Michael F.
Strategic Business Field Development Digital Transformation
Experience
May 2017 - Mar 2025
7 years 11 monthsStrategic Business Field Development Digital Transformation
Häfele SE & Co. KG
- Developed and implemented scalable digital concepts for product marketing
- Designed webshop and configurator solutions
- International rollout and operationalization of digital service offerings
- Fully digital marketing processes with online configurators, web shop integration, production connection, and seamless integration into standard business processes
- Rolled out the marketing capability to worldwide subsidiaries and supported operationalization
- Generated revenues in the mid double-digit million euro range
- Developed concept for paperless production control and digital connection of suppliers
- Designed and planned a production site for full-extension drawer manufacturing
- Digital and process integration of multiple sub-suppliers as an extended workbench (full-extension drawers)
- Semi-automated concept including machine design and process integration into standard business processes
- Conceptualized, developed, and operationalized a marketing concept for mobile walls (Slido Wall) and rolled it out worldwide
- End-to-end business model conceptualization from greenfield
- Developed new business field Mobile Walls and rolled out marketing to global subsidiaries with operational support
- Led the research project PraktikApp in collaboration with the University of Siegen to support social interaction in home environments
- Developed a prototype (WeHub) nominated for a UX Design Award and honored by the Design Center Baden-Württemberg 2023 in the Special Mention category
Feb 2014 - Apr 2017
3 years 3 monthsManaging Director
Weber & Co. Beteiligungsgesellschaft mbH
- Integrated the company acquired in June 2013 into the Häfele Group structures as a production and development site
- Maintained and expanded key account relationships (European furniture fittings industry, IKEA)
- Restructured the entire organizational setup and processes
- Established a global Schieben competence center for the Häfele Group, including new product families
- Implemented a quality management system according to DIN EN ISO 9001
Feb 2002 - Dec 2013
11 years 11 monthsManaging Partner
Hartmut Schramm Beteiligungsgesellschaft mbH
- Modernized and reorganized the company structure
- Implemented a marketing concept
- Managed key accounts of the leading companies in the door industry
- Introduced Dynamics AX for enterprise management
- Planned and executed marketing initiatives
- Developed new products including various patents and protective rights
- Implemented a quality management system according to DIN EN ISO 9001
Jun 1998 - Jan 2002
3 years 8 monthsAssistant to Management
Hermann Francksen Nachf. GmbH & Co. KG
Summary
Innovative business development expert with a focus on digital transformation and international executive board projects. Solid expertise in designing and implementing strategic initiatives to optimize processes and business models. Successful leadership of global projects, combined with strong intercultural competence and communication skills. Skilled in analyzing market data, identifying trends, and delivering customer-focused solutions. Proven track record of driving sustainable business growth through digital innovation and agile project management methods. Passionate about forward-looking technologies and strategic partnerships to create long-term company value.
- Structured and process-oriented (end-to-end), decisive and goal-driven, strong leadership with a hands-on mentality
- Compatible with mid-sized companies and down-to-earth
- Over 15 years of experience in corporate management as a managing director
- Developing new business areas and solutions for markets and customers as part of a diversification and vertical integration strategy
- Strong strategic thinking for long-term planning, market analysis, and market development
- Excellent understanding of numbers and financial relationships
- Successful motivation of interdisciplinary, partly international teams, employees, and colleagues in a matrix organization
- Deep understanding of digital processes (end-to-end), automation, and IT security
- Clear and persuasive communication at executive board level, with employees, business partners, and customers
- Very good industry-specific knowledge in wholesale and the fittings industry
- Building and maintaining sustainable and value-enhancing business relationships and partnerships
- Professional know-how in conflict management, resilient and crisis-proof
Languages
German
NativeEnglish
AdvancedCertifications & licenses
Certified Mediator
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