Augusto Minatta
Managing Director/Co-Founder
Experience
Managing Director/Co-Founder
Merx GmbH
- Responsible for data analytics and marketing/sales.
- This is a part-time job (1-2 days a week).
Principal Consultant
Aviense
- Managed several projects for banking and insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants.
- Responsible for training and development.
Chief Product Officer
The List
- Managed a team of ~10: data scientist, tech product owner, product designer, engineers.
- Launched a new tech platform/product.
- Areas of work included product development (web, mobile app, backend), financial steering (reporting, cash, planning), operations (customer service, payment), performance/unpaid marketing (A/B testing, tracking, ROI steering), BI.
Freelance Interim Manager (Director of Marketing Data & Analytics)
Zalando SE
- Managed a team of ~40 professionals, including an in-house tech team, responsible for measuring marketing performance (ROI) and automating campaigns.
- Activities included building a new attribution model, running A/B tests, setting up a media-mix model, ROI calculation, automation of campaign steering.
Freelance Business Consultant
Self-employed
- Managed several projects on a freelance basis, including a 12-month online marketing project to develop and implement a comprehensive performance measurement system (tracking, testing, digital attribution) and ROI-based marketing steering for a large e-commerce player in the European market.
- Supported long-term planning (2030) of the distribution network of a large European logistics player.
Director of Business Development
Bamilo
- Managed several projects including setting up planning processes for marketing campaigns and logistic planning, data analysis.
- Implemented a comprehensive program to improve performance of the customer care department.
- Established fraud prevention tools and processes.
Head of Strategic Planning and Forecasting
Zalando SE
- Built up planning/forecasting department, including hiring and training of 15 professionals.
- Improved planning precision and established planning/budgeting process.
- Coordinated supply chain management to ensure alignment across functions and departments.
- Contributed to logistic strategy.
Volunteer Teacher
Ecole Secondaire de Nyakinama
- Taught mathematics in a secondary school.
Consultant/Engagement Manager
McKinsey & Company Inc.
- Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position.
- Focused on financial services and public sector clients.
Research Assistant
Ruhr-Universität Bochum
- Conducted research in algebraic and differential topology at the Chair for Algebraic Topology of Prof. Dr. Gerd Laures.
- Organized student tutorials, seminars, and classes.
Teaching Assistant
Heidelberg University
- Organized student tutorials.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (9 years), Government and Administration (7 years), Information Technology (6 years), Retail (5.5 years), Professional Services (5 years), and Education (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (12 years), Business Intelligence (9 years), Marketing (9 years), Sales (5 years), Supply Chain Management (4 years), and Operations (4 years).
Skills
E-commerce (Fashion)
Consulting
Property & Casualty/life Insurance
Agile Transformation
Product Management (Technology)
Online Marketing
Data Analysis/data Science
Planning And Forecasting
Project Management
Interim Management
Strategic Supply Chain Management
Strategy
Languages
Education
Heidelberg University
PhD in Mathematics, algebraic and differential topology · Mathematics · Heidelberg, Germany · magna cum laude
University of Milan
Diploma in Mathematics · Mathematics · Milan, Italy · 110/110 summa cum laude
P. Nervi State Scientific High School
Scientific High School Diploma · Morbegno, Italy · 58/60
Profile
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