Markus Drewes
Corporate Communications
Erfahrungen
Consultant Corporate Communications
NDA
Head of Corporate Communications, Head of CEO Communications, Consultant
Infinigate Group
Development and management of external and internal communications. Development of external and internal communication strategy. Member of IMO, concept/realisation of "Sounding Board" and newsletter. Member of Incident Response Group. Participation in the development and realisation new Corporate Identity. Day One Celebration, Town Hall Meetings, CEO videos. Change communication, organisational development. Pitch and onboarding of international PR agencies. Development and realisation of LinkedIn strategy.
Significant results:
- Global reporting on the acquisitions, including Bloomberg
- Internal information for managers and employees
- Intensification of regular reporting, accompanying it-sa
- Day One and Town Hall meetings with around 1,000 participants
- Constitution of the internal "Sounding Board", a kind of "change agents"
- Development of followers on LinkedIn from 2,500 to over 11,500
- Development of a group-wide intranet (based on SharePoint) in < 8 months
- Successful crisis communication, member of the "Incident Response Group"
Senior Manager Internal Communications
Universal-Investment
Leading Internal and Leadership Communications. Intranet, newsletters, videos, (virtual) events. Concepts for CSR and ESG. Consulting, strategy, concepts, realization. Sites (Germany, Luxembourg, Poland, Ireland) and entities
Media Relations & PR Officer
Toogethr Germany
Building up, maintaining and expanding press relations. PR concepts and support for trade fairs (IAA MOBILITY, EXPO REAL)
Communications Consultant, PR Consultant
Communication concepts and realization for diverse clients
- PR strategy marketing company
- Media relations aerospace, concept development
Internal & Change Communication | Media Relations
OSRAM AG
Internal communication of the structural changes. Media relations for the new business unit "Digital"
Concept & Text
CANCOM SE
Trade press work Cancom AHP Enterprise Cloud in hyperconvergent environments for HPE Discover, Madrid
Concept, research, text, editorial work
Osram Opto Semiconductors
Trade press work and compendium on visible and invisible light in cars
Senior Media Relations Officer EMEA
LEDVANCE GmbH
Building successful Media Relations (EMEA). Corporate presentation. Agency management. Onboarding and supporting the permanent spokesperson
Senior Media Relations Officer
OSRAM AG
Media relations for the in-house startup Lightify (smart home, IoT). Supporting the social media channels (facebook, Twitter). Press work on the occasion of "Light + Building 2016". Crisis communication. Agency management. Communicational support to the legal independence of LEDVANCE
Significant results:
- Press conference "Light + Building 2016" with more than 30 journalists
- Concepts "Mobile Energy Monitoring", "Edition 1906", "Lightify"
- More than 40 publications "LED streetlighting for Milan" (among others in Turkey, Italy, Germany, UK, …)
Consultant, Concept & Text
IDT Biologika
Communications for product and legal compliance in relation to the corporate strategy.
Project Manager Employer Branding
SGL Carbon AG
Coordinator of four subprojects, project manager for the creative concept. Reporting to board member and steering committee. Agency management, budget responsibility
Change and Communications Consultant
European Patent Academy
Consulting "Professionalizing Customer Communications". Preparation, moderation and wrap-up workshop. Teambuilding
Media Relations, Communications Consultant
European Patent Office
Media and press for the European Inventor Award 2011. Social Media. Agency management
Significant results:
- More than 250 publications within 4 weeks all across Europe
- More than 1500 follower on Facebook
Strategy development, concept, text, operative support. "Broccoli Case", "Tomato Case", "hES Patents". Care of media relations "Annual Meeting Chinese Patent Office"
Change and Communications Consultant
Audi AG
Communicational supervision of a wide change process, concerning the company-wide product data management, for approx. 70000 persons. Consulting, strategy development, concepts, text
Change and Communications Consultant
DaimlerChrysler AG
Consulting Improving Cooperation. Analysis of the communication behavior. Preparation, moderation and evaluation employee attitude survey
Head of Corporate Communications
Tech Data Germany
Spokesperson Tech Data Germany. Adapting the global communications to Germany. Increasing media contacts (technical and business press). External communications Tech Data Europe, Central Region. External communications Azlan D, A, CH. Crisis communication, issue management. Arrangement and conducting of press conferences and interviews. Marketing-Communication for special campaigns. Re-launch customer magazine. Project Manager Vendor Communications. Project Manager Enhancing Internal Communications. Agency management, budget responsibility. Maintaining the intranet, employee meetings, kick-offs. In-house exhibitions, trade shows. Spokesperson for Brightstar Europe (2007)
Significant results:
- Quadruplicating the number of journalists at press conferences
- Increasing press clippings (print and online) significantly
- Effective crisis communication
- Revival of the customer magazine
- Successful kick-offs and employee meetings
- Implementation Meeting Cascade (internal communications)
Project Manager
Siemens Mobile Acceleration
Re-launch Internet, setup Intranet, press relations
Head of Media Relations 728, Editor in Chief
Fairchild Dornier
Global press relations and public relations for the 728 family, increasing media contacts (special & business press), project management for the rollout, developing and editor in chief customer magazine (English), Managing Editor
Significant results:
- Increasing reports in business and technical press significantly
- International press conference for the rollout: > 70 journalists
Head of Internal Communications
MTU Aero Engines
Setup team Internal Communications (global). Team leading: 4 permanently employed, up to 6 freelancers. Employees magazine (re-launch, setup editorial team). Special issues employees magazine. Senior management information. Setup and implementation intranet. Implementation business TV. Corporate mission
Special projects:
- Jubilee exposition 30 Years of MTU
- Projects of the corporate group (DaimlerChrysler)
- Trade shows (ILA, Le Bourget, Farnborough)
- Employee attitude survey
- Extension test facility
- Ghostwriter for Bodo Uebber, Manfred Bischoff, Rainer Hertrich
Significant results:
- Employees magazine is from '99 on opinion leader of the company
- Intranet: > 30.000 page views per day after only 9 months
- Coverage business TV: > 5% after 6 months
- Participation in the unsolicited employees' survey > 75%
- Successful support to the introduction of SAP R/3
Managing Partner, Senior PR Consultant
Audio Partners
New client acquisition and client servicing. Strategies, concepts, texts for PR radio features. Production, pitching, documenting
Selected clients: FIAT, Ehapa Verlag, Deutsche Bundespost Postdienst, Citibank, Deutsche Bundespost Postbank, Verband Freier Heilpraktiker, Karstadt
Significant results:
-
6.1 million day range for a feature of the Post
-
60 broadcasts for a serial presented by Karstadt
PR Consultant
Schlenker PR
New clients acquisition and winning over. Strategies, concepts, texts for PR radio features. Production, pitching, documenting
Selected clients:
- Delacre
- DEVK
- Procter & Gamble
- Aktion Sorgenkind [current: Aktion Mensch]
- Europcar Interrent
- Volksfürsorge
Local journalist, reporter, text creation, producer
Antenne 1 Stuttgart, Radio 7
Daily news. Radio presenter. Production of jingles and trailers. Concept, text and production of radio commercials