Martin Anders
Principal Digital Strategy
Experience
Principal Digital Strategy
The Nunatak Group
- Media practice lead with strong focus on banking and fintech as well as media & advertising industry
- Interim manager for CEO and COO roles as well as senior project management
Senior Project Manager
Confidential M&A Project
- Confidential M&A project in media industry (Publishing area)
CEO
Gini GmbH
- Hidden champion fintech company providing foto-payment services to 90% of German banks
- Introduced new pricing and product strategy as well as updated growth vision and strategy
COO and Acting COO
IDnow GmbH
- Successfully built up customer success team with client churn rates close to 0%
- Doubled gross margin in core business operations while growing the number of identifications by a factor of 2–3x
Client Partner, Retail
Director Digital & Adjacent International
ProSiebenSat.1 Media AG
- Led a small team responsible for international deal sourcing and deal making for M&A as well as media partnerships
Senior Manager Strategy & Operations
ProSiebenSat.1 Media AG
- Two years in digital and company strategy roles as project lead, evaluating new business models and participating in overall strategic planning process for ProSiebenSat.1 Media AG
- One year as Entrepreneur in Residence working as the German go-to-market team for P7S1 investment company Shopkick, opening the German market through industry-leading partnerships with retailers such as MediaMarkt, Douglas, and Penny, and securing the first 1 million app downloads through a best-in-class TV campaign with performance KPIs and reach exceeding digital campaigns
Senior Strategy Manager
Telefonica
Executive Assistant, MD Strategy & Innovation
Telefonica
Consultant
McKinsey & Company
Intern
McKinsey & Company
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (11.5 years), Banking and Finance (6.5 years), Advertising (6 years), Professional Services (3 years), Telecommunication (2.5 years), and Information Technology (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (16.5 years), Project Management (6.5 years), Operations (5.5 years), Investments and M&A (2 years), Customer Service (1.5 years), and Product Development (0.5 years).
Summary
Experienced C-level manager and consulting principal with a demonstrated history of achieving revenue and margin targets through managing and motivating high performing teams. Skilled in B2B sales and business development, media and advertising industry, SaaS, telecommunications and venture capital.
Skills
- Strategy
- Product Management
- Business Strategy
Languages
Education
Hong Kong University of Science and Technology - School of Business and Management
MBA Exchange, Business Administration and Management, General · Business Administration and Management, General · Hong Kong
Ludwig-Maximilians Universität München
Diploma (Master Level), Business Administration and Management, General · Business Administration and Management, General · Munich, Germany
John Cooper School
High School Diploma · The Woodlands, United States
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Martin based?
What languages does Martin speak?
How many years of experience does Martin have?
What roles would Martin be best suited for?
What is Martin's latest experience?
What companies has Martin worked for in recent years?
Which industries is Martin most experienced in?
Which business areas is Martin most experienced in?
Which industries has Martin worked in recently?
Which business areas has Martin worked in recently?
What is Martin's education?
What is the availability of Martin?
What is the rate of Martin?
How to hire Martin?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Principal Digital Strategy
Nearby freelancers
Professionals working in or nearby Munich, Germany