Patrick Schmidt
Freelance Strategy Consultant
Experience
Jan 2021 - Present
3 years 7 monthsFreelance Strategy Consultant
Transformative Strategy
- Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots.
- Build early and launch commercial and customer strategies.
- Identify crucial points of impact along the customer journey.
- Develop targeting strategies for rapid launch uptake.
- Review strategy, objectives, and governance to ensure full implementation of business model transformation.
- Set up organizations to make agile, data-driven decisions: governance, KPI structure, and culture.
- Evaluate commercial innovation and partnership opportunities.
Jan 2020 - Dec 2022
2 yearsCustomer Powerhouse Lead Global Therapeutic Areas
Bayer AG
- Led a team of 20+ Marketing & Medical Transformation Experts, Data Scientists, and Digital Experts for Bayer’s industry-leading digital transformation program.
- Worked across Global Business Units including Cardiovascular, Ophthalmology, Oncology, and Women's Health.
Jan 2020 - Dec 2021
2 yearsCustomer Powerhouse Program Success Lead
Bayer AG
- Designed and set up a transformation program across 10+ major markets and all Global Business Units.
- Impact steering was based on advanced customer impact evaluations, implementing customer-level target setting in alignment with P&L objectives.
Jan 2019 - Dec 2020
2 yearsCustomer Powerhouse Project Founder & Lead
Bayer AG
- Piloted transformation project in 7 major markets, focusing on improving customer experience and impact for Xarelto®, Bayern's largest Pharma brand.
- Built a 50+ people innovative, agile, cross-functional team from scratch.
- Implemented new ways of working towards organizational agility and rapid transformation.
Jan 2016 - Dec 2019
2 yearsGlobal Head of Analytics & Innovation Cardiovascular
Bayer AG
- Developed Xarelto® lifecycle indications and global launch/go-to-market strategy.
- Steered launch performance, strategy, and tactics across countries based on customer interaction and adoption data.
Jan 2015 - Dec 2017
3 yearsStrategy Projects & Chief of Staff Global Strategic Marketing Thrombosis
Bayer AG
- Led cross-functional business development projects such as portfolio strategy and investment evaluations.
- Developed marketing business cases and strategies.
Languages
English
Advanced
German
Advanced
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