Senior Digital Marketing Advisor and eCommerce Consultant About Me More than 20 years of experience in optimizing During my career I had the opportunity to wear many digital business models, multichannel marketing hats. This wealth of experience allowed me to strategies, traffic generation and conversion develop a unique perspective across various optimization. industries and their challenges. Service Portfolio:
- Strategic alignment of all marketing disciplines (digital/analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels (SEA, SEO, TV, Social, Display and Affiliate).
- CRM: Identification of cross-selling potential, expansion of CLV, strategies on minimizing churn. Bernd Maisenbacher • Databased Marketing: Tracking and analyzing all possible data across the user journey.
- Setup of new technologies: Advanced tracking methods (Server2Server), BI/web controlling, KI tools. Contact: Address: Josef-Beyerl-Str. 7a 82152 Planegg/Munich, Germany Why me? Your advantages: Phone: +49 (0) 173 284 1 284 • Marketing professional: Operational and strategic know-how in all marketing disciplines. eMail: [email] • Team players: New marketing potentials are developed together; Knowhow is shared at any time.
- Troubleshooting: Problems are solved in a structured manner and quickly. LinkedIn XING • Coaching: Development of employees, on- and off-boarding, recruitment of new employees. Languages: German: Industries I‘ve worked for so far: Previous Customers & Employers: English: Retail/eCommerce, Telecommunication, KIND, Telefónica, Payback, Allianz, Home Shopping Personal Details: Entertainment, Insurance, Industrial Manufacturer, Europe, Amazon Prime Video, Maxdome, PosterXXL, Born: March 30th, 1974 Munich, Germany Digital Agencies. Sky, Klickparts.com, Ration1.de. Nationality: German Material Status: Married, three children. Each project was either B2C, B2B or B2B2C. Interests: Skiing, hiking, cycling, photography.
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