Jasper (Adrian r.) I.
Content Writer
Experience
Jan 2024 - Present
2 yearsContent Writer
Seven Wolves Marketing
- Research and produce original content for print and digital platforms while meeting tight editorial deadlines.
- Optimize online content with strategic keyword integration, improving search visibility and organic traffic.
- Leverage AI writing and SEO tools for ideation, drafting, and refinement of high-performing topics.
- Conduct in-depth research and fact-checking to ensure accuracy and maintain editorial integrity.
- Analyze performance metrics via Google Analytics to guide content planning and optimization.
- Collaborate with editors, designers, and marketing teams to maintain a cohesive multi-platform content calendar.
Mar 2022 - Dec 2023
1 year 10 monthsContent Writer
K-Talyst Corporation
- Developed and optimized SEO-friendly articles across various digital publications.
- Updated and enhanced existing articles to improve search rankings and sustain audience engagement.
- Utilized keyword analysis, AI-assisted editing, and editorial feedback to refine writing quality and performance.
Apr 2021 - Feb 2022
11 monthsContent Writer
Qwerty Labs
- Produced engaging blog articles and video scripts designed to strengthen audience retention and engagement.
- Implemented keyword and content strategies that significantly boosted organic reach and visibility.
- Conducted A/B testing and monitored analytics to refine content and maximize performance outcomes.
Feb 2020 - Mar 2021
1 year 2 monthsSocial Media Manager
The Business Times
- Revamped brand presence by establishing a consistent and authentic social media voice.
- Managed content calendars aligned with current events and marketing initiatives.
- Created multimedia materials, including graphics and short-form videos, for daily posts across platforms.
Jun 2019 - Jan 2020
8 monthsNews Writer
The New Perspective (The Filipino Times)
- Researched, wrote, and edited news stories focusing on OFWs and Filipino community affairs.
- Conducted interviews with government officials, community leaders, and key stakeholders.
- Delivered informative and emotionally resonant stories for both print and online audiences.
Summary
Results-driven Content and Social Media Strategist with over four years of experience creating and optimizing high-impact digital content. Adept at transforming data insights into compelling narratives that enhance audience engagement, brand awareness, and search performance.
Skilled in SEO, strategic content planning, and AI-assisted writing tools, with a proven ability to produce data-informed, brand-aligned content that drives measurable business results. Collaborative, detail-oriented, and passionate about delivering meaningful, performance-driven storytelling.
Languages
English
AdvancedEducation
Polytechnic University of the Philippines
Bachelor of Arts and Letters, Major in English Language · English Language · Philippines
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