Karmela Oikonomopoulou - Conceptual Copywriter

Q: Where is Karmela based?

Karmela is based in Athens, Greece and prefers 100% remote projects.

Q: What languages does Karmela speak?

Karmela speaks the following languages: Greek (Native), English (Advanced) .

Q: How many years of experience does Karmela have?

Karmela has at least 18 years of experience. During this time, Karmela has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years and 1 month . Note that Karmela may not have shared all experience and actually has more experience.

Q: What is Karmela's latest experience?

Karmela's most recent position is Conceptual Copywriter at Freelance .

Q: What companies has Karmela worked for in recent years?

In recent years, Karmela has worked for Freelance , Communication Factory Advertising Agency , and Transcreation Companies .

Q: Which industries is Karmela most experienced in?

Karmela is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Education .

Q: Which business areas is Karmela most experienced in?

Karmela is most experienced in business areas like Marketing .

Q: Which industries has Karmela worked in recently?

Karmela has recently worked in industries like Advertising , Media, Entertainment and Publishing , and Education .

Q: Which business areas has Karmela worked in recently?

Karmela has recently worked in business areas like Marketing .

Recommended expert

Athens, Greece

Experience

Sep 2023 - Present

2 years 6 months

Conceptual Copywriter

Freelance

Collaborated with advertising and communication services agencies such as My Cup of Tea (key account: POLO)
Worked with transcreation companies (key accounts: Revolut, Electrolux/AEG, Listerine)
Served as a creative writing coach, teaching novel, short story, and scriptwriting theory and conducting workshops

Mar 2019 - Sep 2023

4 years 7 months

Creative Director

Communication Factory Advertising Agency

Managed key accounts including EKO, BP, Golden Hall, OPAP, Coffeeway, XPLORE, Φροντιστήρια Πουκαμισάς, Casio, Autoplus, Benjamin Moore, Ariston Group, Endless, Mediterranean Cosmos, TITAN, Cook-Shop, Aboca, Rainbow Waters, City Unity College, NP Insurance, Ravago Hellas, plushost.gr, Dioptra Publishing House, Tupperware®

Oct 2017 - Feb 2019

1 year 5 months

Associate Creative Director

Plushost e-commerce Agency

Oversaw creative strategy and execution for e-commerce key accounts including pandorshop.gr, favela.gr, e-dructer.gr, nobacco.gr, georgeorgjensen.gr, coffees.gr, hoj.gr

Dec 2012 - Aug 2017

4 years 9 months

Senior Digital Copywriter

Procter & Gamble Greece / 47 Purity Street Advertising Agency

Created digital copy for key accounts such as Pampers, Ariel, Always, Pantene Pro V, Gillette, Braun, Olay, Fairy, Head & Shoulders, Viakal, Lenor, Oral-B, Swiffer, Aussie, Vicks

Jan 2009 - Present

17 years 2 months

Transcreator / Creative Copywriter

Transcreation Companies

Provided localization and transcreation services for clients such as Apple, Acer Aspire, Deutsche Telecom, Facebook, Vodafone, Sony Ericsson, Nokia, YouTube, Uber, Viber, HP (Hewlett-Packard), Machine Zone, 2K, Symantec, Tinder, Just Watch, Northrop Grumman, Amazon Prime, iRobot
Worked on brand messaging for AEG, Electrolux, Indesit, Revolut, Citibank, NAB, EUIPO, British Airways, Ryanair, Etihad Airways
Handled global campaigns for beauty and personal care brands including Tom Ford Beauty, Dolce & Gabbana, Estée Lauder, Bobbi Brown, Clinique, Mac, Dove, Rodin, Gillette, Veet, Benefit, Darphin, Origins, Avon, Smashbox, Love – Beauty and Planet, Bubble and Bubble, La Mer, Too Faced, Lil-lets, KIKKO, Head & Shoulders
Transcreated content for fashion and sports brands such as Reebok, adidas, Decathlon, H&M, About You SE & Co.
Served healthcare and pharmaceutical clients including Pfizer, Novartis, Claritin, Nurofen, Suplasyn, Cystistat, Vicks, Aspirin, Cresemba, Hexarhinal, Bupa
Collaborated with food and beverage companies like Arla Foods, M&M’s, Snickers, Whiskas, Hellmann’s, Knorr, Twix, Tassimo, Jacobs Douwe Egberts, Nestlé, Philadelphia, Lurpak, Ketchup, Kellogg’s, FrieslandCampina, Kikkoman, Uncle Ben’s, Cornetto, Wrigley, SPAR, Johnnie Walker, Chivas Regal, Famous Grouse, Brugal Rum, Bacardi, Coca-Cola Light, Lipton Ice Tea, Heineken Silver
Worked with tobacco and nicotine replacement brands such as Davidoff, Golden Virginia, Nicorette
Localized content for household brands including Air Wick, Autan, Raid, Calgon, Finish, Klinex, Cif, Ariel, Fairy, Viakal, Lenor, Oral-B, Swiffer, Aussie
Created messaging for corporate clients such as Regus, LEGO, Tefal, Avis, TITAN Containers, TEMSA, BP Solar, Duracell, Kodak, UEFA, Mobil 1, DHL, Post-it, British Museum
Produced social media posts, newsletters, native content, videos, banners, and blog posts

