Augusto Minatta - Managing Director/Co-Founder

Recommended expert

Ludwigsburg, Germany

Experience

May 2021 - Present

4 years 9 months

Ludwigsburg, Germany

Managing Director/Co-Founder

Merx GmbH

Responsible for data analytics and marketing/sales.
This is a part-time job (1-2 days a week).

Jul 2019 - Oct 2021

2 years 4 months

Principal Consultant

Aviense

Managed several projects for banking and insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants.
Responsible for training and development.

Apr 2018 - Apr 2019

1 year 1 month

Lisbon, Portugal

Chief Product Officer

The List

Managed a team of ~10: data scientist, tech product owner, product designer, engineers.
Launched a new tech platform/product.
Areas of work included product development (web, mobile app, backend), financial steering (reporting, cash, planning), operations (customer service, payment), performance/unpaid marketing (A/B testing, tracking, ROI steering), BI.

Jul 2017 - Mar 2018

9 months

Berlin, Germany

Freelance Interim Manager (Director of Marketing Data & Analytics)

Zalando SE

Managed a team of ~40 professionals, including an in-house tech team, responsible for measuring marketing performance (ROI) and automating campaigns.
Activities included building a new attribution model, running A/B tests, setting up a media-mix model, ROI calculation, automation of campaign steering.

Feb 2016 - Jun 2017

1 year 5 months

Berlin, Germany

Freelance Business Consultant

Self-employed

Managed several projects on a freelance basis, including a 12-month online marketing project to develop and implement a comprehensive performance measurement system (tracking, testing, digital attribution) and ROI-based marketing steering for a large e-commerce player in the European market.
Supported long-term planning (2030) of the distribution network of a large European logistics player.

May 2015 - Jan 2016

9 months

Tehran, Iran, Islamic Republic of

Director of Business Development

Bamilo

Managed several projects including setting up planning processes for marketing campaigns and logistic planning, data analysis.
Implemented a comprehensive program to improve performance of the customer care department.
Established fraud prevention tools and processes.

Feb 2012 - Dec 2014

2 years 11 months

Berlin, Germany

Head of Strategic Planning and Forecasting

Zalando SE

Built up planning/forecasting department, including hiring and training of 15 professionals.
Improved planning precision and established planning/budgeting process.
Coordinated supply chain management to ensure alignment across functions and departments.
Contributed to logistic strategy.

Jan 2009 - Feb 2009

2 months

Ruhengeri, Rwanda

Volunteer Teacher

Ecole Secondaire de Nyakinama

Taught mathematics in a secondary school.

Feb 2005 - Dec 2011

6 years 11 months

Frankfurt, Germany

Consultant/Engagement Manager

McKinsey & Company Inc.

Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position.
Focused on financial services and public sector clients.

Jan 2003 - Dec 2004

2 years

Bochum, Germany

Research Assistant

Ruhr-Universität Bochum

Conducted research in algebraic and differential topology at the Chair for Algebraic Topology of Prof. Dr. Gerd Laures.
Organized student tutorials, seminars, and classes.

Jan 2000 - Dec 2003

4 years

Heidelberg, Germany