Bernd M.
Senior Digital Marketing Advisor and ECommerce Consultant
Experience
Senior Digital Marketing Advisor and ECommerce Consultant
Senior Digital Marketing Advisor and eCommerce Consultant About Me More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization. During my career I had the opportunity to wear many hats. This wealth of experience allowed me to develop a unique perspective across various industries and their challenges.
Service Portfolio:
- Strategic alignment of all marketing disciplines (digital/analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels (SEA, SEO, TV, Social, Display and Affiliate).
- CRM: Identification of cross-selling potential, expansion of CLV, strategies on minimizing churn.
- Databased Marketing: Tracking and analyzing all possible data across the user journey.
- Setup of new technologies: Advanced tracking methods (Server2Server), BI/web controlling, AI tools.
Contact: Address: Josef-Beyerl-Str. 7a 82152 Planegg/Munich, Germany Phone: +49 (0) 173 284 1 284 eMail: [email] LinkedIn XING
Languages: German: Native English: Fluent
Industries I’ve worked for so far: Retail/eCommerce, Telecommunication, Entertainment, Insurance, Industrial Manufacturer, Digital Agencies.
Previous Customers & Employers: KIND, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com, Ration1.de.
Each project was either B2C, B2B or B2B2C.
Personal Details: Born: March 30th, 1974 Munich, Germany Nationality: German Marital Status: Married, three children.
Interests: Skiing, hiking, cycling, photography.
mailto:[email] [link] [link]
Summary
More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization. During my career I had the opportunity to wear many hats. This wealth of experience allowed me to develop a unique perspective across various industries and their challenges.
Service Portfolio:
- Strategic alignment of all marketing disciplines (digital/analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels (SEA, SEO, TV, Social, Display and Affiliate).
- CRM: Identification of cross-selling potential, expansion of CLV, strategies on minimizing churn.
- Databased Marketing: Tracking and analyzing all possible data across the user journey.
- Setup of new technologies: Advanced tracking methods (Server2Server), BI/web controlling, AI tools.
Why me? Your advantages:
- Marketing professional: Operational and strategic know-how in all marketing disciplines.
- Team players: New marketing potentials are developed together; know-how is shared at any time.
- Troubleshooting: Problems are solved in a structured manner and quickly.
- Coaching: Development of employees, on- and off-boarding, recruitment of new employees.
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