Patrick Schmidt

Freelance Strategy Consultant

Berlin, Germany

Experience

Jan 2021 - Present
3 years 6 months

Freelance Strategy Consultant

Transformative Strategy

  • Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots.
  • Build early and launch commercial and customer strategies.
  • Identify crucial points of impact along the customer journey.
  • Develop targeting strategies for rapid launch uptake.
  • Review strategy, objectives, and governance to ensure full implementation of business model transformation.
  • Set up organizations to make agile, data-driven decisions: governance, KPI structure, and culture.
  • Evaluate commercial innovation and partnership opportunities.
Jan 2020 - Dec 2022
2 years

Customer Powerhouse Lead Global Therapeutic Areas

Bayer AG

  • Led a team of 20+ Marketing & Medical Transformation Experts, Data Scientists, and Digital Experts for Bayer’s industry-leading digital transformation program.
  • Worked across Global Business Units including Cardiovascular, Ophthalmology, Oncology, and Women's Health.
Jan 2020 - Dec 2021
2 years

Customer Powerhouse Program Success Lead

Bayer AG

  • Designed and set up a transformation program across 10+ major markets and all Global Business Units.
  • Impact steering was based on advanced customer impact evaluations, implementing customer-level target setting in alignment with P&L objectives.
Jan 2019 - Dec 2020
2 years

Customer Powerhouse Project Founder & Lead

Bayer AG

  • Piloted transformation project in 7 major markets, focusing on improving customer experience and impact for Xarelto®, Bayern's largest Pharma brand.
  • Built a 50+ people innovative, agile, cross-functional team from scratch.
  • Implemented new ways of working towards organizational agility and rapid transformation.
Jan 2016 - Dec 2019
2 years

Global Head of Analytics & Innovation Cardiovascular

Bayer AG

  • Developed Xarelto® lifecycle indications and global launch/go-to-market strategy.
  • Steered launch performance, strategy, and tactics across countries based on customer interaction and adoption data.
Jan 2015 - Dec 2017
3 years

Strategy Projects & Chief of Staff Global Strategic Marketing Thrombosis

Bayer AG

  • Led cross-functional business development projects such as portfolio strategy and investment evaluations.
  • Developed marketing business cases and strategies.

Languages

English
Advanced
German
Advanced