Miley A.

Strategy Consultant

Munich, Germany

Experience

May 2023 - Sep 2025
2 years 5 months
Germany

Asset Manager

VTH Asset Management GmbH

  • Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives
  • Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest
  • Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions, invoicing
  • Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality
Feb 2022 - Apr 2024
2 years 3 months

Junior Strategy Consultant (Business Intelligence & Market Research)

Freelancing Work for Private Investors

  • One-year mentorship by a Senior ex-consultant at McKinsey & Company
  • Developed investor-ready PowerPoint decks translating market research and feasibility analyses into actionable recommendations for business optimization and new venture development
  • Conducted comprehensive market research and competitive analysis to identify business opportunities
  • Analyzed international legal frameworks and regulatory requirements to support business development and expansion strategies across multiple markets
  • Developed actionable business intelligence reports and provided data-driven consulting recommendations to optimize operations, marketing strategy, and growth initiatives
Feb 2021 - Oct 2022
1 year 9 months

Brand Developer

Freelancing Work

  • Developed three brands from concept to launch: brand identity, strategic positioning, segmentation
  • Conducted audience research and competitive analyses to create insight-based brand architecture
  • Produced structured brand presentations, frameworks, and communication guidelines
  • Provided strategic marketing and brand consulting including market research and business advisory
Oct 2020 - Sep 2022
2 years

Founder & Director

Virgo Serenity Luxury Fragrance

  • Led complete brand development: strategy, identity system, customer journey mapping
  • Conducted qualitative customer insights and developed data-driven communication measures
  • Achieved 45% customer retention rate through consistent, insight-led brand experience
  • Oversaw content, product presentation, copywriting, and operational brand management
  • Managed creative and operational responsibilities including budget ownership and execution
Jul 2019 - Dec 2019
6 months
Shanghai, China

Marketing Consultant Assistant - Internship

Shanghai E-One Advertising Co.

  • Supported project management, client alignment, and development of creative concepts
  • Contributed to design solutions for trade show booths and brand presentations
  • Ensured quality, timing, and customer satisfaction throughout project delivery

Summary

Strong in data-driven analysis and structured problem solving, effective in dynamic environments, and very interested in strategy and management consulting.

Languages

Persian
Native
English
Advanced
Chinese
Advanced
German
Intermediate

Education

Oct 2022 - May 2024

UCAM - Universidad Católica San Antonio de Murcia - EUBS Munich

MBA in International Marketing · International Marketing · Munich, Germany

Oct 2021 - Jul 2023

UCAM - Universidad Católica San Antonio de Murcia - EUBS Barcelona

Master of Fashion & Luxury Business · Fashion & Luxury Business · Barcelona, Spain

Sep 2018 - Jul 2020

UIBE - University of International Business and Economics - Beijing

Chinese Language Studies · Beijing, China

...and 1 more
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