Sep 2007 - Jun 2012

4 years 10 months

Senior Copywriter

Mass Athens Advertising Agency

Developed copy for clients including Delta Foods S.A., OPAP, EKO, Olympic Air, Singular Logic, EveryDay (MEGA), Marfin Investment Group, Athens International Airport “Eleftherios Venizelos”, Ministry of Education, EOT

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (18.5 years), Media and Entertainment (17 years), and Education (2.5 years).

Advertising

Media and Entertainment

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (18.5 years).

Marketing

Summary

With over 15 years in the creative industry, I bring deep experience across advertising, e-commerce, and transcreation. I’ve led integrated campaigns across ATL, BTL, and digital channels - always with a hands-on approach and a strong eye for detail.

From brainstorming big ideas to mentoring cross-functional teams, I thrive on turning strategy into standout work. I’m actively involved in production, from on-set direction to post-production, making sure every asset stays true to the creative vision.

My focus is on crafting bold creative strategies, telling brand stories that resonate, and designing user-first digital experiences that convert. Whether rebranding a business or shaping global messaging, I know how to make complex ideas clear, engaging, and effective.

Equally at home in B2B and B2C, I’ve worked extensively on localization and transcreation for some of the world’s most recognized brands.

Skills

Ideation
Creative Copywriting
Creative Strategy
Execution Across All Media (Atl & Ttl & Btl)
Presentation
Production Supervision
Post Production Supervision
E-commerce Expert

Languages

Greek

Native

English

Advanced

Education

Nottingham Trent University

Master of Philosophy · Screenplay Theory · Nottingham, United Kingdom

Nottingham Trent University

Master of Arts · Creative Writing · Nottingham, United Kingdom

New York College

Bachelor of Arts · 20th Century English Language and Literature · Athens, Greece

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Karmela based?

Karmela is based in Athens, Greece and prefers 100% remote projects.

What languages does Karmela speak?

Karmela speaks the following languages: Greek (Native), English (Advanced).

How many years of experience does Karmela have?

Karmela has at least 18 years of experience. During this time, Karmela has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 1 month. Note that Karmela may not have shared all experience and actually has more experience.

What roles would Karmela be best suited for?

Based on recent experience, Karmela would be well-suited for roles such as: Conceptual Copywriter, Creative Director, Associate Creative Director.

What is Karmela's latest experience?

Karmela's most recent position is Conceptual Copywriter at Freelance.

What companies has Karmela worked for in recent years?

In recent years, Karmela has worked for Freelance, Communication Factory Advertising Agency, and Transcreation Companies.

Which industries is Karmela most experienced in?

Karmela is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Education.

Which business areas is Karmela most experienced in?

Karmela is most experienced in business areas like Marketing.

Which industries has Karmela worked in recently?

Karmela has recently worked in industries like Advertising, Media, Entertainment and Publishing, and Education.

Which business areas has Karmela worked in recently?

Karmela has recently worked in business areas like Marketing.

What is Karmela's education?

Karmela holds a Master in Screenplay Theory from Nottingham Trent University, a Master in Creative Writing from Nottingham Trent University and a Bachelor in 20th Century English Language and Literature from New York College.

What is the availability of Karmela?

Karmela is immediately available part-time for suitable projects.

What is the rate of Karmela?

Karmela's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.