Karmela O.
Conceptual Copywriter
Experience
Sep 2023 - Present
2 years 3 monthsConceptual Copywriter
Freelance
- Freelance collaboration with advertising and communication services agencies:
- My Cup of Tea (mycupoftea.gr)
- Key account: POLO
- Transcreation companies key accounts: Revolut, Electrolux / AEG, Listerine
- Creative writing coach: novel, short story, scriptwriting theory teaching and workshop conduction
Mar 2019 - Sep 2023
4 years 7 monthsCreative Director
Communication Factory Advertising Agency
- Key accounts: EKO, BP, Golden Hall, OPAP, Coffeeway, XPLORE, Poukamisás Tutoring Centers, Casio, Autoplus, Benjamin Moore, Ariston Group, Endless, Mediterranean Cosmos, TITAN, Cook-Shop, Aboca, Rainbow Waters, City Unity College, NP Insurance, Ravago Hellas, plushost.gr, Dioptra Publishing House, Tupperware®
Oct 2017 - Feb 2019
1 year 5 monthsAssociate Creative Director
Plushost e-commerce agency
- Key accounts: pandorshop.gr, favela.gr, e-dructer.gr, nobacco.gr, geogeorgjensen.gr, coffees.gr, hoj.gr
Dec 2012 - Aug 2017
4 years 9 monthsGreece
Senior Digital Copywriter
Procter & Gamble Greece / 47 Purity Street Advertising Agency
- Key accounts: Pampers, Ariel, Always, Pantene Pro V, Gillette, Braun, Olay, Fairy, Head & Shoulders, Viakal, Lenor, Oral-B, Swiffer, Aussie, Vicks
Jan 2009 - Present
16 years 11 monthsTranscreator | Creative Copywriter
Transcreation Companies
- Clients include Apple, Acer Aspire, Deutsche Telecom, Facebook, Vodafone, Sony Ericsson, Nokia, YouTube, Uber, Viber, HP (Hewlett-Packard), Machine Zone, 2K, Symantec, Tinder, Just Watch, Northrop Grumman, Amazon Prime, iRobot
- Key accounts include AEG, Electrolux, Indesit, Revolut, Citibank, NAB, EUIPO, British Airways, Ryanair, Etihad Airways, Pampers, Always, Pantene Pro V, Gillette, Braun, Olay, Tampax, TENA, Listerine, AIM, Aquafresh, Tom Ford Beauty, Dolce & Gabbana, Estee Lauder, Bobbi Brown, Clinique, Mac, Dove, Rodin, Veet, Benefit, Darphin, Origins, Avon, Smashbox, Love - Beauty and Planet, Bubble and Bubble, La Mer, Too Faced, Lil-lets, KIKKO, Head & Shoulders, Reebok, Adidas, Decathlon, H&M, About You SE & Co., Pfizer, Novartis, Claritin, Nurofen, Suplasyn, Cystistat, Vicks, Aspirin, Cresemba, Hexarhinal, Bupa, Arla Foods, M&M’s, Snickers, Whiskas, Hellmann’s, Knorr, Twix, Tassimo, Jacobs Douwe Egberts, Nestle, Philadelphia, Lurpak, Ketchup, Kelloggs, FrieslandCampina, Kikkoman, Uncle Ben’s, Cornetto, Wrigley, SPAR, Johnnie Walker, Chivas Regal, Famous Grouse, Brugal Rum, Bacardi, Coca-Cola Light, Lipton Ice Tea, Heineken Silver, Davidoff, Golden Virginia, Nicorette, Air Wick, Autan, Raid, Calgon, Finish, Klinex, Cif, Ariel, Fairy, Viakal, Lenor, Oral-B, Swiffer, Aussie, Regus, LEGO, TEFAL, Avis, TITAN Containers, TEMSA, BP Solar, Duracell, Kodak, UEFA, Mobil 1, DHL, Post-it, British Museum
- Social media posts, newsletters, native content, videos, banners, blogging
- Website copywriting
Sep 2007 - Jun 2012
4 years 10 monthsSenior Copywriter
Mass Athens Advertising Agency
- Key accounts: DELTA FOODS S.A., OPAP, EKO, Olympic Air, Singular Logic, EveryDay (MEGA), MARFIN Investment Group, Athens International Airport “Eleftherios Venizelos”, Ministry of Education, EOT
Summary
With over 15 years in the creative industry, I bring deep experience across advertising, e-commerce, and transcreation. I’ve led integrated campaigns across ATL, BTL, and digital channels – always with a hands-on approach and a strong eye for detail. From brainstorming big ideas to mentoring cross-functional teams, I thrive on turning strategy into standout work. I’m actively involved in production, from on-set direction to post-production, making sure every asset stays true to the creative vision. My focus is on crafting bold creative strategies, telling brand stories that resonate, and designing user-first digital experiences that convert. Whether rebranding a business or shaping global messaging, I know how to make complex ideas clear, engaging, and effective.
Languages
Greek
NativeEnglish
AdvancedEducation
Nottingham Trent University
Master of Philosophy in Screenplay Theory · Screenplay Theory · United Kingdom
Nottingham Trent University
Master of Arts in Creative Writing · Creative Writing · United Kingdom
New York College
Bachelor in 20th Century English Language and Literature · 20th Century English Language and Literature · Athens, Greece
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