Thomas Urban
Corporate Reporting
Experience
Corporate Reporting
Henrich Baustoffe
Creation of a company-wide and cross-departmental Power BI dashboard.
- Development of the necessary views and KPIs with the various departments and executive management.
- Preparation and modeling of the various data sources.
- Implementation of the dashboards in Microsoft Power BI.
Customer Lifetime Value Optimization
Henrich Baustoffe
Optimization of the customer lifetime value through the development and implementation of data-driven pricing strategies (Austrian Institute of Standards).
- Optimization of the customer lifetime value through statistical analysis of sales volumes by channel and customer group.
- Development of a statistical simulation model to model and simulate different pricing models.
- Data management: design and implementation of a data management system for continuous synchronization and provision of data from the CRM/ERP system for the pricing API and BI applications. Focus was on data integrity and security management.
- Business Intelligence: setup of BI tools for ongoing analysis and evaluation of the new pricing strategies.
- Project management: full responsibility for planning, execution and control of the project, including collaboration with the CRM company and developers.
Modular Customer Reporting SaaS B2B Platform
weffect
Design and implementation of customer dashboards that can be individually extended by the customer.
- Design of the data flow from the SaaS platform to the dashboard solution, taking into account the necessary tenant separation and data anonymization according to GDPR.
- Development of appropriate metrics that show customers the degree of engagement by employee groups.
- Implementation of the dashboards in Google Looker (writing SQL queries, building the dashboards).
- Ongoing support and further development.
Development of a Recommendation Algorithm
weffect
Development of an algorithm that offers users relevant content based on various aspects (company role, professional experience, hierarchy level, etc.).
- Design and execution of a survey among 18,000 employees worldwide.
- Statistical evaluation including cluster analysis and group definition.
- Development of an algorithm that can deliver relevant recommendations from the start without usage data.
- Establishment of reporting to analyze the algorithm's accuracy.
Market Analysis and Simulation Tool
Uzin Group
Development of an interactive Power BI tool for estimating market shares and potentials.
- Design and drafting of a survey among internal sales experts on the possible price segments per product.
- Statistical analysis and aggregation of the data and derivation of price segments from the data.
- Implementation of the interactive Power BI tool, in which sales managers could analyze the unused price potential of existing products and the market potential of potential products.
Owner
Let’s Start
Consulting and freelancing for sales & marketing strategies, innovation, and digitization projects. Software development and process automation.
Partner
Keylens Management Consultants
Management consulting with a focus on sales, strategy and change management.
Co-Founder
Stratact Strategy Consultant
Management consulting focused on strategy and implementation.
Senior Consultant
Silberball Consultant
Communications consultant with a focus on integrated communication.
PR Consultant
Pleon Publico PR und Lobbying
Consultant for PR projects in what was then the largest PR agency in Austria.
Web Design & Editorial
GESCO - Gesellschaft für Communication
Web design and editorial work within the Austrian Sparkasse Group.
Private Customer Advisor
Erste Bank
Summary
Thomas Urban is an experienced freelance consultant for sales and marketing, digitization and innovation projects. His professional expertise is combined with his data-first mindset and high technical expertise, enabling him to implement projects and concepts quickly and successfully.
Languages
Education
Donau-Universität Krems
Master’s in Business Psychology with a focus on Change Management, Organisational Learning and Motivation · Business Psychology · Krems an der Donau, Austria
Certifications & licenses
Certified Data Protection Expert
Austrian Institute of Standards
Similar Freelancers
Discover other experts with similar qualifications and experience