Diana Morozova
Product Manager – Analytics, AI & LLM
Experience
Product Manager – Analytics, AI & LLM
TrustYou
- Led the vision, strategy, and roadmap for the Analytics and Data Visualization module of a Reputation Management platform for hotels, restaurants, and points of interest, resulting in increased user engagement.
- Conducted 10-15 experiments and A/B tests per month to validate hypotheses through user feedback and data-driven insights to improve adoption, engagement and iteratively enhance product features.
- Defined product specifications with clear requirements (Jobs to Be Done, user stories), user flows, and AI-generated prototypes, while establishing accuracy, precision, and recall benchmarks for LLM models.
- Collaborated with the product trio to apply web scraping, embedded BI, and RAG techniques, enhancing sentiment analysis and expanding the product into new verticals (restaurants, points of interest).
- Developed go-to-market strategies and utilized Ring Deployment framework to launch product features.
- Applied the WSJF framework to manage the product backlog, ensuring development efforts aligned with business goals and stakeholder priorities.
- Effectively communicated product strategy and results to C-level executives, securing buy-in for critical initiatives.
- Employed Opportunity Solution Tree model to identify opportunities, refining product strategy accordingly.
Product Manager – Payments & E-commerce
NIC Soft
- Led web and mobile (Android and iOS) development for an e-commerce marketplace connecting buyers and suppliers of precious metals, launching features that accelerated the volume of metals sold on the platform.
- Managed product roadmap and prioritization using Productboard, Metabase, and Mixpanel to track KPIs and align development efforts with business needs.
- Applied the RICE framework to ensure that product development remained customer-centric and focused on high-impact features.
Product Manager – FinTech, Digital Banking & IoT
MTS Group
- Launched credit card products bundled with life insurance and integrated loyalty programs.
- Delivered a subscription-based mobile application (Android and iOS) enabling real-time location tracking for parents, increasing user acquisition, engagement and retention.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (6 years), Tourism (3.5 years), Banking and Finance (2.5 years), Insurance (2.5 years), and Telecommunication (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (8 years), Business Intelligence (6 years), and Marketing (3.5 years).
Summary
Product manager with 8+ years of experience leading cross-functional teams to deliver customer-centric solutions. Skilled in aligning product roadmaps with business goals. Extensive experience collaborating with C-level management and key stakeholders to drive strategic initiatives.
Key Achievements: Increased monthly active Analytics users by 9% at TrustYou within one year by leveraging AI-driven sentiment analysis and expanding into new verticals. Achieved 11% revenue growth at NIC Soft within one year by introducing features for an e-commerce marketplace that increased the volume of metals sold on the platform. Expanded MTS Group’s card portfolio by 7% in one year by launching new credit card products.
Skills
Rag
Roadmap Prioritization
Product Lifecycle Management
User Research
Cross-functional Collaborations
Api
Lovable
Claude
Mixpanel
Ga4
Metabase
Productboard
Optimizely
Hotjar
Airtable
Miro
Figma
Jira
Slack
Languages
Education
Moscow Institute of Physics and Technology
Master's degree · Applied Mathematics and Physics · Dolgoprudny, Russian Federation
Certifications & licenses
Mobile Product Management Certification
Product Led Fundamentals
Professional Product Owner (PSPO I)
Profile
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