Thomas U.
Corporate Reporting
Experience
Corporate Reporting
Henrich Baustoffe
Built a company-wide, cross-departmental Power BI dashboard.
- Developed the necessary views and KPIs with each department and the management team.
- Prepared and modeled various data sources.
- Implemented the dashboards in Microsoft Power BI.
Customer Lifetime Value Optimization
Henrich Baustoffe
Optimized customer lifetime value by developing and implementing data-driven pricing strategies (Austrian Institute of Standards).
- Optimized customer lifetime value through statistical analysis of sales by channel and customer group.
- Developed a statistical simulation model to design and simulate different pricing schemes.
- Data management: Designed and implemented a data management system for ongoing synchronization and delivery of data from the CRM/ERP system to the pricing API and BI applications. Focus was on data integrity and security management.
- Business intelligence: Set up BI tools for continuous analysis and evaluation of the new pricing strategies.
- Project management: Full responsibility for planning, execution, and control of the project, including collaboration with the CRM vendor and developers.
Modular Customer Reporting SaaS B2B Platform
weffect
Design and implementation of customer dashboards that clients can extend individually.
- Designed the data flow from the SaaS platform to the dashboard solution, ensuring proper tenant separation and GDPR-compliant data anonymization.
- Developed relevant metrics to show clients the level of engagement by employee group.
- Implemented the dashboards in Google Looker (writing SQL queries, building the dashboards).
- Ongoing support and further development.
Development of a Recommendation Algorithm
weffect
Developed an algorithm that recommends relevant content to users based on various aspects (role in the company, work experience, hierarchy level, etc.).
- Designed and conducted a survey among 18,000 employees worldwide.
- Performed statistical analysis, including cluster analysis and group definition.
- Developed an algorithm that can provide relevant recommendations without usage data at the start.
- Set up reporting to analyze the algorithm's accuracy.
Market Analysis and Simulation Tool
Uzin Group
Developed an interactive Power BI tool to estimate market shares and potentials.
- Designed and structured a survey for internal sales experts on potential price segments for each product.
- Performed statistical analysis and data aggregation to derive price segments from the data.
- Implemented the interactive Power BI tool, allowing sales managers to analyze the unused price potential of existing products and the market potential of prospective products.
Owner
Let’s Start
Consulting and freelancing for sales & marketing strategies, innovation and digitalization projects. Software development and process automation.
Partner
Keylens Management Consultants
Management consulting focused on sales, strategy, and change management.
Co-Founder
Stratact Strategy Consultant
Management consulting focused on strategy and implementation.
Senior Consultant
Silberball Consultant
Communications consultant focused on integrated communication.
PR Consultant
Pleon Publico PR und Lobbying
Consultant for PR projects at what was then the largest PR agency in Austria.
Web design & editing
GESCO - Gesellschaft für Communication
Web design and editing for the Austrian savings bank group.
Private customer advisor
Erste Bank
Summary
Thomas Urban is an experienced freelance consultant for sales and marketing, digitization, and innovation projects. His professional expertise is combined with a data-first mindset and strong technical skills, enabling him to implement projects and concepts quickly and successfully.
Languages
Education
Donau-Universität Krems
Master's in Business Psychology with a focus on change management, organizational learning, and motivation · Business Psychology · Krems an der Donau, Austria
Certifications & licenses
Certified Data Protection Expert
Austrian Institute of Standards
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