Miley A. - Strategy Consultant

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Munich, Germany

Experience

May 2023 - Sep 2025

2 years 5 months

Germany

Asset Manager

VTH Asset Management GmbH

Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives
Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest
Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions, invoicing
Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality

Feb 2022 - Apr 2024

2 years 3 months

Junior Strategy Consultant (Business Intelligence & Market Research)

Freelancing Work for Private Investors

One-year mentorship by a Senior ex-consultant at McKinsey & Company
Developed investor-ready PowerPoint decks translating market research and feasibility analyses into actionable recommendations for business optimization and new venture development
Conducted comprehensive market research and competitive analysis to identify business opportunities
Analyzed international legal frameworks and regulatory requirements to support business development and expansion strategies across multiple markets
Developed actionable business intelligence reports and provided data-driven consulting recommendations to optimize operations, marketing strategy, and growth initiatives

Feb 2021 - Oct 2022

1 year 9 months

Brand Developer

Freelancing Work

Developed three brands from concept to launch: brand identity, strategic positioning, segmentation
Conducted audience research and competitive analyses to create insight-based brand architecture
Produced structured brand presentations, frameworks, and communication guidelines
Provided strategic marketing and brand consulting including market research and business advisory

Oct 2020 - Sep 2022

2 years

Founder & Director

Virgo Serenity Luxury Fragrance

Led complete brand development: strategy, identity system, customer journey mapping
Conducted qualitative customer insights and developed data-driven communication measures
Achieved 45% customer retention rate through consistent, insight-led brand experience
Oversaw content, product presentation, copywriting, and operational brand management
Managed creative and operational responsibilities including budget ownership and execution

Jul 2019 - Dec 2019

6 months

Shanghai, China

Marketing Consultant Assistant - Internship

Shanghai E-One Advertising Co.

Supported project management, client alignment, and development of creative concepts
Contributed to design solutions for trade show booths and brand presentations
Ensured quality, timing, and customer satisfaction throughout project delivery

Summary

Strong in data-driven analysis and structured problem solving, effective in dynamic environments, and very interested in strategy and management consulting.