Augusto Minatta

Managing Director/Co-Founder

Ludwigsburg, Germany

Experience

May 2021 - Present
4 years 3 months
Ludwigsburg, Germany

Managing Director/Co-Founder

Merx GmbH

  • Responsible for data analytics and marketing/sales.
  • This is a part-time job (1-2 days a week).
Jul 2019 - Oct 2021
2 years 4 months
Dubai, United Arab Emirates

Principal Consultant

Aviense

  • Managed several projects for banking/insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants for Aviense.
  • Responsible for training/development.
Apr 2018 - Apr 2019
1 year 1 month
Lisbon, Portugal

Chief Product Officer

The List

  • Managed a team of ~10: data scientist, tech product owner, product designer, engineers.
  • Launched a new tech platform/product.
  • Product development (web, mobile app, backend).
  • Financial steering (reporting, cash, planning).
  • Operations (customer service, payment).
  • Performance/ unpaid marketing (A/B testing, tracking, ROI steering).
  • BI.
Jul 2017 - Mar 2018
9 months
Berlin, Germany

Freelance Interim Manager (Director of Marketing Data & Analytics)

Zalando SE

  • Managed a team of ~40 professionals, including an own tech team, responsible for measuring marketing performance (ROI) and automating campaigns.
  • Building a new attribution model.
  • Running A/B tests.
  • Setting up a media-mix model.
  • ROI calculation.
  • Automation of campaign steering.
Feb 2016 - Jun 2017
1 year 5 months
Berlin, Germany

Freelance Business Consultant

  • Managed several projects on a freelance base, including a 12-month project in online marketing, developing and implementing a comprehensive performance measurement system (tracking, testing, digital attribution) and RoI-based marketing steering for a large e-commerce player in the European market.
  • Support for long-term planning (2030) of the distribution network of a large European logistics player.
May 2015 - Jan 2016
9 months
Tehran, Iran, Islamic Republic of

Director of Business Development

Bamilo

  • Setting up planning process for marketing campaigns and logistic planning.
  • Data analysis.
  • A comprehensive program to improve performance of customer care department.
  • Establishing fraud prevention tools and processes.
Feb 2012 - Dec 2015
2 years 11 months

Head of Strategic Planning and Forecasting

Zalando SE

  • Built up planning/forecasting department at Zalando SE (including hiring and training of 15 professionals).
  • Improved planning precision.
  • Established planning/budgeting process.
  • Coordinated supply chain management to ensure alignment across functions and departments.
  • Contributed to logistic strategy.
Jan 2009 - Feb 2009
2 months
Ruhengeri, Rwanda

Voluntary Work

Ecole Secondaire de Nyakinama

  • Taught mathematics in a secondary school.
Feb 2005 - Dec 2011
6 years 11 months
Frankfurt, Germany

Consultant/Engagement Manager

McKinsey & Company Inc.

  • Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position.
  • Focused on financial service and public sector clients.
Jan 2003 - Dec 2004
2 years
Bochum, Germany

Research Assistant

Ruhr-Universität Bochum

  • Research Assistant at the Chair for algebraic topology of Prof. Dr. Gerd Laures.
  • Research in the field of algebraic and differential topology.
  • Organization of student tutorials, seminars, and classes.
Jan 1999 - Dec 2004
4 years
Heidelberg, Germany

Teaching Assistant

Universität Heidelberg

  • Organization of student tutorials.

Languages

Italian
Native
English
Advanced
German
Advanced
Persian
Intermediate

Education

Oct 2000 - Jun 2004

Universität Heidelberg

PhD · Mathematics · Heidelberg, Germany

Oct 1994 - Jun 1999

Università degli Studi di Milano

Diploma in Mathematics · Mathematics · Milan, Italy · 110/110 summa cum laude

Oct 1989 - Jun 1994

Liceo Scientifico Statale P. Nervi

Scientific High School Diploma · Morbegno, Italy · 58/60