Leonie Röcker - B2B Account Manager (Freelance) | FRATCH

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Stuttgart, Germany

Experience

Nov 2024 - Mar 2025

5 months

Cologne, Germany

B2B Account Manager (Freelance)

SI priv. Ernährungsinstitut Deutz GmbH

Account management for existing and new clients
Planning and coordination of customer projects
Stakeholder management with health insurers and associations

Sep 2024 - Nov 2024

3 months

Darmstadt, Germany

Senior Account Manager (Freelance)

AssistIng GmbH

Account management for new clients
Development of a sales strategy for various channels (email, phone, LinkedIn)
Establishing structures and processes for systematic lead handling

May 2023 - Oct 2023

6 months

Stuttgart, Germany

Senior Account Manager (Freelance)

WongDoody GmbH (formerly oddity space GmbH)

Account and project management, including for the client BOSCH
Coordination of digital projects in campaigns, social media, websites, applications, and films
Proposal management and costing in collaboration with specialist departments (CRM: Salesforce)
Project responsibility and controlling until delivery

Sep 2022 - May 2024

1 year 9 months

Berlin, Germany

Interim B2B Sales Lead (Freelance)

Mersor GmbH

Building the B2B sales department and leading the sales team
Account and project management from proposal creation to execution
Development and implementation of sales strategy, structures, and processes including CRM (Pipedrive, HubSpot)

Oct 2021 - May 2025

3 years 8 months

Stuttgart, Germany

Senior Business Development Manager (Freelance)

Reruption GmbH

Sales of an application to end customers, including monitoring KPIs for STIHL saw training (CRM: Pipedrive)
Recruiting for Mercedes-Benz
Conducting 50+ expert interviews for a whitepaper

Sep 2020 - Sep 2021

1 year 1 month

Stuttgart, Germany

Go-to-Market Lead for the DACH Market Unit

Accenture Song (formerly Mackevision Medien Design GmbH)

Provide functional and disciplinary leadership for the team
Track and report sales metrics and derive actions to improve sales performance
Develop and implement sales strategies

Mar 2019 - Aug 2020

1 year 6 months

Stuttgart, Germany

New Business Manager

Accenture Song (formerly Mackevision Medien Design GmbH)

Account management including revenue responsibility for new clients
Manage the interface between the business unit and the client
Monitor and report on the sales pipeline and department projects

Aug 2018 - Feb 2019

7 months

Stuttgart, Germany

Bid Manager, Inside Sales

Accenture Song (formerly Mackevision Medien Design GmbH)

Plan and coordinate bid processes
Create bid documents and pricing sheets
Establish quality standards for the sales process

Nov 2017 - Jul 2018

9 months

Frankfurt, Germany

Senior Consultant in a Project Management Office

Deutsche Bahn AG

Set up a cross-department project at the corporate level
Assist the department head in executive board meetings
Establish an agile approach for team organization

Sep 2015 - May 2023

7 years 9 months

Stuttgart, Germany

Lecturer in the Digital Business Management program, Trade Management

Duale Hochschule Baden-Württemberg

Dec 2012 - Feb 2017

4 years 3 months

Mannheim, Germany

Research Associate

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg, University of Mannheim

Languages

German

Native

English

Advanced

French

Elementary

Education

Dec 2012 - Feb 2017

University of Mannheim

PhD in management of executives in marketing and sales · Business-to-Business Marketing, Sales & Pricing · Mannheim, Germany · summa cum laude

Sep 2010 - Nov 2012

University of Mannheim

Master in Management · Management · Mannheim, Germany · Grade 1.7

Aug 2009 - Dec 2009

Singapore Management University

Study abroad semester as part of the Bachelor of Science · Singapore

...and 2 more

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