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Planegg, Germany

Experience

Planegg, Germany

Senior Digital Marketing Advisor and eCommerce Consultant

More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
Data-based marketing: tracking and analyzing all possible data across the user journey.
Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
Operational and strategic know-how in all marketing disciplines.
Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
Troubleshooting complex marketing and business problems in a structured and efficient manner.
Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
Experience in B2C, B2B and B2B2C projects.

Summary

More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.

During my career I had the opportunity to wear many hats. This wealth of experience allowed me to develop a unique perspective across various industries and their challenges.

Skills

Strategic Alignment Of All Marketing Disciplines (Digital/analogue) To Target Groups, Goals And Kpis.
Analysis And Optimization Of All Existing Marketing Channels (Sea, Seo, Tv, Social, Display And Affiliate).
Crm: Identification Of Cross-selling Potential, Expansion Of Clv, Strategies On Minimizing Churn.
Databased Marketing: Tracking And Analyzing All Possible Data Across The User Journey.
Setup Of New Technologies: Advanced Tracking Methods (Server2server), Bi/web Controlling, Ai Tools.
Marketing Professional: Operational And Strategic Know-how In All Marketing Disciplines.
Team Players: New Marketing Potentials Are Developed Together; Knowhow Is Shared At Any Time.
Troubleshooting: Problems Are Solved In A Structured Manner And Quickly.
Coaching: Development Of Employees, On- And Off-boarding, Recruitment Of New Employees.

Languages

German

Native

English

Advanced

Profile

Created

September 2023

Last Update

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bernd based?

Bernd is based in Planegg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Bernd speak?

Bernd speaks the following languages: German (Native), English (Advanced).

What roles would Bernd be best suited for?

Based on recent experience, Bernd would be well-suited for roles such as: Senior Digital Marketing Advisor and eCommerce Consultant.

What is Bernd's latest experience?

Bernd's most recent position is Senior Digital Marketing Advisor and eCommerce Consultant.

What is the availability of Bernd?

Bernd is immediately available part-time for suitable projects.

What is the rate of Bernd?

Bernd's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.