Dr Leonie Röcker
B2B Sales, Account and Project Management
Experience
B2B Customer Advisor (Freelance)
SI priv. Ernährungsinstitut Deutz GmbH
- Account management for existing and new customers
- Planning and coordinating customer projects
- Stakeholder management with health insurance companies and associations
Senior Account Manager (Freelance)
AssistIng GmbH
- Account management for new customers
- Developing a sales strategy for various channels (email, phone, LinkedIn)
- Establishing structures and processes for systematic lead management
Senior Account Manager (Freelance)
WongDoody GmbH (formerly oddity space GmbH)
- Account and project management, among others for the client BOSCH
- Coordinating digital projects in campaigns, social media, websites, applications, and film
- Quote management and cost calculation at the interface with specialist departments (CRM: Salesforce)
- Project responsibility and controlling until delivery
Interim B2B Sales Lead (Freelance)
Mersor GmbH
- Building B2B sales and leading the sales team
- Account and project management from proposal creation to execution
- Developing and implementing sales strategy, structures, and processes, including CRM (Pipedrive, HubSpot)
Senior Business Development Manager (Freelance)
Reruption GmbH
- Selling an application to end customers, including monitoring KPIs for STIHL saw training (CRM: Pipedrive)
- Recruiting for Mercedes-Benz
- Conducting 50+ expert interviews for a whitepaper
Go-to-Market Lead for the DACH Market Unit
Accenture Song (formerly Mackevision Medien Design GmbH)
- Functional and disciplinary leadership of the team
- Tracking and reporting of sales metrics and deriving actions to improve sales performance
- Development and implementation of sales strategies
New Business Manager
Accenture Song (formerly Mackevision Medien Design GmbH)
- Account management including revenue responsibility for new clients
- Managing the interface between the department and the client
- Controlling and reporting of the sales pipeline and projects in the division
Bid Manager, Inside Sales
Accenture Song (formerly Mackevision Medien Design GmbH)
- Planning and coordinating proposal processes
- Preparation of proposal documents and costing guidelines
- Establishment of quality standards for the sales process
Senior Consultant in a Project Management Office
Deutsche Bahn AG
- Setting up a cross-departmental project at the corporate level
- Assisting the division head at board meetings
- Establishment of an agile approach for team organization
Lecturer in the Digital Business Management program, Business Administration - Trade
Baden-Württemberg Cooperative State University
Research Associate
Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg, University of Mannheim
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Education (10.5 years), Retail (7.5 years), Media and Entertainment (3.5 years), Automotive (3.5 years), Manufacturing (3.5 years), and Information Technology (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (11 years), Marketing (11 years), Research and Development (8 years), Business Intelligence (7.5 years), Human Resources (3.5 years), and Project Management (2.5 years).
Languages
Education
University of Mannheim
PhD in Management of Executives in Marketing and Sales · Business-to-Business Marketing, Sales & Pricing · Mannheim, Germany · summa cum laude
University of Mannheim
Master in Management · Management · Mannheim, Germany · Grade 1.7
Singapore Management University
Exchange semester as part of the Bachelor of Science · Singapore
Profile
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