Rosendo Travieso - VP Product

Paris, France

Experience

Aug 2019 - Jan 2023

3 years 6 months

Paris, France

Joined the business to define the product vision and drive the strategy and roadmap. Built a bespoke B2B SaaS Platform across EMEA serving 300+ users, CS & sales teams.
Defined North Star & performance metrics to deliver across usage, adoption, engagement & revenue growth delivering 40m€ & CSAT 90%.
Responsible for product discovery and insights. Used continuous discovery outcome-driven opportunity model & actionable insights on user features.
Digital native and product evangelist / SME across product, sales teams and global industry events and competitions.
Managed/Coached a team of Product managers, UX designers based in Europe.

Jun 2017 - Aug 2019

2 years 3 months

London, United Kingdom

Leading the product value proposition and roadmap for Out of Home programmatic planning, trading, and analytics B2B products suite of Out of Home AdTech solutions.
Responsible for a 16m€+ delivery budget and commercial P&L of the Enterprise SaaS product that delivered £60m in its first year of operation.
Led the strategy pivot to shift from demographic to behavioural OOH data planning as audience currency and optimised planning for all segments using real-time mobile data.
Managed a team of product managers and offshore development team in Slovakia. Member of the Senior Leadership Team, reporting to the COO.

Dec 2014 - Oct 2017

2 years 11 months

London, United Kingdom

Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions. Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.

Jan 2014 - Dec 2017

4 years

London, United Kingdom

Product management of a portfolio of digital B2B & B2C retail products and services generating revenues of over £25 million annually across EMEA.
Conducted competitive market research analysis and product positioning. Identified key opportunities, product persona segmentation & Acorn targeting and personalisation increasing revenue growth by 7%.
Responsible for the strategic product monetisation programmes delivering additional revenue to our tenants. Reporting to Chief Digital Officer EMEA.

Jan 2010 - Dec 2015

4 years

Madrid, Spain

Global mobile products and services leader responsible for the vision, design, and deployment of global mobile platforms (PaaS) to manage customers in 20+ countries generating revenues of more than €20m across the global multinational segment P&L (Shadow P&L €680m).
Managed and coached a large team of product managers (8) including training and OKRs reviews. Supported pre-sales and pitching activities across US, EMEA and APAC.
Designed and delivered a bespoke product for the automotive industry that allowed seamless roaming data LTE connectivity for OnStar (GMC vehicles outside North America) and Tesla Model S vehicles in Europe (35,000+ vehicles). This service was monetised by Tesla as Premium connectivity in 2018 generating $100m per annum.