Augusto Minatta
Managing Director/Co-Founder
Experience
May 2021 - Present
4 years 3 months Ludwigsburg, Germany
Managing Director/Co-Founder
Merx GmbH
- Responsible for data analytics and marketing/sales.
- This is a part-time job (1-2 days a week).
Jul 2019 - Oct 2021
2 years 4 months Dubai, United Arab Emirates
Principal Consultant
Aviense
- Managed several projects for banking/insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants for Aviense.
- Responsible for training/development.
Apr 2018 - Apr 2019
1 year 1 month Lisbon, Portugal
Chief Product Officer
The List
- Managed a team of ~10: data scientist, tech product owner, product designer, engineers.
- Launched a new tech platform/product.
- Product development (web, mobile app, backend).
- Financial steering (reporting, cash, planning).
- Operations (customer service, payment).
- Performance/ unpaid marketing (A/B testing, tracking, ROI steering).
- BI.
Jul 2017 - Mar 2018
9 months Berlin, Germany
Freelance Interim Manager (Director of Marketing Data & Analytics)
Zalando SE
- Managed a team of ~40 professionals, including an own tech team, responsible for measuring marketing performance (ROI) and automating campaigns.
- Building a new attribution model.
- Running A/B tests.
- Setting up a media-mix model.
- ROI calculation.
- Automation of campaign steering.
Feb 2016 - Jun 2017
1 year 5 months Berlin, Germany
Freelance Business Consultant
- Managed several projects on a freelance base, including a 12-month project in online marketing, developing and implementing a comprehensive performance measurement system (tracking, testing, digital attribution) and RoI-based marketing steering for a large e-commerce player in the European market.
- Support for long-term planning (2030) of the distribution network of a large European logistics player.
May 2015 - Jan 2016
9 months Tehran, Iran, Islamic Republic of
Director of Business Development
Bamilo
- Setting up planning process for marketing campaigns and logistic planning.
- Data analysis.
- A comprehensive program to improve performance of customer care department.
- Establishing fraud prevention tools and processes.
Feb 2012 - Dec 2015
2 years 11 monthsHead of Strategic Planning and Forecasting
Zalando SE
- Built up planning/forecasting department at Zalando SE (including hiring and training of 15 professionals).
- Improved planning precision.
- Established planning/budgeting process.
- Coordinated supply chain management to ensure alignment across functions and departments.
- Contributed to logistic strategy.
Jan 2009 - Feb 2009
2 months Ruhengeri, Rwanda
Voluntary Work
Ecole Secondaire de Nyakinama
- Taught mathematics in a secondary school.
Feb 2005 - Dec 2011
6 years 11 months Frankfurt, Germany
Consultant/Engagement Manager
McKinsey & Company Inc.
- Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position.
- Focused on financial service and public sector clients.
Jan 2003 - Dec 2004
2 years Bochum, Germany
Research Assistant
Ruhr-Universität Bochum
- Research Assistant at the Chair for algebraic topology of Prof. Dr. Gerd Laures.
- Research in the field of algebraic and differential topology.
- Organization of student tutorials, seminars, and classes.
Jan 1999 - Dec 2004
4 years Heidelberg, Germany
Teaching Assistant
Universität Heidelberg
- Organization of student tutorials.
Languages
Italian
Native
English
Advanced
German
Advanced
Persian
Intermediate
Education
Oct 2000 - Jun 2004
Universität Heidelberg
PhD · Mathematics · Heidelberg, Germany
Oct 1994 - Jun 1999
Università degli Studi di Milano
Diploma in Mathematics · Mathematics · Milan, Italy · 110/110 summa cum laude
Oct 1989 - Jun 1994
Liceo Scientifico Statale P. Nervi
Scientific High School Diploma · Morbegno, Italy · 58/60
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