Facebook (Meta) Ads Campaign Manager

Facebook (Meta) Ads campaign manager and shop optimization

Marketing consultant for new cosmetic product

• Design and implementation of customized SEA strategies for various clients across different industries
• Conducting thorough keyword research and competitive analyses to create effective campaign structures and ad groups
• Creation and optimization of ads to achieve high click-through rates (CTR) and conversion rates (CVR)
• Continuous monitoring and analysis of campaign performance using tools like Google Ads and Google Analytics
• Implementation of A/B tests to test and improve the effectiveness of ad variants, landing pages, and bidding strategies
• Proactive adjustment of budgets and bids to ensure optimal cost efficiency and performance
• Regular reporting to clients on campaign progress, performance, and achieved goals
• Active communication with clients to discuss objectives, expectations, and new opportunities
• Supporting the SEA team in conducting keyword research, ad creation, and reporting
• Managing accounts in Google Ads and Bing Ads
• Conducting competitive analyses and market studies