Patrick Schmidt
Freelance Strategy Consultant
Experience
Freelance Strategy Consultant
Customer Powerhouse Lead Global Therapeutic Areas
Bayer AG
- Leading a 20+ team of Marketing & Medical Transformation Experts, Data Scientists and Digital Experts for Bayer’s industry-leading digital transformation program across Global BUs Cardiovascular, Ophthalmology, Oncology and Women's Health
Customer Powerhouse Program Success Lead
Bayer AG
- Program design, setup & impact steering for transformation program across 10+ major markets and all Global BUs based on advanced customer impact evaluations
- Implementing customer-level target setting in BUs in alignment with P&L objectives
Customer Powerhouse Project Founder & Lead
Bayer AG
- Pilot transformation project in 7 major markets, aiming at improving customer experience and impact for Xarelto®, largest Bayer Pharma brand
- Building a 50+ people innovative, agile, cross-functional team from scratch, implementing new ways of working towards organisational agility and rapid transformation
Global Head of Analytics & Innovation Cardiovascular
Bayer AG
- Developing Xarelto® lifecycle indications global launch/go-to-market strategy, steering of launch performance, strategy & tactics across countries based on customer interaction and adoption data
Strategy Projects & Chief of Staff Global Strategic Marketing Thrombosis
Bayer AG
- Leading cross-functional business development projects such as portfolio strategy and investment evaluations as well as marketing business cases
Summary
Setting up health care businesses for making smart strategic decisions in a world with changing customer expectations and abundant innovation opportunities.
Skills
Design, Set Up And Lead Large-scale Digital Transformation Programs As Well As Rapid Innovation Pilots
Improving Customer Experience And Impact
Upgrading Business Models And Value Proposition
New Ways Of Working For Quicker Innovation
Review Strategy, Objectives And Governance To Ensure Full Implementation Of Business Model Transformation
Setting Up Organisations To Make Agile, Data-driven Decisions: Governance, Kpi Structure, Culture
Build (Early And Launch) Commercial And Customer Strategy
Identify Crucial Points Of Impact Along The Customer Journey
Develop Targeting Strategies For Rapid Launch Uptake
Design Customer Reach And Impact Models As Well As Full Commercial Business Cases
Prepare The Team For Investor And Partnership Discussions
Optimize Value Proposition And Commercial Model To Ensure Portfolio And Strategy Fit With Potential Partners
Integrate Traditional And Novel Commercial And Customer Engagement Models
Evaluate Commercial Innovation And Partnership Opportunities
Integration Of Commercial And Customer Strategy With Existing Portfolio
Project Leadership And Strategy Consulting: Navigating Innovative Teams From Big Ideas To Success In Market
Partnering: Building Partnerships Between Established And Emerging Businesses As Well As Innovative Providers For Analytics And Strategy
Strategies To Drive Digital And Business Transformation In Large Organisations
Languages
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