Nadia Gabbie
Vice President, Communications
Erfahrungen
März 2022 - Sept. 2023
1 Jahr 7 MonatenVice President, Communications
OneFootball
- Corporate, industry and brand communications strategy and delivery; internal comms strategy; financial & corporate PR; thought leadership; change management; investor relations; issues management.
- Joined OneFootball at a time of rapid expansion, quickly establishing trust with all stakeholders, navigating the announcement of the business’s Series D fundraise within days of joining.
- Became the trusted, go-to partner internally for all aspects of communications, rolling out an inside out employee-first communications strategy, with high visibility across the business. This included anchoring the company’s first offsite for 500+ employees in Berlin in my first 100 days in the role.
- Rapidly built a small but perfectly formed in house communications team and onboarded external agency partners to provide international, multi timezone and language functions across key markets - US, LATAM, Europe & UK - for the core business and its new Web3 venture.
- Acted as the CEO's trusted advisor, his voice and ghost writer for thought leadership, speeches, presentations and key notes, and gave similar support for the wider executive team and other senior leaders.
- Provided crisis management support for a fairly extensive range of challenging topics and issues.
- Supported the executive team on all aspects of change, during two business model shifts, driving change management programmes during a period the of rapid expansion, and then contraction.
- Putting OneFootball on the map - shifting the company narrative from local German start up to internationally recognised football industry powerhouse with scale.
- Owning the industry narrative - ensuring the relatively complex company story was simply positioned, crystal clear and widely understood across the industry.
- Joining up the story across all touch points - being the trusted, go-to person internally for all aspects of communication, company strategy and company/ brand positioning.
- Safeguarding the reputation - managing complex messaging, uncertainty and industry-wide speculation during a febrile time with shifting business strategy, financial uncertainty and executive change.
Dez. 2020 - Aug. 2021
9 MonatenVice President, Communications - Interim
WeTransfer
- IPO planning; financial and corporate PR; social responsibility strategy; internal communications strategy and delivery; creative brand communication campaign activation; issues management.
- Joined WeTransfer to set up its corporate and financial communications function to support its planned IPO.
- The opportunity to capitalise on a busy IPO market required that I quickly established a position of trust with all stakeholders as I build the department.
- At pace, I worked closely with all insiders and external partners on the planned IPO, preparing and executing external and internal communications strategy, navigating complexity, confidentiality, multi-layered sensitivities and changing timeframes.
- Work included proactive and reactive media relations including management of leaks and speculation in global and local media; supporting the CEO and key executive leaders; setting up media background briefings and exclusives; planning and management of quiet periods; alignment of investor messaging across all key communications touch points; building the investor site and planning the transition; planning of the bell-ringing moment; owner/ policing of narrative consistency.
- In tandem with this, I led BAU comms and a team delivering key sustainability, arts and culture, technology storytelling moments internationally and supported business on various issues management moments (including data & privacy, sustainability, internal comms, regulatory and security issues).
- Shifted the narrative - taking WeTransfer from being positioned as a very cool, design-led tool to an invaluable global advertising platform and suite of tools for the creative industries.
- Delivered believe in value of corporate communications - resulting in the communications function shifting from marketing reporting line into the CEO as a stand alone department.
- Joined the dots - driving the communications aspect of the IPO process with all external and internal stakeholders ensuring the project delivery milestones were met.
- Establishing belief with employees - building confidence with employees that during a period of transition, without the option for full transparency, that the company values and culture would remain through the period of change.
Mai 2015 - Aug. 2020
5 Jahren 4 Monaten Vereinigtes Königreich
Global Director of Corporate and Brand Communications
MOO Print - moo.com
- Brand communications strategy and activation, including social and content; financial and corporate PR; social responsibility and sustainability strategy, internal communications strategy and delivery.
- Led financial, corporate and brand PR, internal comms and sustainability, setting up all functions from scratch, through a period of growth from $77m in 2015 to $150m annual rev in 2019, and from 250-650 people across US & UK.
- Guided executive team to maximise communications to three main stakeholder groups (customers, investors and employees). Positioning moo.com as the 'start up for start ups', communications strategy leveraged this platform positioning company and its founder as an authority in the start up space.
- Delivered multiple stand out international editorial pieces, award wins, and comms-driven internal comms wins.
Mai 2014 - Sept. 2021
7 Jahren 5 Monaten London, Vereinigtes Königreich
Trustee
Best Beginnings
- 6 years on the Board of Trustees for this award-winning technology charity.
Mai 2011 - Mai 2015
4 Jahren 1 MonateManaging Director, Consumer
Fishburn Hedges
Jan. 2009 - Mai 2011
2 Jahren 5 MonatenManaging Director, PR & Experiential
Engine Group
Sept. 2000 - Mai 2005
4 Jahren 9 MonatenFounder and Managing Director
Frank PR
Zusammenfassung
I work with founders, executive teams and boards to establish and support corporate and brand communications functions for SME technology businesses. Together with senior leaders within organisations, I help businesses to:
- Build corporate and brand communications strategies and then roll out impactful and measurable programmes to deliver, ensuring companies' brands and reputations are protected and promoted
- Prepare for major communications moments, from change of leadership, IPO, other major fundraising moments and other corporate change events
- Create compelling narratives and identify the right storytelling opportunities which enhance awareness and understanding of their businesses
- Establish the processes, teams and external partners necessary to deliver and execute communications programmes, across multiple time zones, countries and languages
- Nurture relationships with all main stakeholders including internally with teams to ensure communications functions become the trusted guardians and go-to partners inside organisations
- Prepare for crises and issues, enabling controversial and topical topics to be managed and where appropriate, proactively occupying the narrative territory across owned and earned channels
Sprachen
Englisch
Muttersprache
Deutsch
Verhandlungssicher
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