Suba (Bagavathi arunachalam) Kanchana

Vice President, Product Management

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Hamburg, Germany

Experience

Aug 2021 - Apr 2023
1 year 9 months
Hamburg, Germany

Vice President, Product Management

TAXDOO GmbH

  • Led the overall product portfolio of the company, developing product strategies to achieve the vision by enabling product led growth.
  • Built the product organization with 11 product managers and acted as a coach by facilitating different initiatives to integrate deep product management knowledge and achieve professional excellence in the team.
  • Incorporated different practices such as product design, user & market research, and discovery into the product development framework to create a customer-focused product.
  • Prioritized the long term product roadmap and empowered the teams to attain seamless delivery on all major milestones, contributing directly to North Star KPIs and increasing annual growth by 80%.
  • Sharpened the product KPIs in all product areas and incorporated a data-driven approach in building a robust and market appropriate product that met the needs of our target customers.
Jun 2017 - Jul 2021
4 years 2 months
Hamburg, Germany

Director, Product Management

Deposit Solutions GmbH (now Raisin GmbH)

  • Led different product verticals of the company’s core platform and devised product strategies to achieve the vision across the platform.
  • Managed 8 product managers of relevant business verticals and motivated the team to deliver quality features.
  • Developed product roadmap in coordination with internal and external stakeholders, and established methodologies for an effective working relationship with external banks and on-time delivery of features.
Jun 2017 - Jul 2021
4 years 2 months
Hamburg, Germany

Senior Product Manager

Deposit Solutions GmbH (now Raisin GmbH)

  • Led 2 different scrum teams, managing the APIs and B2B platform, and supported the integration of client banks such as Deutsche Bank and FIL Fondsbank with multiple product banks using agile methodologies.
  • Coordinated the launch of Zinsmarkt product for Deutsche Bank and supported the strategic decisions to scale the platform, enabling it to become one of the biggest B2B channels in terms of AUA and revenue generator.
Jan 2017 - May 2017
5 months
Berlin, Germany

Senior Product Manager

Lidl Stiftung & Co. KG

  • Focused on market evaluation, competitive landscape and potential launch of one of the key projects for Lidl.
  • Built the product/IT team, set up product & system solutions involving third party service providers, and established processes within the project team, which was later dissolved for strategic reasons.
Nov 2015 - Nov 2016
1 year 1 month
Berlin, Germany

Senior Product Manager

Outfittery GmbH

  • Led the team and managed products related to buying, customer service, finance and operations processes.
  • Launched the ERP tool NAV Dynamics and integrated the tool with payment service provider, thus streamlining the payment processes and coordinated the delivery of features following scrum ceremonies.
  • Implemented multiple carrier project so customers could choose the preferred carrier for delivery, thus leading to annual savings of €800,000 and increasing customer satisfaction index.
  • Introduced differentiated fulfillment model for customer orders, reducing the annual operating cost by €200,000.
Mar 2013 - Oct 2015
2 years 8 months

Regional Product Manager, Ecommerce Operations

Rocket Internet GmbH, Lazada Group

  • Managed products related to order management and warehouse operations across South East Asia, ensuring efficient end-to-end fulfillment and on-time delivery for both retail and marketplace.
  • Automated the order verification process, thereby attaining annual cost savings of $150,000.
  • Enhanced the warehouse processes by introducing mobile devices in the operational processes and increasing the productivity by 25%.
  • Launched cancellation module for customer orders, reducing the customer service overhead by 25% on cancellation process.
  • Improved the reverse logistics by automating the return process chain that includes customer initiated web forms, back-end processing of returned items and refund processes, increasing NPS by 8 percentage points.
  • Developed product roadmap, defined product KPIs and facilitated the team to streamline product development processes using agile methodologies.
  • Led and implemented the lead time project, an initiative promising customers on delivery time and offering differentiated shipping options, thereby saving $700,000 in delivery cost.
Jun 2012 - Aug 2012
3 months
Ho Chi Minh City, Viet Nam

Entrepreneur-in-Residence (Vendor Manager)

Rocket Internet GmbH, Lazada Group

  • Vertical head, led buying team for three categories: Health & Beauty, Books and Sports.
  • Forged business partnerships with more than 30 leading international and Vietnamese brands.
  • Spearheaded the launch of the Sports category with blue-chip brands and achieved three-digit order sales in the first month followed by a growth of 800% in the consecutive month.
  • Implemented growth measures to achieve revenue growth of 140% and sales-order growth of 160%.
Nov 2004 - Aug 2011
6 years 10 months
Chennai, India

Assistant Systems Engineer, Technical Analyst

Tata Consultancy Services Ltd

  • Leveraged the offshore team for an extended 15 hours daily support for direct customer resolutions.
  • Set up a process improvement project, leading to annual savings of $600,000 that helped Tata Consultancy Services to expand the business with BOA.
Nov 2004 - Aug 2011
6 years 10 months
Chennai, India
On-site

IT Consultant, Project Leader

Tata Consultancy Services Ltd

  • Managed a global team of 25 onsite & offshore consultants in executing three critical business teams.
  • Identified and optimized several operational processes that led to annual cost savings of $1.47M.
  • Improved the performance of real-time processing applications, thereby reducing processing time by 20%.
  • Set up cross-application training across the teams, leading to productivity gain of 15%.
Nov 2004 - Aug 2011
6 years 10 months
Chennai, India

Systems Engineer, Team Leader

Tata Consultancy Services Ltd

  • Functioned as a key consultant for Account Maintenance Portfolio Project, an effort to reduce $1.2B costs.
  • Launched Optimus Gen-I, a cost-saving measure between TCS and the bank, generated annual savings of $100,000.

Summary

  • Total of 17 years of professional work experience in various sectors such as E-commerce, Hi-Tech and Banking.
  • More than 10 years of product management experience in E-commerce and FinTech industry, specializing in customer experience, operations, finance, deposit investments, open banking, and tax automation.
  • More than 7 years of multi-dimensional experience in technology consulting for a US banking giant across 3 different countries encompassing project management, IT project implementation and software development.
  • Lived, studied and worked across South East Asia, Europe, United States and India.

Languages

English
Native
Tamil
Native
German
Intermediate
Hindi
Intermediate
Spanish
Elementary

Education

Sep 2011 - Mar 2013

ESADE Business School

Master in Business Administration, Full-Time MBA (Strategy, Management, Technology) · Business Administration · Barcelona, Spain

Sep 2000 - Apr 2004

Manonmaniam Sundaranar University

Bachelor of Engineering · Computer Science · India

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