Francisco Baraona - Value Creation Manager

Q: Where is Francisco based?

Francisco is based in Planegg, Germany .

Q: What languages does Francisco speak?

Francisco speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Francisco have?

Francisco has at least 19 years of experience. During this time, Francisco has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 1 year and 5 months . Note that Francisco may not have shared all experience and actually has more experience.

Q: What is Francisco's latest experience?

Francisco's most recent position is Value Creation Manager at Energy Supplier (NDA) .

Q: What companies has Francisco worked for in recent years?

In recent years, Francisco has worked for Energy Supplier (NDA) and Schlafender Hase GmbH .

Q: Which industries is Francisco most experienced in?

Francisco is most experienced in industries like Professional Services , Energy , and Utility Services . Francisco also has some experience in Manufacturing , Real Estate , and Tourism and Hospitality .

Q: Which business areas is Francisco most experienced in?

Francisco is most experienced in business areas like Information Technology (IT) , Project Management , and Strategy and Planning . Francisco also has some experience in Operations , Sales , and Finance .

Q: Which industries has Francisco worked in recently?

Francisco has recently worked in industries like Energy and Professional Services .

Q: Which business areas has Francisco worked in recently?

Francisco has recently worked in business areas like Sales , Customer Service , and Marketing .

Recommended expert

Planegg, Germany

Experience

Apr 2025 - Present

11 months

Value Creation Manager

Energy Supplier (NDA)

Implemented optimized management control and PowerBI solutions for the Power and Gas departments
Perform a value chain analysis and create a business case with three scenarios and a value creation roadmap

Nov 2023 - Mar 2025

1 year 5 months

Executive Vice President, B2B

Energy Supplier (NDA)

Operational vacancy cover
Transformational driver of the entire B2B sales and operations area
Value chain analysis of the B2B sector; development and implementation of an action plan, including risk management and a new energy procurement strategy
Developed a comprehensive business plan to underpin a profitable growth roadmap

Nov 2021 - Sep 2023

1 year 11 months

Co-CEO

Schlafender Hase GmbH

Design and initiation of a strategic growth roadmap to enter new growth markets
Implementation of a new B2B marketing and sales approach, processes, commercial and legal templates, and CRM tool implementation
Set up of customer success department approach, processes, and CRM tool
Sales revenue +25% year on year, EBITDA +31%, FTE +33%

Jun 2020 - Nov 2020

6 months

COO

Discovergy GmbH

Review of the business plan and conception of an action plan to achieve objectives
Streamlining of the operational control and planning instruments
Re-prioritization of all ongoing projects according to the action plan

Jun 2019 - Feb 2020

9 months

CEO

maihiro products GmbH

Independent SaaS company established (carve-out)

Mar 2017 - Apr 2019

2 years 2 months

CEO

skytron energy GmbH

Company formed as a group carve-out
A new SaaS and international business model has been created and put into practice
SaaS turnover +25% year on year
Market entry strategies and formation of domestic enterprises in the United States and Japan
Building a global sales and service network
Global M&A buy-and-build strategy management
Production depth has reduced by 40%
The company was sold to a US competitor

Jun 2013 - Feb 2017

3 years 9 months

Global Head of Enterprise IT Security

TÜV SÜD Management Service

Transformation of an existing certification unit into a global and digital business unit
Revenue improvement of +13%
Set up and management of a global M&A buy & build strategy

Nov 2010 - Jun 2013

2 years 8 months

Assistant to the Group Executive Board

TÜV SÜD AG Management Holding

Project manager for the execution of the global CFO and value creation agenda
Management of a worldwide operational excellence program, EBITDA increased by €10 mn.

Oct 2008 - Sep 2010

2 years

Manager Finance & Projects

Arabella Hospitality Group GmbH & Co. KG

Direct advice to the entrepreneurial family
Management of a worldwide operational excellence program, EBITDA increased by €2 mn.
Implementing a group-wide IT management ITIL/SLA, EBITDA increased by €2 mn.

Nov 2005 - Sep 2008

2 years 11 months

Interim Manager Director Operations

Dr. Schmidt GmbH

Digital production strategy conceptualized and implemented
Capacity utilization increased by 28%, EBITDA increased by €2 mn.

Nov 2005 - Sep 2008

2 years 11 months

Subproject Manager Strategic Purchasing

energy engineering company

Worldwide purchasing strategy for cast and forged parts developed and implemented

Nov 2005 - Sep 2008

2 years 11 months

Project Employee Material cost optimization

real estate company

Nov 2005 - Sep 2008

2 years 11 months

Project Manager IT-cost-optimization

utility company

Benchmark and potential analysis (based on ITIL) of IT services analysed and executed, EBITDA increased by €4 mn.

Jan 2005 - Dec 2005

1 year

Consultant

4C Solutions AG

Evaluation of a business intelligence interface to SAP R/3

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (8 years), Energy (7 years), Utilities (3.5 years), Manufacturing (3 years), Real Estate (3 years), and Tourism (2 years).

Professional Services

Energy

Utilities

Manufacturing

Real Estate

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (11.5 years), Strategy (8 years), Project Management (8 years), Operations (7 years), Sales (5.5 years), and Finance (4.5 years).

Information Technology

Strategy

Project Management

Operations

Sales

Finance

Summary

Francisco Baraona is a seasoned C-level executive and interim manager, recognized for his demonstrated expertise in generating value by leading the transformation of technology-driven production and service organizations. His industry focus spans energy and software/SaaS, where he has repeatedly delivered scalable operational structures and digital transformation outcomes. His work centers on operational excellence, end-to-end process optimization, digital transformation (ERP, KPI/BI systems, automation), and building scalable frameworks for profitable growth.

Francisco combines deep technical and operational/ financial expertise with modern leadership, process excellence, and digital transformation capabilities. This makes him particularly well-suited for companies in the energy and software/SaaS sectors seeking to scale their operations and professionalize organizational structures.

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 1997 - Oct 2004

Humboldt-Universität zu Berlin

Diploma in Economics · Economics · Berlin, Germany

Aloisiuskolleg

High School Diploma · Bonn, Germany

Profile

Created

January 2026

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Francisco based?

Francisco is based in Planegg, Germany.

What languages does Francisco speak?

Francisco speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Francisco have?

Francisco has at least 19 years of experience. During this time, Francisco has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 1 year and 5 months. Note that Francisco may not have shared all experience and actually has more experience.

What roles would Francisco be best suited for?

Based on recent experience, Francisco would be well-suited for roles such as: Value Creation Manager, Executive Vice President, B2B, Co-CEO.

What is Francisco's latest experience?

Francisco's most recent position is Value Creation Manager at Energy Supplier (NDA).

What companies has Francisco worked for in recent years?

In recent years, Francisco has worked for Energy Supplier (NDA) and Schlafender Hase GmbH.

Which industries is Francisco most experienced in?

Francisco is most experienced in industries like Professional Services, Energy, and Utility Services. Francisco also has some experience in Manufacturing, Real Estate, and Tourism and Hospitality.

Which business areas is Francisco most experienced in?

Francisco is most experienced in business areas like Information Technology (IT), Project Management, and Strategy and Planning. Francisco also has some experience in Operations, Sales, and Finance.

Which industries has Francisco worked in recently?

Francisco has recently worked in industries like Energy and Professional Services.

Which business areas has Francisco worked in recently?

Francisco has recently worked in business areas like Sales, Customer Service, and Marketing.

What is Francisco's education?

Francisco attended Humboldt-Universität zu Berlin for Economics.

What is the availability of Francisco?

Francisco is immediately available full-time for suitable projects.

What is the rate of Francisco?

Francisco's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.