Rosendo Travieso
Chief Product Officer
Experience
VP Product
Jones Lang Lasalle
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Joined the business to define the product vision and drive the strategy and roadmap. Built a bespoke B2B SaaS Platform across EMEA serving 300+ users, CS & sales teams.
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Defined North Star & performance metrics to deliver across usage, adoption, engagement & revenue growth delivering 40m€ & CSAT 90%.
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Responsible for product discovery and insights. Used continuous discovery outcome-driven opportunity model & actionable insights on user features.
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Digital native and product evangelist / SME across product, sales teams and global industry events and competitions.
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Managed/Coached a team of Product managers, UX designers based in Europe.
Head of Programmatic Products
Kinetic Worldwide
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Leading the product value proposition and roadmap for Out of Home programmatic planning, trading, and analytics B2B products suite of Out of Home AdTech solutions.
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Responsible for a 16m€+ delivery budget and commercial P&L of the Enterprise SaaS product that delivered £60m in its first year of operation.
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Led the strategy pivot to shift from demographic to behavioural OOH data planning as audience currency and optimised planning for all segments using real-time mobile data.
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Managed a team of product managers and offshore development team in Slovakia. Member of the Senior Leadership Team, reporting to the COO.
Startup Mentor & Lecturer
Momentum London
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Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
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Organised Product Masterclasses, Product and Business Model Audits and mentoring sessions. Mentoring support and product team training for high-tech scale-ups to expand and implement agile methodologies.
Head of Digital Product Management
Unibail Rodamco Westfield
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Product management of a portfolio of digital B2B & B2C retail products and services generating revenues of over £25 million annually across EMEA.
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Conducted competitive market research analysis and product positioning. Identified key opportunities, product persona segmentation & Acorn targeting and personalisation increasing revenue growth by 7%.
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Responsible for the strategic product monetisation programmes delivering additional revenue to our tenants. Reporting to Chief Digital Officer EMEA
Global Head of Mobile
Telefónica Tech
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Global mobile products and services leader responsible for the vision, design, and deployment of global mobile platforms (PaaS) to manage customers in 20+ countries generating revenues of more than €20m across the global multinational segment P&L (Shadow P&L €680m).
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Managed and coached a large team of product managers (8) including training and OKRs reviews. Supported pre-sales and pitching activities across US, EMEA and APAC.
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Designed and delivered a bespoke product for the automotive industry that allowed seamless roaming data LTE connectivity for OnStar (GMC vehicles outside North America) and Tesla Model S vehicles in Europe (35,000+ vehicles). This service was monetised by Tesla as Premium connectivity in 2018 generating $100m per annum.
Summary
Languages
Education
London School of Economics
LLM · Economics & Law · London, United Kingdom
University of Buenos Aires
LLB · Finance & Law · Buenos Aires, Argentina
Certifications & licenses
BNUC-S (Unmanned Aerial Flying Certificate)
UAV Pilot/ Permission for Commercial Operations (PfCO)
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