Patrick Schmidt

Transformative Commercial & Customer Strategy

Patrick Schmidt
Berlin, Germany

Experience

Jan 2021 - Present
3 years 3 months

Freelance Strategy Consultant

transformative strategy

Setting up health care businesses for making smart strategic decisions in a world with changing customer expectations and abundant innovation opportunities

  • Project leadership & strategy consulting: Navigating innovative teams from big ideas to success in market
  • Partnering: Building partnerships between established and emerging businesses as well as innovative providers for analytics & strategy
  • Strategies to drive digital & business transformation in large organisations

Services include:

  • Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots
  • Improving customer experience & impact
  • Upgrading business models & value proposition
  • New ways of working for quicker innovation
  • Review strategy, objectives and governance to ensure full implementation of business model transformation
  • Setting up organisations to make agile, data-driven decisions: governance, KPI structure, culture
  • Evaluate commercial innovation & partnership opportunities
  • Integration of commercial & customer strategy with existing portfolio

For emerging businesses:

  • Build (early & launch) commercial & customer strategy
  • Identify crucial points of impact along the customer journey
  • Develop targeting strategies for rapid launch uptake
  • Design customer reach & impact models as well as full commercial business cases
  • Prepare the team for investor & partnership discussions
  • Optimize value proposition and commercial model to ensure portfolio/strategy fit with potential partners

For established businesses:

  • Integrate traditional and novel commercial and customer engagement models
Jan 2020 - Dec 2022
2 years

Customer Powerhouse Lead Global Therapeutic Areas

Bayer AG

Leading a 20+ team of Marketing & Medical Transformation Experts, Data Scientists and Digital Experts for Bayer's industry-leading digital transformation program across Global BUs Cardiovascular, Ophthalmology, Oncology and Women's Health

Jan 2020 - Dec 2021
2 years

Customer Powerhouse Program Success Lead

Bayer AG

Program design, setup & impact steering for transformation program across 10+ major markets and all Global BUs based on advanced customer impact evaluations, implementing customer-level target setting in BUs in alignment with P&L objectives

Jan 2019 - Dec 2020
2 years

Customer Powerhouse Project Founder & Lead

Bayer AG

  • Pilot transformation project in 7 major markets, aiming at improving customer experience and impact for Xarelto®, largest Bayer Pharma brand
  • Building a 50+ people innovative, agile, cross-functional team from scratch, implementing new ways of working towards organisational agility and rapid transformation
Jan 2016 - Dec 2019
2 years

Global Head of Analytics & Innovation Cardiovascular

Bayer AG

Developing Xarelto® lifecycle indications Global launch/go-to-market strategy, steering of launch performance, strategy & tactics across countries based on customer interaction and adoption data

Jan 2015 - Dec 2017
3 years

Strategy Projects & Chief of Staff Global Strategic Marketing Thrombosis

Bayer AG

Leading cross-functional business development projects such as portfolio strategy and investment evaluations as well as marketing business cases

Summary

- Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots - Improving customer experience & impact - Upgrading business models & value proposition - New ways of working for quicker innovation - Review strategy, objectives and governance to ensure full implementation of business model transformation - Setting up organisations to make agile, data-driven decisions: governance, KPI structure, culture - Evaluate commercial innovation & partnership opportunities - Integration of commercial & customer strategy with existing portfolio Setting up health care businesses for making smart strategic decisions in a world with changing customer expectations and abundant innovation opportunities - Project leadership & strategy consulting: Navigating innovative teams from big ideas to success in market - Partnering: Building partnerships between established and emerging businesses as well as innovative providers for analytics & strategy

Languages

German
Native

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