Edward (Otieno) O.
Content Researcher & Writer
Experience
Sep 2022 - Feb 2025
2 years 6 monthsTravel & Lifestyle Content Writer
Vegas 411
- Researched and wrote engaging blog posts on the Las Vegas hospitality and travel industry for the Vegas411 website.
- Created, developed, and edited high-quality content that informs and entertains readers about travel destinations, events, and experiences in Las Vegas.
- Conducted in-depth research on trending topics, attractions, and industry developments to produce well-informed articles.
- Optimized blog content for SEO, ensuring higher search engine rankings and increased audience engagement.
- Stayed updated on travel and hospitality trends to create timely and relevant blog content that resonates with readers.
Mar 2021 - Jun 2024
3 years 4 monthsContent Writer (Part-time)
Captain Words
- Researched and wrote engaging blog content in the iGaming and eCommerce industries, tailoring content to specific audiences and industry trends.
- Created, developed, and edited high-quality blog posts on sports betting, casino gaming, online gambling, and consumer insights.
- Managed and edited Swahili-language content for online gaming platforms, ensuring clarity, accuracy, and adherence to industry standards.
- Prepared well-structured content drafts using digital publishing platforms, optimizing for SEO and reader engagement.
- Identified audience preferences and market trends to recommend new blog topics that drive traffic and engagement across different niches.
Jun 2019 - Jul 2022
3 years 2 monthsTravel and Destination Researcher & SEO Content Developer
Jack and Ferdi
- Conducted market research on consumer preferences, competitors, and industry trends in corporate hospitality and travel to inform content strategy.
- Developed, edited, and optimized travel-related content for the Jack & Ferdi app, including destination guides and corporate hospitality insights.
- Researched business travel trends, client needs, and emerging markets to create engaging, data-driven content.
- Monitored and analyzed marketing and travel trends to ensure content remained relevant and aligned with audience interests.
- Designed and implemented surveys to gather insights on customer preferences, improving content personalization and engagement.
Sep 2018 - Sep 2019
1 year 1 monthContent Writer SEO
JH SEO Consultancy
- Conducted in-depth keyword research and competitor analysis to optimize blog content for SEO and improve search rankings.
- Created, developed, and edited blog content tailored for online marketing, covering topics such as digital strategies, eCommerce, and front-end web development.
- Monitored and analyzed marketing and SEO trends to refine content strategies and enhance organic traffic growth.
- Researched audience behavior, industry trends, and competitor strategies to produce data-driven, high-ranking blog content.
- Compiled market research insights into actionable reports, ensuring content aligned with audience needs and search intent.
Jan 2017 - Aug 2018
1 year 8 monthsMarket Researcher & Content Developer
RunnerClick
- Conducted keyword research and competitor analysis to optimize sports-related blog content for SEO, improving search rankings and organic traffic.
- Created, developed, and edited blog posts focused on buying guides and product reviews for sporting equipment and apparel.
- Monitored and analyzed market trends in the sports industry to ensure content was relevant, engaging, and aligned with consumer interests.
- Researched audience behavior, industry trends, and competitor strategies to produce data-driven, high-ranking blog content.
- Compiled research insights into actionable reports, enhancing the accuracy and credibility of product recommendations and reviews.
Summary
Edward is a creative and results-driven content writer with 5 years of professional experience crafting engaging, SEO-optimized content across various niches. He specializes in developing compelling blog posts, articles, and web content that resonate with audiences and rank well on search engines. With a strong background in market research and data-driven storytelling, he delivers insightful, well-researched content that enhances brand visibility and engagement. Edward is passionate about understanding audience preferences, adapting content strategies to industry trends, and working with top clients to create high-quality, impactful writing.
Languages
Swahili
NativeEnglish
AdvancedEducation
Oct 2010 - Apr 2014
University of Nairobi
Bachelor of Economics & Statistics · Economics & Statistics · Kenya
Certifications & licenses
Associate SEO Certification
Hubspot Academy
Associate Certificate- Google Analytics
Google Academy
Associate Certificate- Financial Analyst
ALX/ CFI
Associate Certificate- Research Writing (Qualitative & Quantitative)
INASP
Certificate In Statistical Packages (SPSS, R, STATA& MAT LAB)
University Of Nairobi
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