Ulrike Weida-wadenpohl

Owner

Pforzheim, Deutschland

Erfahrungen

Apr. 2020 - Bis heute
5 Jahren 3 Monaten
Pforzheim, Deutschland

Owner

Weida-Wadenpohl Interim Management und Consulting

  • Transformation Projects, Business Management, Go-to-Market.
  • Interim Management and Consulting for German and international enterprise and mid-size accounts in product or services business, who need strategic and/or operational help with projects or have a temporary management vacancy.
  • Focused on transformation, go-to-market and business management projects.
  • Business mediation & Coaching.
Nov. 2018 - Bis heute
6 Jahren 8 Monaten

Vice President Global Sales Excellence Transformation Programs

Hewlett Packard Enterprise

  • Drive cross business unit transformation projects.
  • Hold responsibility for defining and implementing the integration of service attach and hardware business, organizational design of the hardware category organization and transforming portfolio development and communication.
  • Successfully transferred service business responsibility from service to multiple hardware organization while securing continuous business growth globally and in-country.
  • Aligned operating and organizational model for hardware category managers cross business units and cross geographies.
  • Definition of customer focussed solutions, communication- and training plan.
Sept. 2017 - Okt. 2018
1 Jahr 2 Monaten

Vice President New Business Go-To-Market + Category Management

Hewlett Packard Enterprise

  • Provide executive-level leadership for global Go-To-Market strategies and PointNext category management.
  • Led the global and regional Go-to-Market and category organization.
  • Transformed the global operating model for higher efficiency and better global alignment.
  • Held responsibility for revenue, margin and growth.
  • Drove solutions sales, business development, category - and programme management for HPE’s global services business including sales enablement and training.
  • Transformed collaboration between central and local organizations to support significant cost/ resource reduction.
  • Established state-of-the-art global infrastructure for the services business.
  • Streamlined operations, simplified tools and processes.
  • Developed and operationalized business plans for all geographies and channel business.
  • Drove category mix to high value services offerings.
Apr. 2016 - Aug. 2017
1 Jahr 5 Monaten

Vice President Service Lines & Attach Services Go-To-Market

Hewlett Packard Enterprise

  • Led Portfolio Innovation, managing impact of divestiture and merger for Pointnext EMEA.
  • Led and transformed the Service Lines and Attach Go-to-market organization for Europe, Middle East and Africa.
  • Directed business growth of Attach, increasing the sales of services with new hardware products consistently year over year and exceeding all business unit goals.
  • Business Development for value services and channel business.
  • Secured significant growth of penetration for Datacenter Care and Flexible Capacity in global and enterprise accounts.
  • Prepared new service lines operating model for EMEA, creating significant resource efficiencies by integrating Advisory & Professional and Operational Services organisations.
  • Led continuous process improvements and portfolio innovations, driving easier sales of complex services through offer simplification and country collaboration.
Juli 2012 - März 2016
3 Jahren 9 Monaten

Senior Director Service Lines & Attach Services Go-To-Market

Hewlett Packard Enterprise

  • Held Go-To-Market management responsibility for Attach service and business unit leadership, managing full lifecycle for Support Services offering.
  • Served as business development lead, aligning business unit and programme management whilst developing new growth programs.
  • Responsible for order, margin, and revenue, with goals continuously being met or overachieved.
  • Supervised Europe, Middle East and Africa (EMEA) Service Lines and Attach Go-to-Market teams.
  • Led development of EMEA Flexible Capacity Offering; overachieved revenue and margin goals.
  • Championed new operating model for the support business organization; developing and implementing world-class programmes in EMEA.
Nov. 2010 - Juni 2012
1 Jahr 8 Monaten

Director Business & Portfolio Management

Hewlett Packard Enterprise

  • Directed Service Attach business, managing foundation service offer and programme development; including “pay-as-you-go” offering.
  • Defined and implemented leading tech refresh process for EMEA, which became worldwide standard.
  • Developed costing model to improve net price decision making process for EMEA, aligned pricing processes with hardware.
  • Designed and implemented business plans, developing worldwide offering and leading expansion of Infrastructure-as-a-service offering from Netherlands to EMEA.
Nov. 2007 - Okt. 2010
3 Jahren

Director Attach Services & Server Services EMEA

Hewlett Packard Enterprise

  • Held business responsibility for Attach Service business and the software and server support services portfolio.
  • Managed business development and introductions.
  • Managed multiple programmes, including Best-in-class, Volume Direct Program, Education Attach Program, and Logo.
  • Prepared and managed execution of business plans and KPI framework.

Consumer Category Manager

Hewlett Packard

  • Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies.

Director Business Management

Hewlett Packard

  • Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies.

Director Enterprise and Graphics Marketing EMEA

Hewlett Packard

  • Drove marketing transformation for Enterprise and graphics from Marcom to Marketing, developing full suite of new sales tools and different marketing campaigns.

Director Strategic Planning

Hewlett Packard

  • Developed three-year strategic country business plan including individual segment plans for all Imaging & Printing end-user segments with fully integrated system view.

Retail Trade Marketing Manager

Hewlett Packard

  • Managed lifecycle and investment decisions across channels and end-user segments, developing new business models and channel strategies.

Zusammenfassung

30+ years’ success reaching business objectives in complex and multi-faceted environments Perceptive, transformational executive with acute business acumen and expertise in building and leading high-performance teams in design and development of leading-edge business solutions. Expertise leading sales growth, marketing strategy, and business development across multiple geographical regions and varied customer segments for emerging as well as mature businesses. Adept at overseeing logistics, developing and implementing effective go-to-market (GTM) strategies, managing reseller and retail channels, and ensuring profitability. Well verses in defining business strategy for product- and services business, turning those into executable plans and driving implementation. Proven ability to manage highly complex businesses, build new markets, drive innovation and change business mix to higher value solutions for continuous revenue and P&L growth of a multi-billion dollar business. Expert presenter, negotiator, and businessperson; able to forge strong relationships with partners and build consensus & sponsorship across multiple organizational levels.

Sprachen

Deutsch
Verhandlungssicher
Englisch
Verhandlungssicher

Ausbildung

Okt. 2019 - Juni 2021

Fernuniversität Hagen

Master of Environmental Sciences · Environmental Sciences · Hagen, Deutschland

Fachhochschule für Wirtschaft

Bachelor of Arts in Business Management · Business Management · Pforzheim, Deutschland

Zertifikate & Bescheinigungen

Business Coaching

IHK Karlsruhe

Certified Mediator (DFfM)

Steinbeis Hochschule Berlin, Niederlassung Stuttgart