Rosendo Travieso - VP Product

Q: Where is Rosendo based?

Rosendo is based in Paris, France .

Q: What languages does Rosendo speak?

Rosendo speaks the following languages: English (Advanced), Spanish (Intermediate), French (Intermediate) .

Q: How many years of experience does Rosendo have?

Rosendo has at least 12 years of experience. During this time, Rosendo has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 5 months . Note that Rosendo may not have shared all experience and actually has more experience.

Q: What is Rosendo's latest experience?

Rosendo's most recent position is VP Product at Jones Lang Lasalle .

Q: What companies has Rosendo worked for in recent years?

In recent years, Rosendo has worked for Jones Lang Lasalle .

Q: Which industries is Rosendo most experienced in?

Rosendo is most experienced in industries like Real Estate , Retail , and Telecommunication . Rosendo also has some experience in Information Technology (IT) , Professional Services , and Advertising .

Q: Which business areas is Rosendo most experienced in?

Rosendo is most experienced in business areas like Product Development , Strategy and Planning , and Marketing . Rosendo also has some experience in Sales and Project Management .

Q: Which industries has Rosendo worked in recently?

Rosendo has recently worked in industries like Real Estate .

Q: Which business areas has Rosendo worked in recently?

Rosendo has recently worked in business areas like Product Development and Strategy and Planning .

Recommended expert

Paris, France

Experience

Aug 2019 - Jan 2023

3 years 6 months

Paris, France

VP Product

Jones Lang Lasalle

Joined the business to define the product vision and drive the strategy and roadmap.
Built a bespoke B2B SaaS Platform across EMEA serving 300+ users, CS & sales teams.
Defined North Star & performance metrics to deliver across usage, adoption, engagement & revenue growth delivering 40m€ & CSAT 90%.
Responsible for product discovery and insights.
Used continuous discovery outcome-driven opportunity model & actionable insights on user features.
Digital native and product evangelist / SME across product, sales teams and global industry events and competitions.
Managed/Coached a team of Product managers, UX designers based in Europe.
Winner of the EG Tech Award for innovation for JLL NXT Office, 2018.

Jun 2017 - Aug 2019

2 years 3 months

London, United Kingdom

Head of Programmatic Products

Kinetic Worldwide

Leading the product value proposition and roadmap for Out of Home programmatic planning, trading, and analytics B2B products suite of Out of Home AdTech solutions.
Responsible for a 16m€+ delivery budget and commercial P&L of the Enterprise SaaS product that delivered £60m in its first year of operation.
Led the strategy pivot to shift from demographic to behavioural OOH data planning as audience currency and optimised planning for all segments using real-time mobile data.
Managed a team of product managers and offshore development team in Slovakia.
Member of the Senior Leadership Team, reporting to the COO.

Dec 2014 - Oct 2017

2 years 11 months

London, United Kingdom

Startup Mentor & Lecturer

Momentum London

Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions.

Jan 2014 - Dec 2017

4 years

London, United Kingdom

Head of Digital Product Management

Unibail Rodamco Westfield

Product management of a portfolio of digital B2B & B2C retail products and services generating revenues of over £25 million annually across EMEA.
Conducted competitive market research analysis and product positioning.
Identified key opportunities, product persona segmentation & Acorn targeting and personalisation increasing revenue growth by 7%.
Responsible for the strategic product monetisation programmes delivering additional revenue to our tenants.
Reporting to Chief Digital Officer EMEA.
Winner of the Sceptre Innovation Award 2020 for Smart Parking.

Jan 2011 - Dec 2014

4 years

Madrid, Spain

Global Head of Mobile

Telefónica Tech

Global mobile products and services leader responsible for the vision, design, and deployment of global mobile platforms (PaaS) to manage customers in 20+ countries generating revenues of more than €20m across the global multinational segment P&L (Shadow P&L €680m).
Managed and coached a large team of product managers (8) including training and OKRs reviews.
Supported pre-sales and pitching activities across US, EMEA and APAC.
Designed and delivered a bespoke product for the automotive industry that allowed seamless roaming data LTE connectivity for OnStar (GMC vehicles outside North America) and Tesla Model S vehicles in Europe (35,000+ vehicles).
This service was monetised by Tesla as Premium connectivity in 2018 generating $100m per annum.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Real Estate (7.5 years), Retail (4 years), Telecommunication (4 years), Information Technology (3 years), Professional Services (3 years), and Advertising (2 years).

Real Estate

Retail

Telecommunication

Information Technology

Professional Services

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (12 years), Strategy (8 years), Marketing (4 years), Sales (4 years), and Project Management (3 years).

Product Development

Strategy

Marketing

Sales

Project Management

Summary

Senior Data Products Leader with 10+ years’ experience.
Strong analytical & data skills.
Curious, ethical servant leader & agile practitioner.

Skills

Product Leader & Manager
Entrepreneurial 0-1 Mindset
Financial Management
Business Strategy
Detail-oriented & Focused
Client Onboarding
Risk & Mitigation Management
Team Management, Okrs
Agile Software Development
In-life Service Management
Competitive Analysis
Metrics Management
Analytical Skills
P&l Management
B2b Saas
Ux/ui
Data Analysis /Sql/bi
Proptech
Adtech
Retailtech
Telecoms
International Experience
Communication Skills

Languages

English

Advanced

Spanish

Intermediate

French

Intermediate

Education

University of Buenos Aires

LLB · Finance & Law · Buenos Aires, Argentina

London School of Economics

LLM · Economics & Law · London, United Kingdom

Profile

Created

April 2023

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rosendo based?

Rosendo is based in Paris, France.

What languages does Rosendo speak?

Rosendo speaks the following languages: English (Advanced), Spanish (Intermediate), French (Intermediate).

How many years of experience does Rosendo have?

Rosendo has at least 12 years of experience. During this time, Rosendo has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 5 months. Note that Rosendo may not have shared all experience and actually has more experience.

What roles would Rosendo be best suited for?

Based on recent experience, Rosendo would be well-suited for roles such as: VP Product, Head of Programmatic Products, Startup Mentor & Lecturer.

What is Rosendo's latest experience?

Rosendo's most recent position is VP Product at Jones Lang Lasalle.

What companies has Rosendo worked for in recent years?

In recent years, Rosendo has worked for Jones Lang Lasalle.

Which industries is Rosendo most experienced in?

Rosendo is most experienced in industries like Real Estate, Retail, and Telecommunication. Rosendo also has some experience in Information Technology (IT), Professional Services, and Advertising.

Which business areas is Rosendo most experienced in?

Rosendo is most experienced in business areas like Product Development, Strategy and Planning, and Marketing. Rosendo also has some experience in Sales and Project Management.

Which industries has Rosendo worked in recently?

Rosendo has recently worked in industries like Real Estate.

Which business areas has Rosendo worked in recently?

Rosendo has recently worked in business areas like Product Development and Strategy and Planning.

What is Rosendo's education?

Rosendo holds a Master in Economics & Law from London School of Economics and a Bachelor in Finance & Law from University of Buenos Aires.

What is the availability of Rosendo?

Rosendo is immediately available for suitable projects.

What is the rate of Rosendo?

Rosendo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.