Rosendo Travieso
VP Product
Experience
Aug 2019 - Jan 2023
3 years 6 months Paris, France
VP Product
Jones Lang Lasalle
- Joined the business to define the product vision and drive the strategy and roadmap. Built a bespoke B2B SaaS Platform across EMEA serving 300+ users, CS & sales teams.
- Defined North Star & performance metrics to deliver across usage, adoption, engagement & revenue growth delivering 40m€ & CSAT 90%.
- Responsible for product discovery and insights. Used continuous discovery outcome-driven opportunity model & actionable insights on user features.
- Digital native and product evangelist / SME across product, sales teams and global industry events and competitions.
- Managed/Coached a team of Product managers, UX designers based in Europe.
Jun 2017 - Aug 2019
2 years 3 months London, United Kingdom
Head of Programmatic Products
Kinetic Worldwide
- Leading the product value proposition and roadmap for Out of Home programmatic planning, trading, and analytics B2B products suite of Out of Home AdTech solutions.
- Responsible for a 16m€+ delivery budget and commercial P&L of the Enterprise SaaS product that delivered £60m in its first year of operation.
- Led the strategy pivot to shift from demographic to behavioural OOH data planning as audience currency and optimised planning for all segments using real-time mobile data.
- Managed a team of product managers and offshore development team in Slovakia. Member of the Senior Leadership Team, reporting to the COO.
Dec 2014 - Oct 2017
2 years 11 months London, United Kingdom
Startup Mentor & Lecturer
Momentum London
- Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
- Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions. Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
Jan 2014 - Dec 2017
4 years London, United Kingdom
Head of Digital Product Management
Unibail Rodamco Westfield
- Product management of a portfolio of digital B2B & B2C retail products and services generating revenues of over £25 million annually across EMEA.
- Conducted competitive market research analysis and product positioning. Identified key opportunities, product persona segmentation & Acorn targeting and personalisation increasing revenue growth by 7%.
- Responsible for the strategic product monetisation programmes delivering additional revenue to our tenants. Reporting to Chief Digital Officer EMEA.
Jan 2010 - Dec 2015
4 years Madrid, Spain
Global Head of Mobile
Telefónica Tech
- Global mobile products and services leader responsible for the vision, design, and deployment of global mobile platforms (PaaS) to manage customers in 20+ countries generating revenues of more than €20m across the global multinational segment P&L (Shadow P&L €680m).
- Managed and coached a large team of product managers (8) including training and OKRs reviews. Supported pre-sales and pitching activities across US, EMEA and APAC.
- Designed and delivered a bespoke product for the automotive industry that allowed seamless roaming data LTE connectivity for OnStar (GMC vehicles outside North America) and Tesla Model S vehicles in Europe (35,000+ vehicles). This service was monetised by Tesla as Premium connectivity in 2018 generating $100m per annum.
Summary
- Strong analytical & data skills.
- Curious, ethical servant leader & agile practitioner.
Languages
English
Advanced
French
Intermediate
Spanish
Intermediate
Education
London School of Economics
LLM · Economics & Law · London, United Kingdom
University of Buenos Aires
LLB · Finance & Law · Buenos Aires, Argentina
Certifications & licenses
Professional UAV Drone Pilot
Similar Freelancers
Discover other experts with similar qualifications and experience