Marketing & Kommunikationsmanager

Led marketing initiatives for products and services whilst administering group's global brand portfolio. Designed entire new CI and implemented across all brand touch points (digital and offline, corporate and product), whilst creating CI/CD guidelines, including use cases, brand voice, all relevant brand elements, and training managers. Acted as member of sustainability council, advisor to business group, as well as heading employer branding and internal communications programs by collaborating with Global HR Director, IR Director and Sales Directors. Supported all 70+ markets communications, product launches and business narrative.

• Orchestrated exceptional leadership capabilities to develop and empower a diverse workforce comprising employees and freelancers, while effectively collaborating with agencies to establish and implement robust marketing, public relations, and branding strategies, all accomplished within a budgetary allocation of €900K.
• Restructured/rebranded company's global portfolio of more than 20 groups, companies, facilities, and product brands across 70+ markets.
• Strong media and IR executive visibility plans, overseeing speaking and interview engagements for the C-Suite and Members of the Board of Directors.
• Led effective go-to-market communication plans worldwide for the German Li-Ion battery company EAS Batteries and four the Italian engineering company STC Italy.
• Prepared company for emergencies and unexpected events to preserve reputation, brand equity, and minimize damage by effectively overseeing various crisis communications operations.

Engage stakeholders by monitoring current/upcoming brand and comm initiatives. Direct various rebranding strategy processes, including maintaining transformation/change communications. Proven track record in effective resources management and providing strategic advice. Deliver exceptional consultancy by collaborating with major industries, such as production, automotive, wholesale, retail, technology, human resources, risk management, insurance, wellness, BPO, and consulting. Manage multiple operations of agency whilst initiating innovative tactics to offer outstanding results. Maintain network of experts and senior managers in establishing dedicated teams to lead individualized projects.

• Attained stakeholder's acceptance by implementing change communication strategy for business transformation. Effective issue management that resulted in retained brand image, risk mitigation and business continuity.
• Aligned internal and external resources and processes to organise and execute a high-profile launch event and communication for a factory opening, incl. participation of the state president, the minister of economy, the city mayor, multiple C-level leaders, representatives of the German Embassy and trade chambers.
• Designed internal content creation processes at Marsh, Mercer, and other Marsh&McLennon brands by devising Gantt chart and modified RACID matrix model to maximise the synergy of the resources available.