Otto Agfa
Managing Director
Erfahrungen
Jan. 2022 - Dez. 2025
2 JahrenManaging Director
Alvern Media
- Focused on transformation in marketing.
- Leveraged expertise in change management and digital marketing management strategies.
Jan. 2020 - Bis heute
4 Jahren 6 MonatenCoFounder
Serviceplan
- Co-founded initiatives focused on digital transformation.
- Worked on solutions like the app 'Plai' for marketing automation SaaS and smartphone security optimization.
Jan. 2020 - Dez. 2021
2 JahrenUnit Director
Hornbach
- Played a pivotal role in strategic planning and digital campaign management.
- Leveraged technologies like Adobe Creative Suite, Typo3, WordPress, and GenAI, along with languages like HTML, CSS, and JavaScript.
Jan. 2020 - Dez. 2021
2 JahrenUnit Director
Serviceplan
- Implemented digital campaign management strategies.
- Focused on strategic planning and leveraging technologies like Adobe Creative Suite, Typo3, WordPress, SharePoint, GenAI, HTML, CSS, and JavaScript.
Jan. 2018 - Bis heute
7 Jahren 6 MonatenDozent Digital
ISM
- Delivered academic lectures on digital strategies, UX, tracking, SEO, and SEA.
- Contributed insights on data analytics through platforms like Facebook and various tracking tools.
Jan. 2018 - Dez. 2020
3 JahrenUnit Director
BBDO
- Managed campaigns like "Das sprechende Parkhaus" for DEVK.
- Worked closely with B2B solutions, utilizing innovative approaches like WebApps and strategic storytelling.
Jan. 2016 - Dez. 2019
2 JahrenTeamlead Digital
Grabarz und Partner
- Led digital strategy campaigns for BMW.
- Achieved pitch wins with concepts such as "Client-ID."
Jan. 2015 - Dez. 2017
2 JahrenHead of Marketing
Otto
- Focused on transformation, including culture and process rethinking.
- Worked on customer experience enhancements.
Jan. 2014 - Dez. 2016
3 JahrenTeamlead Digital
Medienwerft
- Managed and implemented digital marketing processes.
- Focused on customer experience and transformation strategies.
Jan. 2010 - Dez. 2015
4 JahrenTeamlead Digital HQ
DB Berlin
- Contributed to social media and search strategies in the automotive domain.
- Published analysis centered on international B2B strategies, such as "No Frills."
Jan. 2008 - Dez. 2011
4 JahrenTeamlead Digital HQ
Kaefer Industry
- Managed key accounts and spearheaded new business strategies.
- Implemented B2B social media campaigns using tools like Microsoft 365, Keynote, Jira, Trello, Asana, Slack, and Miro.
Jan. 2002 - Dez. 2009
7 JahrenConsultant
Heimat
- Worked on marketing and consulting projects related to MINI DE.
- Focused efforts on brand repositioning and strategy development.
Jan. 1998 - Dez. 2003
4 JahrenCreative Director
Otto
Jan. 1997 - Dez. 1998
2 JahrenResearch
StartUp
- Conducted research for digital transformation and user experience efforts.
Zusammenfassung
Sequenzanalyse @TBWA @StartUp User Experience Digital Transformation
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Ausbildung
Universität Hamburg
Diplom Betriebswirt · Sozialökonomie · Hamburg, Deutschland · 2
Zertifikate & Bescheinigungen
Lizenzen A
Lizenzen B
SBF See
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