Augusto Aminatta

Managing Director/Co-Founder | Principal Consultant, Aviense

Augusto Aminatta
Berlin, Germany

Experience

May 2021 - Present
3 years 10 months
Ludwigsburg, Germany

Managing Director/Co-Founder

Merx GmbH

Responsible for data analytics and marketing/sales. This is a part-time job (1-2 days a week).

Jul 2019 - Oct 2021
2 years 4 months
Dubai, United Arab Emirates

Principal Consultant

Aviense

Managed several projects for banking/insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants for Aviense. Responsible for training/development.

Apr 2018 - Apr 2019
1 year 1 month
Lisbon, Portugal

Chief Product Officer

The List

  • Managed a team of ~10: data scientist, tech product owner, product designer, engineers
  • Launched a new tech platform/product
  • Areas of work included: product development (web, mobile app, backend), financial steering (reporting, cash, planning), operations (customer service, payment), performance/ unpaid marketing (A/B testing, tracking, ROI steering), BI
Jul 2017 - Mar 2018
9 months
Berlin, Germany

Freelance Interim Manager (Director of Marketing Data & Analytics)

Zalando SE

  • Managed a team of ~40 professionals, including an own tech team
  • Responsible for measuring marketing performance (ROI) and automating campaigns
  • Activities included: building a new attribution model, running A/B tests, setting up a media-mix model, ROI calculation, automation of campaign steering
Feb 2016 - Jun 2017
1 year 5 months
Berlin, Germany

Freelance Business Consultant

  • Managed several projects on a freelance base
  • 12-month project in online marketing, developing and implementing a comprehensive performance measurement system (tracking, testing, digital attribution) and RoI-based marketing steering for a large e-commerce player in the European market
  • Support for long-term planning (2030) of the distribution network of a large European logistics player
May 2015 - Jan 2016
9 months
Tehran, Iran, Islamic Republic of

Director of Business Development

Bamilo

Managed several projects including:

  • Setting up planning process for marketing campaigns and logistic planning
  • Data analysis
  • A comprehensive program to improve performance of customer care department
  • Establishing fraud prevention tools and processes
Feb 2012 - Dec 2015
2 years 11 months
Germany

Head of Strategic Planning and Forecasting

Zalando SE

  • Built up planning/forecasting department at Zalando SE (including hiring and training of 15 professionals)
  • Improved planning precision
  • Established planning/budgeting process
  • Coordinated supply chain management to ensure alignment across functions and departments
  • Contributed to logistic strategy
Jan 2009 - Feb 2009
2 months
Ruhengeri, Rwanda

Voluntary work

Ecole Secondaire de Nyakinama

Taught mathematics in a secondary school.

Feb 2005 - Dec 2011
6 years 11 months
Berlin, Germany

Consultant/Engagement Manager

McKinsey & Company Inc.

Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position. Focused on financial service and public sector clients.

Jan 2003 - Dec 2004
2 years
Bochum, Germany

Research Assistant

Ruhr-Universität Bochum

Research Assistant at the Chair for algebraic topology of Prof. Dr. Gerd Laures. Research in the field of algebraic and differential topology and organization of student tutorials, seminars, and classes.

Jan 1999 - Dec 2004
4 years
Heidelberg, Germany

Teaching Assistant

Universität Heidelberg

Organization of student tutorials.

Summary

Passionate about developing and implementing fully automated, scalable, digital marketing products for e-commerce companies. - Agile transformation - Product management (technology) - Online marketing - Data analysis/data science - Planning and forecasting - Project management - Interim management - Strategic supply chain management - Strategy.

Languages

Italian
Native
English
Advanced
German
Advanced
Persian
Intermediate

Education

Oct 2000 - Jun 2004

Universität Heidelberg

PhD in Mathematics (magna cum laude) · Mathematics · Heidelberg, Germany

Oct 1994 - Jun 1999

Universitá degli Studi di Milano

Diploma in Mathematics (110/110 summa cum laude) · Mathematics · Milan, Italy

Oct 1989 - Jun 1994

Liceo Scientifico Statale "P. Nervi"

Maturitá Scientifica (58/60) · Morbegno, Italy

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