- Consulting on PR projects at what was then Austria's largest PR agency
Web Designer & Editor
GESCO - Communications Company
- Web design and editing within the Austrian savings bank group
Private Customer Advisor
Erste Bank
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (17 years), Information Technology (9 years), Banking and Finance (7 years), Construction (6 years), and Advertising (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (17 years), Marketing (16 years), Information Technology (12 years), Strategy (8 years), Business Intelligence (6 years), and Customer Service (5 years).
Summary
Thomas Urban is an experienced freelance consultant for sales and marketing, digitalization, and innovation projects. His professional expertise is paired with a data-first mindset and high technical expertise, allowing him to implement projects and concepts quickly and successfully.
Skills
- Statistics & Analytics
- Bi Tools (Power Bi, Looker, Data Studio, Google Analytics, Hubspot Reporting)
- Databases (Sql, Mariadb, Bigquery, Redis, Postgresql)
- Cloud Expertise (Google Cloud, Microsoft Azure)
- Languages (Sql, R, Elm, Js, Go)
- Certified Data Privacy Expert (Austrian Institute Of Standards)
- Project Management (Agile And Traditional)
- Technical Requirements Management And Business Analysis
- Automation (N8n Automation Tool)
- Collaboration With International Remote Teams
- Infrastructure (Linux, Nginx, Docker)
Languages
Education
Danube University Krems
Master's in Business Psychology with a focus on change management, organisational learning, and motivation · Business Psychology · Krems an der Donau, Austria
Certifications & licenses
Certified Data Privacy Expert
Austrian Institute of Standards
Profile
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