Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots.
Build early and launch commercial and customer strategies.
Identify crucial points of impact along the customer journey.
Develop targeting strategies for rapid launch uptake.
Review strategy, objectives, and governance to ensure full implementation of business model transformation.
Set up organizations to make agile, data-driven decisions: governance, KPI structure, and culture.
Evaluate commercial innovation and partnership opportunities.
Jan 2020 - Dec 2022
2 years
Customer Powerhouse Lead Global Therapeutic Areas
Bayer AG
Led a team of 20+ Marketing & Medical Transformation Experts, Data Scientists, and Digital Experts for Bayer’s industry-leading digital transformation program.
Worked across Global Business Units including Cardiovascular, Ophthalmology, Oncology, and Women's Health.
Jan 2020 - Dec 2021
2 years
Customer Powerhouse Program Success Lead
Bayer AG
Designed and set up a transformation program across 10+ major markets and all Global Business Units.
Impact steering was based on advanced customer impact evaluations, implementing customer-level target setting in alignment with P&L objectives.
Jan 2019 - Dec 2020
2 years
Customer Powerhouse Project Founder & Lead
Bayer AG
Piloted transformation project in 7 major markets, focusing on improving customer experience and impact for Xarelto®, Bayern's largest Pharma brand.
Built a 50+ people innovative, agile, cross-functional team from scratch.
Implemented new ways of working towards organizational agility and rapid transformation.
Jan 2016 - Dec 2019
2 years
Global Head of Analytics & Innovation Cardiovascular
Bayer AG
Developed Xarelto® lifecycle indications and global launch/go-to-market strategy.
Steered launch performance, strategy, and tactics across countries based on customer interaction and adoption data.
Jan 2015 - Dec 2017
3 years
Strategy Projects & Chief of Staff Global Strategic Marketing Thrombosis
Bayer AG
Led cross-functional business development projects such as portfolio strategy and investment evaluations.
Developed marketing business cases and strategies.
Languages
English
Advanced
German
Advanced
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