Katharina Mack

Consultant

Berlin, Deutschland

Erfahrungen

Jan. 2022 - Bis heute
2 Jahren 6 Monaten

Consultant

Branches

  • Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail, and car manufacturing.
  • Development of team members from trainee into leadership positions.
  • Transformation of three brands from square one to 360° performance.
  • Defining brand strategy and customer journeys.
  • Team development and infrastructure for data-driven marketing along the entire funnel.
Jan. 2019 - Dez. 2023
5 Jahren

VP Marketing

BuildingMinds

  • Brand, communication, and creative strategy.
  • Corporate values and employer branding.
  • Commercial intelligence and data-driven marketing.
  • Day-to-day campaigns, direct marketing, events, PR actions.
  • Helping to translate business strategies into creative concepts and impactful actions.
Jan. 2010 - Dez. 2020
9 Jahren

Director Marketing

A. Lange & Söhne

  • Brand relaunch and digital transformation.
  • Marketing lead for over 60 countries.
  • 'New work' introduction and cultural transformation.
Jan. 2008 - Dez. 2011
4 Jahren

Senior Consultant / Design Manager

Interbrand / Brand Office

  • Work at branding agencies with responsibilities in design and consultancy roles.
Jan. 2001 - Dez. 2009
8 Jahren

Manager BMW Golfsport Communication

BMW Group

  • Communication strategy and design communication roles.
Jan. 2001 - Dez. 2009
8 Jahren

Manager Communication Strategy

BMW Group

  • Creating strategies for effective communication across projects.
Jan. 2001 - Dez. 2009
8 Jahren

Manager Design Communication

BMW Group

  • Managing design communication strategies.

Zusammenfassung

Brand strategy, creative concepts, design, integrated marketing performance, team empowerment, mentoring.

Momentum: I'm 1000% devoted to the vision and my team, helping to translate business strategies into creative concepts, impactful actions, and joy.

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher

Ausbildung

Media Design Academy

Communication Design