Maria Yarandaykina
Vice President Performance Marketing
Erfahrungen
Juni 2024 - Dez. 2024
7 Monaten Nürnberg, Deutschland
HybridInterim Director B2B Marketing
immowelt GmbH
Feb. 2023 - Juli 2023
6 Monaten Berlin, Deutschland
Interim VP of Performance Marketing
McMakler GmbH
- Team management
- Responsibility for all online and offline activities
- 7-digit monthly budget planning and management
- Business plan forecasting
- Attribution & MMM project management
Apr. 2022 - März 2023
1 Jahr Essen, Deutschland
Interim Head of Marketing
Objego GmbH
- Interim management of the team
- OKR planning
- Budget planning
- Data tracking concept development
Feb. 2020 - Bis heute
5 Jahren 3 Monaten Berlin, Deutschland
Independent Marketing Consultant
Self-employed
- Full-Stack Marketer
- Marketing Strategy development & Analytics
- Full Marketing setup and management (SEA, SEO, Facebook, Email)
- Team leading and coaching
- A/B testing, Landing Pages, Facebook Bots, Tracking, etc.
- Clients from various industries (E-commerce, Fitness, MedTech, SAAS, B2B, FoodTech, etc.)
März 2018 - Jan. 2020
1 Jahr 11 Monaten Berlin, Deutschland
Head of Performance Marketing
Wunderflats GmbH
- Building & leading Marketing Team
- Marketing Analytics
- Marketing Strategy
- SEA, SEO, Facebook, Email, Affiliate
Okt. 2017 - Feb. 2018
5 Monaten Berlin, Deutschland
Global Head of Social Marketing
FCG Germany GmbH
Consulting and managing the local marketing teams in terms of Facebook and Social Media marketing in the following markets: Nigeria, Turkey, Mexico, Chile, Pakistan, Indonesia
März 2017 - Sept. 2017
7 Monaten Berlin, Deutschland
Senior Marketing Manager
Klickrent / Z Lab GmbH
- Setting up all Marketing tracking and reporting for all Z Lab ventures (klickrent, maschinator, Z Lab)
- Managing all Performance Marketing campaigns
- Managing social media channels of ventures
- Supporting team members in SEO, content and email activities
- Cooperating with POs, providing data analysis for further product improvements
Sept. 2016 - Feb. 2017
6 Monaten Berlin, Deutschland
Senior Marketing Manager
Carspring Services GmbH
- Managing SEA, GDN, FB Ads, Smartly, Criteo
- Budget distribution, Reporting
- Social Media management
- Controlling offline marketing activities, as well as TV
- Leading the marketing team and training interns in Berlin and London
Apr. 2015 - Aug. 2016
1 Jahr 5 Monaten Berlin, Deutschland
Marketing Manager
Trade Machines FI GmbH
- Email Marketing Management, A/B testing, optimization, partner relations
- Google AdWords, BingAds, management of external providers
- Social Media, marketing of Crowdfunding campaign
Mai 2014 - Apr. 2015
1 Jahr Berlin, Deutschland
Online Marketing and Business Development
Trade Machines FI GmbH
- SEM, Google AdWords, Bing Ads, Email Marketing, Google Analytics, market research
- Previously: business development, sales, account management
Zusammenfassung
I'm a Full-Stack Marketing Manager with multiple years of experience in various industries: real estate, automotive, construction in both B2B and B2C sides of the business. I have built and coached marketing teams, as well as developed successful marketing strategies. Currently I am focusing on consulting and project based jobs, and I am open for new challenges.
Sprachen
Russisch
Muttersprache
Englisch
Verhandlungssicher
Deutsch
Fortgeschritten
Ausbildung
Sept. 2012 - Dez. 2014
University of Oulu
Master of International Business · International Business Management · Oulu, Finnland
Aug. 2009 - Jan. 2012
University of Nordland
Bachelor of Circumpolar Studies · Circumpolar Studies · Bodø, Norwegen
Sept. 2007 - Juni 2012
Northern Arctic Federal University
Specialist in Linguistics and Cross-Cultural Communication · Linguistics and Cross-Cultural Communication in Business and Tourism · Arkhangelsk, Russische Föderation
Zertifikate & Bescheinigungen
Certified Marketing Analyst (MCP)
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