Armin S. - Founder & Consultant

Go to Website

Friesenheim, Germany

Experience

Feb 2025 - Present

7 months

Founder & Consultant

Automation, Robotics and Technology Consulting

Aug 2024 - Jan 2025

6 months

Preparation for self-employment

Automation, Robotics and Technology Consulting

Sep 2021 - Jul 2024

2 years 11 months

Eschborn, Germany

Director Marketing and Business Development EMEA, Authorized Signatory

Yaskawa Europe GmbH

Robotics, Drives and Motion Control

Sep 2021 - Feb 2024

2 years 6 months

Member Advisory Board

Deutsche Messe, Hannover Messe

Mar 2020 - Sep 2021

1 year 7 months

Eschborn, Germany

Head of Drives and Motion Control Division

Yaskawa Europe GmbH

Responsible for Sales, Marketing, Product Management, Strategic Pricing

Jan 2020 - Feb 2024

4 years 2 months

Advisory Board Member

Yaskawa Nordic, Iberia and Benelux

Dec 2019 - Dec 2023

4 years 1 month

Chairman

International Federation of Robotics Marcom Committee

Sep 2019 - Feb 2024

4 years 6 months

Member Exhibitor Advisory Board

Messe Munich, Automatica

Sep 2013 - Feb 2016

2 years 6 months

Eschborn, Germany

General Manager Sales and Marketing

Yaskawa Europe GmbH

Drives and Motion Control Division

Jan 2013 - Sep 2021

8 years 9 months

Eschborn, Germany

Director Marketing EMEA

Yaskawa Europe GmbH

Robotics, Drives Motion Control, Environmental Energy (Finland)

Jul 2010 - Dec 2012

2 years 6 months

Eschborn, Germany

General Manager Marketing

Yaskawa Europe GmbH

Drives, Motion and Robotics

Jan 2004 - Jun 2010

6 years 6 months

Offenburg, Germany

Division Pop Manager

Parker Hannifin GmbH & Co. KG EME

Responsible for the implementation of the Parker Operating Protocol within the division
Responsible for analyzing and preparing division statistics for initiatives in Lean, Strategic Procurement, Strategic Pricing to implement the “WIN” strategy
Active role in defining the division strategy, implementing and achieving profitability growth by segmenting customers and applying Product Life Cycle Management

Jan 2004 - Jun 2010

6 years 6 months

Offenburg, Germany

Head of Product Management

Parker Hannifin GmbH & Co. KG EME

Responsible for product management and complete product portfolio in the division
Preparing the conditions for the successful marketing of the control technology, drive technology, handling mechanics and precision mechanics product families
Personnel responsibility for the assigned product managers and application engineers

Jan 2004 - Jun 2010

6 years 6 months

Offenburg, Germany

Member of the Division Staff Team

Parker Hannifin GmbH & Co. KG EME

Active role in the planning and implementation of the annual business plans

Jan 2002 - Jun 2010

8 years 6 months

Offenburg, Germany

Division Strategic Pricing Manager

Parker Hannifin GmbH & Co. KG EME

Responsible for Strategic Pricing of all business in direct sales, for OEMs and end customers as well as for distribution (channel partner)
Analysis of customers, markets, competitors and regions in order to successfully adapt the pricing strategy
Responsible for Europe with locations in Germany, Italy and UK
Reporting directly to the headquarters in the USA

Jan 1998 - Jun 2010

12 years 6 months

Offenburg, Germany

Remote

Product Manager Electrical Drive and Motion Control Technology

Parker Hannifin GmbH & Co. KG EME

Main focus: PC controls, PLC controls, operator panels, remote I/O systems, digital servo drives, servo motors, linear motors, torque motors, software tools
Link between supply chain, product development, production, sales and marketing
Product specification and implementation of a new generation of servo drives (Compax3) and PLC controllers (powerPLmC)
Technical consulting and training of customers worldwide (Asia, US, Europe)
Support of the sales department in the expansion of large OEM customers
Know-how transfer to the international sales companies
Active participation in international development projects
Competitor monitoring and analysis
Public relations: technical articles in various trade journals, co-organization of trade fairs, speaker at international congresses