Martech domain. Structure and lead 5 product squads to support marketing (measurement, creatives, automation, data).
Manage a mix of marketing managers, product managers and analysts. Key focuses:
150M€ annual budget in 2021.
Facebook marketing. Grow a mixed marketing and product team, and lead paid social from ROI of campaigns to automation & long term vision.
Grew and developed a portfolio of websites - corporate pages, job site, trivago magazine. Part of the Martech org.
Offsite & onsite optimisation - US & Canada platforms
CRM, PR, influence management, social media strategy
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