Francisco Baraona

Value Creation Manager

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Planegg, Germany

Experience

Apr 2025 - Present
10 months

Value Creation Manager

Energy Supplier (NDA)

  • Implemented optimized management control and PowerBI solutions for the Power and Gas departments
  • Perform a value chain analysis and create a business case with three scenarios and a value creation roadmap
Nov 2023 - Mar 2025
1 year 5 months

Executive Vice President, B2B

Energy Supplier (NDA)

  • Operational vacancy cover
  • Transformational driver of the entire B2B sales and operations area
  • Value chain analysis of the B2B sector; development and implementation of an action plan, including risk management and a new energy procurement strategy
  • Developed a comprehensive business plan to underpin a profitable growth roadmap
Nov 2021 - Sep 2023
1 year 11 months

Co-CEO

Schlafender Hase GmbH

  • Design and initiation of a strategic growth roadmap to enter new growth markets
  • Implementation of a new B2B marketing and sales approach, processes, commercial and legal templates, and CRM tool implementation
  • Set up of customer success department approach, processes, and CRM tool
  • Sales revenue +25% year on year, EBITDA +31%, FTE +33%
Jun 2020 - Nov 2020
6 months

COO

Discovergy GmbH

  • Review of the business plan and conception of an action plan to achieve objectives
  • Streamlining of the operational control and planning instruments
  • Re-prioritization of all ongoing projects according to the action plan
Jun 2019 - Feb 2020
9 months

CEO

maihiro products GmbH

  • Independent SaaS company established (carve-out)
Mar 2017 - Apr 2019
2 years 2 months

CEO

skytron energy GmbH

  • Company formed as a group carve-out
  • A new SaaS and international business model has been created and put into practice
  • SaaS turnover +25% year on year
  • Market entry strategies and formation of domestic enterprises in the United States and Japan
  • Building a global sales and service network
  • Global M&A buy-and-build strategy management
  • Production depth has reduced by 40%
  • The company was sold to a US competitor
Jun 2013 - Feb 2017
3 years 9 months

Global Head of Enterprise IT Security

TÜV SÜD Management Service

  • Transformation of an existing certification unit into a global and digital business unit
  • Revenue improvement of +13%
  • Set up and management of a global M&A buy & build strategy
Nov 2010 - Jun 2013
2 years 8 months

Assistant to the Group Executive Board

TÜV SÜD AG Management Holding

  • Project manager for the execution of the global CFO and value creation agenda
  • Management of a worldwide operational excellence program, EBITDA increased by €10 mn.
Oct 2008 - Sep 2010
2 years

Manager Finance & Projects

Arabella Hospitality Group GmbH & Co. KG

  • Direct advice to the entrepreneurial family
  • Management of a worldwide operational excellence program, EBITDA increased by €2 mn.
  • Implementing a group-wide IT management ITIL/SLA, EBITDA increased by €2 mn.
Nov 2005 - Sep 2008
2 years 11 months

Interim Manager Director Operations

Dr. Schmidt GmbH

  • Digital production strategy conceptualized and implemented
  • Capacity utilization increased by 28%, EBITDA increased by €2 mn.
Nov 2005 - Sep 2008
2 years 11 months

Subproject Manager Strategic Purchasing

energy engineering company

  • Worldwide purchasing strategy for cast and forged parts developed and implemented
Nov 2005 - Sep 2008
2 years 11 months

Project Employee Material cost optimization

real estate company

Nov 2005 - Sep 2008
2 years 11 months

Project Manager IT-cost-optimization

utility company

  • Benchmark and potential analysis (based on ITIL) of IT services analysed and executed, EBITDA increased by €4 mn.
Jan 2005 - Dec 2005
1 year

Consultant

4C Solutions AG

  • Evaluation of a business intelligence interface to SAP R/3

Summary

Francisco Baraona is a seasoned C-level executive and interim manager, recognized for his demonstrated expertise in generating value by leading the transformation of technology-driven production and service organizations. His industry focus spans energy and software/SaaS, where he has repeatedly delivered scalable operational structures and digital transformation outcomes. His work centers on operational excellence, end-to-end process optimization, digital transformation (ERP, KPI/BI systems, automation), and building scalable frameworks for profitable growth.

Francisco combines deep technical and operational/ financial expertise with modern leadership, process excellence, and digital transformation capabilities. This makes him particularly well-suited for companies in the energy and software/SaaS sectors seeking to scale their operations and professionalize organizational structures.

Languages

German
Native
English
Advanced
Spanish
Advanced

Education

Oct 1997 - Oct 2004

Humboldt-Universität zu Berlin

Diploma in Economics · Economics · Berlin, Germany

Aloisiuskolleg

German high school diploma · Bonn, Germany

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