Senior UI/UX Designer

Following the motto "Short Paths to the Future", the business locations in Tempelhof-Schöneberg join forces with the Tempelhof-Schöneberg District Office to form a local alliance. This brings ecological business practices and innovative future projects into focus. The Grüner Hirsch Charter is a voluntary commitment and gives more visibility to sustainability topics and efforts in the district.

The idea of a joint marketing alliance that is also visually visible under one umbrella brand emerged in three workshops with representatives of the individual locations and networks. Under the motto "Short Paths to the Future", the participants formed an alliance with shared goals and values.

• Eight guiding principles were created to inspire, motivate and support entrepreneurs on their personal journey toward greater sustainability.
• Eight principles that offer space for exchange and synergy.
• Visually, the deer, the coat of arms animal of Tempelhof-Schöneberg, accompanies the initiative with antlers made of interconnected lines.
• The corporate design was developed based on the city of Berlin's design and optimized for barrier-free use.
• Together with Caroline Oelsner (concept) and Stefanie Urbach (concept, editing), a flyer was created for the guiding principles with a call to participate, and a brochure in which different companies in the district are profiled and their contribution to the district is presented.
• The website, which fits within the city of Berlin's CD framework, provides news and event information, but also offers the option to join the charter directly and get in touch with the team that oversees it.
• All media were implemented in a barrier-free way and approved by the Berlin city's Commissioner for Accessibility.
• Main tasks: concept, design, UI/UX, editorial consulting, final artwork, production supervision.

The German Broadcasting Archive (DRA) is the first and oldest joint institution of the public broadcasters in Germany, known as ARD (Consortium of Public Broadcasters in the Federal Republic of Germany). With the acquisition of the program assets of radio and television from the former GDR, the DRA added a second location in Potsdam-Babelsberg on the RBB grounds, alongside Frankfurt.

For more than 50 years, the DRA has been active as an archive and documentation center: it uses various products of modern information technologies to handle its tasks. However, the website and corporate design have grown organically over recent years and decades, and we were tasked with completely redesigning the website and structurally conceptualizing it, of course in close and comprehensive collaboration with the clients.

• The new website not only provides information, it also invites visitors to linger, for example through exciting articles/archive entries in the topic portal, which we laid out in a "magazine-like" design.
• Since a quick online launch was required, not all planned content and special features could be prepared by December 2018. For this reason, we designed a highly modular structure that allows for a gradual online release of content still in development.
• The technical implementation was done in close dialogue with the DRA’s Typo3 web team.
• To make the website as modern as possible, we simultaneously revised the existing corporate design, which is now also used in print media, such as the 2018 annual report designed by us.
• Main tasks: concept, design, UI/UX, editorial consulting, final artwork, production supervision.
• Collaboration: Bea Stach.

Government institutions and companies typically build extensive IT systems over many years, often in different subject areas using different technologies. Expanding and linking such systems is extremely complex and costly. Dan Linstead is the inventor of the Data Vault method and, together with Michael Olschimke, founder of the big data consulting company Scalefree. The Data Vault 2.0 method enables a previously impossible, comparatively very simple way to agilely expand and link existing databases. It is the primary product of Michael Olschimke Consulting GmbH, along with general consulting and training services.

We were commissioned to develop a visual identity as a brand and company for Scalefree, under which Olschimke Consulting GmbH presents itself externally.

• A key design element is the graphic symbol of the logo, which represents the Data Vault 2.0 method in particular and data connections in general as an infinitely expandable pattern.
• In addition to a specific typography, a consistent color palette, and a coherent layout line, an individual image style ensures strong recognition – for this, we collaged an extensive set of illustrations to stand out clearly from the existing market.
• A guide for portrait photography and the use of photos was also defined.
• In addition to developing the corporate identity and corporate design, we created the business stationery and a modern website.
• To support the smooth course of Scalefree's international business activities, we optimized the relevant media for Google Docs and Slides to correspond with the Microsoft Office templates.
• Main tasks: consulting, concept, design.