Sales Director

• Development of sales strategy and sales team structure for EMEA
• Acquisition and quotation lead for new global business

Toyota – revenue > 200 Mio. Euro

• Quotation for new business and handling of all commercial aspects for running development projects
• Execution of sales planning an opportunity tracking process
• Market analysis and strategy development for Japanese OEMs

Sales and Portfolio Strategy, Babenhausen (02/2013 – 09/2013):

• Project Lead: book "111 Years of Speedometer"
• Execution of strategy process across all departments; development of BU ID strategy for customer, product, manufacturing and HR

Center of Competence Display, Babenhausen (10/2011 – 05/2012):

• Project Lead: global innovation project "Curved Touch Display"
• Market Research (competition, display technologies and trends)
• Focus group analysis for global study "Outlook on 10 years HMI"

Business Administration focus on Strategy and Marketing

Product Marketing for Segment M2S and Dacia cars:

• Competitor analysis for Segment M2S (luxury big family cars)
• Product launch of the Dacia Sandero and feasibility analysis for further prospective vehicle models

Diploma Thesis: Product Placement – Chances and limits displayed at the example of the automotive industry

• Automotive Sales (B2B & B2C); preparation and analysis of KPI and market data to support management decisions
• Customer relationship management and development and execution of marketing campaigns and promotional events

Work as translator at trade fairs